Elaboration case study: Burger King

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, course: International Marketing, language: English, abstract: Burger King Corporation (BKC) is a Florida corporation based in Miami. BKCoperates and grants franchises to operate quick-service hamburger restaurantsusing certain trademarks, service marks and trade names and procedures forinventory control and management.Franchise Offer: There are 3 types of franchises offered:Institutional Locations: "Institutional locations" include government buildingsand facilities, medical facilities, airports, train and bus stations, sports facilities,factories, corporate campuses, turnpikes, limited access toll roads, themeparks, zoos and educational facilities.Traditional Burger King Restaurant Facility: A self-contained, full size BurgerKing Restaurant which is located and operated on a site as a freestandingbuilding or within another building structure such as a shopping mall. ATraditional Burger King Restaurant does not share any common areas with anyother businesses and serves the standard approved menu for Burger KingRestaurants.Non-Traditional Burger King Facility: A Burger King Restaurant may belocated at a site which includes other businesses, such as retail, food service,gas stations, convenience stores, other franchised businesses or restaurants orother similar facilities.[...]