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Hinchcliffe A: Driving Demand for
Learning

Driving Demand for Learning

Improve Engagement and Demonstrate Business Impact

Learning experience design is at a turning point. AI is accelerating how learning is created and delivered, but it has also raised familiar challenges around attention, motivation and engagement. As organisations rush to adopt new tools, many learning strategies still rely on outdated assumptions about content, courses and control. Learning Experience Design shows how to redesign learning for this new reality while remaining grounded in how people learn best. This edition explores how AI and generative technologies can be used to create learning experiences that are adaptive, engaging and social, rather than automated. It demonstrates how learning can respond to learner data, context and performance needs, using generative text, images, audio and video alongside personalised learning journeys, simulations, games, workflow learning and performance support. Throughout the book, the learning designer is redefined as an Expert-in-the-Loop: someone who combines learning science, emotional and social insight, and technological capability to guide and govern AI-enabled learning systems. Drawing on current research and real-world examples, the book addresses critical challenges such as skills sustainability, ethical data use and the changing role of subject matter experts. With new content on managing AI learning projects and designing learning in the flow of work, this edition provides senior learning leaders and designers with a practical, future-ready framework for building scalable, human-centred learning ecosystems.

How to Build Effective Learning in the Age of AI

Learning Experience Design

Understand how circular economy principles reshape business strategy and practice. The Circular Economy by Suzanne Smit and Uthayasankar Sivarajah is a practical and theory-informed textbook for postgraduate and final-year undergraduate students studying Circular Economy, Sustainable Business and related business and management courses. Aligned with contemporary module outcomes, it addresses why circular economy thinking is essential for modern business and how organizations can embed sustainability across core functions. The textbook examines how businesses can plan, implement and manage circular transitions by integrating circular economy principles, metrics and decision-making frameworks into everyday business activity. Structured around four interrelated stages, it explores strategic planning, resource organization, leadership and control mechanisms that enable organizations to move from linear to circular models. Real-world examples from Ikea, the Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger demonstrate how circular strategies are applied in practice across industries and regions. This textbook includes: - A four-part framework covering planning, organizing, leading and controlling circular economy initiatives - Clear explanations of circular economy theories, strategies and performance metrics - Application of circular principles to finance, operations, supply chain management and business storytelling - Real-world examples illustrating how organizations manage circular transitions &gt;Whether studying sustainable business or preparing for roles in strategy, operations or sustainability, this textbook equips students with the knowledge and practical insight needed to support and lead circular transformation in organizations.

Strategies and Principles for Responsible Businesses

The Circular Economy

Explore how digital technologies are transforming sustainable supply chain performance. Supply Chain Technologies by Kamran Mahroof, Uthayasankar Sivarajah and Emilia Vann Yaroson is a structured and application-focused textbook for upper-level undergraduate and postgraduate students on Supply Chain Management courses. It supports modules in digital supply chain transformation, technology management and sustainable operations, providing a clear framework for understanding how emerging technologies reshape global supply networks. Explore how organizations respond to disruption, integrate digital tools and measure technological impact using appropriate performance metrics. The text develops both strategic and analytical understanding, enabling learners to evaluate innovation, resilience and long-term sustainability. Drawing on real-world examples from Patagonia, Walmart and Amazon, this book explores how digital innovation drives efficiency, transparency and responsible growth across sectors. By connecting theory with operational practice, the textbook equips students to critically assess technology investments and design adaptable, future-ready supply chains. This textbook includes: - Clear chapter learning objectives aligned to course outcomes - Integrated frameworks linking technology adoption to supply chain strategy - Analytical tools for evaluating performance, risk and resilience &gt;With its balanced integration of sustainability, digital innovation and strategic implementation, Supply Chain Technologies prepares students to lead technological transformation within complex global supply networks.

Creating Sustainable Value Through Innovation and Digital Transformation

Supply Chain Technologies

An Evidence-Based Guide to Performance Leadership

Armstrong’s Handbook of Performance Management

Learn how to navigate the complex landscape of humanitarian logistics and effectively manage humanitarian supply networks in times of crisis with this comprehensive guide.

Tools and Strategies for Navigating Disasters and Complex Emergencies

Humanitarian Logistics

Navigate the MBA research journey with clear methodology, structure and confidence. Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines. Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum. Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogaji connects academic research principles with applied business problem solving. This textbook includes: - Clear learning outcomes aligned to postgraduate research modules - Worked examples demonstrating each stage of the research process - Key concepts and terms to support methodological understanding - Exercise questions and real-world examples with applied tasks &gt;Supported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.

Completing Projects and Dissertations

Research Methods for MBA Students

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Ask a business leader about their HR partners and you'll hear, "They don't understand us." Ask an HR leader about their business partners, and you'll hear, "They don't listen to us."This disconnect is not just a communication breakdown - it's a systemic dysfunction that keeps the greatest engine of a company (its people) sputtering.The Great Leadership Disconnect reveals that transforming HR from a perceived support act into an indispensable commercial force is the responsibility of both business and HR leaders. It diagnoses the dysfunctions that keep HR and business leadership disconnected and challenges conventional thinking with commercial, clear and grounded solutions drawn from behavioral science and real-life leadership dilemmas.The old model of HR as a siloed support function is no longer relevant. HR can be - must be - a leadership amplifier and a business driver, focusing on commercial impact, employee value and the space where impact, performance and people meet.Serkan Deveci is a senior leader at Google with a rare blend of leadership experience in global Sales and strategic HR. Having operated on both sides of the executive table, he offers a unique perspective on aligning talent with business outcomes. A recognized keynote speaker, his work is grounded in his PhD research.

Why HR and business drift apart – and how to bring them back together

The Great Leadership Disconnect

The go-to resource for uncovering, understanding and overcoming accent and linguistic bias in the workplace. The way you speak can determine everything from whether you get hired or promoted, to whether people listen to you in meetings. It can affect the strength of your business relationships and reputation, but also whether people think they can trust you. We hear accents loud and clear, yet often they are quietly derailing our efforts to create inclusive work environments where every voice is heard. Linguistic discrimination is still unrecognized in the great majority of Diversity, Equity &amp; Inclusion (DEI) circles, yet it underpins every type of discrimination in the workplace from race and age to gender, neurodiversity and even sexuality. It is the hidden bias that is derailing even the best DEI efforts. Accent Matters is the go-to resource for uncovering, understanding and overcoming linguistic bias in the workplace. Through fascinating stories and examples of accent bias from all over the world, you'll find out how you've been conditioned to prefer certain accents over others, and how those preferences interfere with the way you listen to and interact with those around you. For those who have accents, but especially for those who think they don't, this book will be an eye-opening journey into a fundamental bias that affects every aspect of our lives, both professionally and personally.

Include every voice by challenging accent bias at work

Accent Matters

Are you ready to lead your team?Creating effective teams is pivotal for business success, yet it's a daunting task for many leaders. This toolkit focuses on the first 100 days of novice team leaders, offering practical guidance to lay strong foundations, navigate challenges, and adapt in today's dynamic environment. It emphasizes quick learning and adaptation for success.Andy Fryer and Anna Inama are seasoned business leaders and accomplished executive and team coaches. With over three decades of experience, they accompany you on your journey, combining practical leadership insights with a deep understanding of team dynamics so you can step into the world of team leadership with confidence.

A practical guide for new team leaders

Starting Fast

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

Driving Demand for Learning

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