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Saunders Elizabeth: Entrepreneur Like a
Mother

Entrepreneur Like a Mother

Build a Company That Buys You Freedom Not One That Owns Your Life

From the Inner City to Billion-Dollar Deals George Barrios helped transform WWE from an $800 million wrestling company into a $9.3 billion global sports and entertainment powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens apartment near LaGuardia Airport and nearly flunked out of high school, the climb to the corporate boardroom was anything but obvious. Barrios’s story blends grit, reinvention, and bold bets. He went from a 2nd grader forging a letter from his parents so the nuns wouldn’t expel him to the highest levels of corporate leadership. As WWE’s longtime strategist, he pioneered streaming years before other sports properties caught up and helped make WWE the #1 sports brand on YouTube with over a billion followers. When Vince McMahon abruptly fired him in 2020, Barrios cofounded Isos Capital—and three years later, McMahon called him back. The Cuban kid from Queens had become indispensable. For readers of Shoe Dog, The Hard Thing About Hard Things, and Good to Great, Sometimes Wrong but Never in Doubt offers: <ul><li>A framework for spotting undervalued assets and transforming legacy businesses.</li><li>Hard-won lessons on navigating corporate politics and surviving setbacks.</li><li>A masterclass in disrupting before being disrupted—and betting on conviction when everyone else doubts your vision.</li></ul> This is both an immigrant’s story and a playbook for entrepreneurs and executives seeking to stay ahead of the curve—proof that preparation, persistence, and courage can change everything.

How a Cuban Kid from Queens Transformed Wwe

Sometimes Wrong But Never in Doubt

This book poses an important question for economic sociologists: as expanding specialty coffee markets call for higher-quality coffees produced and transacted in certain ways, why is there not a widespread expectation that the producers who grow these differentiated coffees should receive prices that are commensurate with the economic value they create? Moving past an overly simple economics, Roberts does not accept that problematic specialty coffee pricing is the direct result of ongoing problems with global supply and demand. The real problems are that the people who grow differentiated specialty coffees do not have access to relevant price information and that they have outdated market connections. These numbers and networks problems are exacerbated by a more fundamental problem. Conversations about the value of green specialty coffees remain rooted in an outdated pricing narrative that features global scarcity rather than quality-based differentiation. Roberts outlines a mosaic of promising market interventions that address the numbers and networks problems before explaining why the outdated pricing narrative is so difficult to change. He concludes by offering specific motivations for researchers to explore valuation and pricing in specialty coffee markets. As economists, sociologists, and especially economic sociologists take the coffee industry more seriously, they will turn untrodden research pathways into action-oriented ideas that will transform the global coffee industry by changing how people think and talk about them.

Confronting the Commodification of Specialty Coffee Producers

From Supply and Demand to Numbers, Networks, and Narratives

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Starting an ABA practice is exciting-and overwhelming. Too many passionate, well-intentioned professionals jump in with big hearts but without a clear roadmap. The result? Burnout, financial stress, sleepless nights, and businesses that collapse under the weight of uncertainty.This book was written to change that.Stephen Smith, founder of 3 Pie Squared and the ABA Business Leaders platform, has spent more than a decade working with ABA business owners across the country. Along the way, he and his wife learned many of the hardest lessons firsthand-navigating sleepless 3 a.m. payroll panics, staff misalignments, underpricing, and the cost of building without vision. Later, through consulting and his podcast, Stephen saw the same patterns repeating in thousands of practices.What sets this book apart is its honesty. Stephen doesn't offer magic formulas or one-size-fits-all solutions. Instead, he shares practical guidance, stories, and the key questions every ABA business owner must ask to build something sustainable, ethical, and meaningful. From clarifying your vision and values to avoiding common traps around hiring, clients, and finances, this book is both a guide and a challenge: a way to help you see what you may not have considered-and to act before it's too late.If you're building a typical ABA center or in-home agency, this book will help you create a stronger foundation. If you're creating something unique, it will spark curiosity and imagination, helping you stay aligned with your mission.Above all, this book is an invitation to lead differently-to slow down, think clearly, and build a practice you're proud of.At the end of the day, success isn't about avoiding mistakes-it's about learning from them before they break you.

How to Start, Grow, and Sustain an Ethical ABA Practice Without Losing Your Soul

The ABA Business Leader's Guide

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Entrepreneurship Education as a Catalyst for Economic Development

Educating for Impact

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

From Eric Ries, creator of The Lean Startup, comes a bold and urgently needed rethink of how organizations are built—and why success itself so often turns companies against the people and principles that made them worth building in the first place. For decades, we've explained corporate corruption as a problem of bad actors, moral weakness, or isolated scandals. But that story doesn't match reality. Again and again, companies founded with strong ideals drift toward short-term thinking, extractive behavior, and mission abandonment—often despite the best intentions of the people inside them. Incorruptible argues that this failure is not primarily ethical. It is structural. As organizations grow, the systems that govern them—ownership, incentives, charters, accountability, and decision-making—quietly reshape behavior. When those systems are poorly designed, even principled leaders are pushed toward outcomes they never wanted. Success itself becomes a form of financial gravity, bending companies away from their original purpose. Drawing on two decades of work with founders, CEOs, investors, and institution builders, Ries shows how these failures arise predictably—and how they can be prevented. He reframes corporate governance not as bureaucracy or compliance, but as a creative and strategic act at the heart of building enduring, mission-controlled companies. At a moment when trust in business is eroding, Incorruptible offers a clear-eyed diagnosis and a practical blueprint for change. Success alone will not protect what matters most. Only incorruptible design can.

Why Good Companies Go Bad... and How Great Companies Stay Great

Incorruptible

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: value engines that show the process of how your company creates valuescorecards that show how well that process is workingquarterly sprint plans that show how to make that process betterTogether, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Environmental, Social, and Governance (ESG) criteria have become essential benchmarks for assessing environmental impact, social responsibility, and corporate governance practices. In an era where climate change poses unprecedented challenges, effective climate risk management is critical for businesses to navigate and mitigate the risks associated with a rapidly changing world. This book delves into the intersection of ESG and climate risk management, offering a comprehensive exploration of how ESG policies can address climate change and drive sustainable practices. It examines key topics such as the role of ESG in mitigating climate risks, the influence of ESG ratings on sustainable finance, and the evolving regulatory landscape surrounding ESG and climate change.Features: ¿ Introduces concept of Environmental, Social and Corporate Governance (ESG) and Climate Risk Management. ¿ Explains integration of ESG policies to effectively mitigate climate risk. ¿ Provides the business Case for ESG and Climate Risk Management. ¿ Explains the concept of Socially Responsible Investing (SRI) and Impact Investing. ¿ Reviews how to remove bottlenecks in the implementation of ESG for climate risk management. This book is aimed at researchers and graduate students in environmental sciences, climate risk management, and sustainable finance.

Pathways for Sustainable Growth

Environmental, Social and Corporate Governance and Climate Risk Management

Entrepreneur Like a Mother

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