Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

El Laberinto de la Distribución

Independently published

Fernández Torres M: El Laberinto de la
Distribución

Insights from a Luxury Brand Expert

The Art of Customer Relations

Le comportement du consommateur

DO YOU REALLY KNOW HOW TO MAKE MONEY? Most people think they do. Get a job. Start a business. Sell something. Invest. But those are ways money can reach you. They still do not answer the deeper question: Why does the money come? Why can one hour of someone's time be worth $20 while another hour is worth $20,000? Why can a brilliant idea make almost nothing, while something remarkably simple becomes enormously valuable? Why can someone earn a great income for years and still never build real wealth? And why do some people keep recognizing opportunities that everyone else seems to walk straight past? Years ago, Simon Bedros was asked a deceptively simple question: "How do you make money?" The obvious answers came quickly. Then they began to fall apart. That question led him beneath work, business, sales, demand, pricing, ownership, and wealth in search of what is actually happening before money ever changes hands. Every paycheck. Every sale. Every fee. Every royalty. Every profit. Something has to happen first. What is it? HOW DO YOU MAKE MONEY? is an exploration of that question. The answer is simpler than you might expect. But once you understand it, you may never look at money, business, or opportunity the same way again. Before you turn the first page, answer it for yourself: How do you make money?

HOW TO CREATE VALUE, GENERATE DEMAND, AND GET PAID FOR IT

HOW DO YOU MAKE MONEY?

&gt;Vous sentez cette frustration monter lorsqu'un prospect, pourtant qualifié, disparaît sans explication, anéantissant des semaines de travail. Vous avez suivi toutes les méthodes, appliqué toutes les techniques, mais le résultat reste le même: un épuisement professionnel et des résultats qui stagnent.Cette lutte n'est pas une fatalité. Le problème ne vient pas de votre engagement, mais de votre approche. Dans un monde où les clients sont surinformés et sceptiques, les tactiques de vente traditionnelles sont devenues inefficaces. Il est temps de changer de paradigme, de cesser de "pousser" un produit pour commencer à orchestrer la décision.Ce livre vous dévoile comment transposer les principes intemporels de L'Art de la Guerre de Sun Tzu au champ de bataille commercial moderne. Il ne s'agit pas d'apprendre de nouvelles techniques de persuasion, mais d'adopter une posture de stratège qui vous permet de gagner la vente bien avant l'argumentaire final. C'est une redécouverte de la vente comme un art intellectuel, où la préparation et la compréhension du terrain priment sur la force brute. Ce que vous allez accomplir: <ul><li>Maîtriser le terrain en cartographiant l'organisation de votre client pour identifier les véritables centres de pouvoir.</li><li>Transformer l'information en votre plus grand atout pour anticiper les objections et neutraliser la concurrence.</li><li>Vendre sur la valeur, et non sur le prix, en devenant un conseiller stratégique indispensable.</li><li>Raccourcir vos cycles de vente en créant une dynamique où le client sollicite lui-même votre solution.</li><li>Gagner en sérénité et en efficacité, en sachant que chaque action est calculée et mène à une victoire inévitable.</li></ul> À qui s'adresse ce livre: <ul><li>Aux directeurs commerciaux cherchant à insuffler une vision stratégique à leurs équipes.</li><li>Aux ingénieurs d'affaires et commerciaux B2B confrontés à des ventes longues et complexes.</li><li>Aux vendeurs expérimentés qui sentent que leurs méthodes traditionnelles s'épuisent.</li><li>À tous les professionnels qui veulent passer du statut de fournisseur à celui de partenaire stratégique.</li></ul> Adoptez la posture du stratège. Transformez chaque interaction en une manoeuvre décisive et faites de chaque vente une victoire annoncée. .

Conclure avec Brio

Sun Tzu et la Stratégie de Vente

Synergy Marketing Technology Limited

A Practical Playbook for the AI-Powered Super Agent - Traffic × Owned Audiences × SEO × AI-Powered Automation

AI AGENT - The Digital Evolution of the Real Estate Agent

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.In Sales Unscripted, Durale Harper shares the lessons that shaped his journey from the field to leading high-performing teams in one of the most competitive industries in the country. Drawing from years of real experience in the beverage and consumer packaged goods business, Harper reveals what truly separates average performers from those who consistently win.Through honest stories, practical insight, and direct challenges, Sales Unscripted shows how relationships open doors that pressure and persuasion never will. Harper explains why discipline, preparation, consistency, and service build the kind of trust that leads to long-term success.This is not a book about shortcuts and quick wins. It is about showing up with purpose, building real relationships, and holding oneself to a higher standard every day.For professionals who want to grow, lead, and win the right way, Sales Unscripted delivers a simple truth: Success is built one relationship, one decision, and one standard at a time.

Dominate Any Market Without Scripts Or Gimmicks

Sales Unscripted

The Road to $250K

The Roofing Sales Bible

From a five-year-old boy wrapping bread at his mother's market kiosk in Benin City, Nigeria, to becoming one of America's top automotive sales producers and a celebrated pastor, entrepreneur, and recording artist, Dr. Clement Iyoha's story proves that humble beginnings never disqualify anyone from an extraordinary future. THE DEALMAKER traces Iyoha's remarkable journey across four continents; From the marketplaces of Benin City and the farms of Igueben, Nigeria, through ministry and music in Europe, to a hard-won rise through the ranks of American retail and automotive sales that saw him named Hendrick Automotive Group's top retail producer two years running. Along the way, he built businesses, weathered painful setbacks, and learned lessons about faith, integrity, and leadership that go far beyond the sales floor. Told with candor and rooted in unwavering faith, this book is both a memoir and a leadership manual, distilling decades of experience into "The Dealmaker's Code" practical principles on responsibility, relationships, reputation, and resilience for anyone building a career, a business, or a legacy. Part testimony, part blueprint, THE DEALMAKER will inspire entrepreneurs, encourage leaders, and remind every reader that your current situation does not determine your final destination.

The Dealmaker

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.&nbsp; Customer Intelligence: Know Your Buyer to Transform Your Marketing&nbsp;by Eli Schwartz tackles the common pitfalls businesses face&nbsp;when&nbsp;they make&nbsp;incorrect assumptions about their customers.&nbsp;Relying on his experience working with&nbsp;companies like Google and Tinder, Schwartz guides&nbsp;you&nbsp;through understanding and&nbsp;leveraging&nbsp;AI to strengthen&nbsp;your&nbsp;marketing strategies and truly resonate with&nbsp;your&nbsp;customer base.&nbsp; The book provides a robust framework for&nbsp;identifying&nbsp;and understanding customer needs, helping&nbsp;you&nbsp;avoid costly marketing mistakes. Through real-world examples, Eli Schwartz&nbsp;demonstrates&nbsp;how AI can transform your strategies, ensuring not only attraction but retention of a loyal customer base.&nbsp; Inside the book:&nbsp; <ul> <li>Discover the pivotal role of customer insights in marketing success&nbsp;</li> </ul> <ul> <li>Learn to&nbsp;leverage&nbsp;AI for authentic customer connection&nbsp;</li> </ul> <ul> <li>Avoid the cost of marketing missteps with proven strategies&nbsp;</li> </ul> Whether you are a seasoned marketing professional or a business looking to enhance its customer engagement,&nbsp;Customer Intelligence is designed for those who wish to harness the power of AI for effective marketing and loyalty building. This book will equip you with the tools needed to make informed decisions that align with your customers' real desires and motivations.&nbsp;

Know Your Buyer to Transform Your Marketing

Customer Intelligence

Agent06

Real estate agents need help. This book is the answer to that SOS.They handed you a license. Nobody handed you a business. If you are a new or struggling real estate agent, you already know the truth nobody warned you about at real estate school.How many brokers have made promises and done the exact opposite of what their title implies? How many top producers recruited you to their team, then vanished when you needed guidance? How many thousands have you handed over to real estate coaching programs, only to walk away frustrated and depleted?There is a light at the end of this insecure tunnel. Be Great in Real Estate is your lighthouse. The complete system top agents wish they had on day oneIn this groundbreaking book, Angela Faith Barnshaw shares every process, every checklist, and every carefully designed step of the proprietary concierge system that built Agent06 into the highest rated real estate agency in her market. This is not theory. It is a proven, repeatable framework for building a real estate career that lasts.Angela's message is simple and it will change everything: real estate is about humans, not houses. When you lead with service, sales always follow. Master that shift, and you can sell at the highest level in any market, in any town, starting from zero. Inside this real estate success guide you will learn how to: <ul> <li>Build a client-first concierge system that turns every transaction into referrals</li> <li>Set the stage for success and attract clients before you ever ask for the sale</li> <li>Win listings and deliver superior listing services that stand out in a crowded market</li> <li>Create a premium home search experience buyers rave about</li> <li>Receive, negotiate, and close offers with confidence</li> <li>Master time blocking, self-management, and the daily discipline of top producers</li> <li>Grow your business through community, generosity, and genuine relationships</li> <li>Lead yourself first, then lead a team or launch your own brokerage</li> </ul>Whether you sell 10 homes a year with excellence or set out to build the gold-standard brokerage in your market, every checklist and every process you need is right here.This is everything they didn't teach you at real estate school. Now is the time, and this is the way.Be great in real estate. Your story begins now.

Everything They Didn't Teach You at Real Estate School

Be Great in Real Estate

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Fight Less, Win More: How Master Negotiators Influence Hearts, Minds, and Deals

El Laberinto de la Distribución

Weitere Titel zum Thema