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Aulet B: Disciplined Entrepreneurship
Finance for Founders

Disciplined Entrepreneurship Finance for Founders

A Practical Guide to Financial Literacy and Investor Readiness

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Principles of Fintech is designed to prepare upper-level undergraduate and postgraduate business and financial management students to innovate with the latest financial technology. It combines real-world examples, critical reflection and applied frameworks for students to understand how to use Fintech creatively and responsibly in their future careers. This textbook: -Introduces the fundamentals of Fintech, including the technology and business models underpinning it -Covers the use of key technologies, such as generative AI and blockchain, as well as the applications of Fintech from digital payment to insurance (InsurTech) and wealth and asset management (WealthTech), &gt;Principles of Fintech bridges the gap between technology, finance and strategy, with real-world examples from both successful and failed Fintech initiatives. This textbook includes key pedagogical features such as learning objectives, chapter summaries and reflective questions to challenge students to apply theory into practical contexts. Additional online resources include lecturer slides, suggested classroom activities, discussion question prompts, and regularly updated real-world examples and further reading.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

The Founder's Journey

Businesses are increasingly leveraging big data in financial analysis to improve decision-making, risk management, and market competitiveness, and professionals who know how to apply this data are in high demand. Designed for graduate programs and advanced undergraduate studies, this text synthesizes traditional statistics and econometrics with contemporary artificial intelligence and machine learning methods, preparing readers for the realities of modern-day financial data analysis. It studies known unknowns versus unknown unknowns and provides a systematic and objective characterization of statistical versus actual significance. Applying advanced theoretical and empirical methods to massive high-frequency databases, the book explores market microstructure, risk, market efficiency, equities, fixed income securities, and options. Grounded in over three decades of research, consulting, management, and teaching experience, it serves as a comprehensive and practical resource for students, practitioners, and scholars in capital markets, advanced analytics, and litigation.

Theory and Empirics Using Big Data

Advanced Analytics for Finance

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

From Modern Marketer to Executive Leader

Who is The Chief Storytelling Officer?If a business doesn’t have one, it’s likely missing the most powerful role in its organization.The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling—but can’t afford a full-time CSO to lead the charge.&nbsp;Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences—and how those same principles can help any business build trust, convert customers, and create lasting brand impact.From clarifying a company’s core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world—not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy—and strategy into sales.Not ready to hire a Chief Storytelling Officer? It’s time to become one.

Build the Story System That Creates an Undeniable Brand and Fuels Lasting Growth

The Chief Storytelling Officer

Supply Chain Finance (SCF) is a critical component of the global economy. It helps organizations manage their cash flow through their supply chain by offering early payment options to suppliers, while allowing buyers to extend payment terms.The book is organized into three sections covering the history, current state, and predicted development of SCF. The first section sheds light on the development of SCF via historical data and stresses the importance of ensuring its sustainability. It discusses regional tendencies, illuminating the significance of sustainable practices within supply chain financing while showing the contrasts and similarities throughout global areas. The present state of SCF is explored in the second part, along with the difficulties and obstacles that businesses encounter when trying to set up and manage SCF. It explains why SCF may not be appropriate for all businesses by analyzing cash-to-cash characteristics and investigating factors impacting adoption. The third part deals with its forecasting. It reviews technologies like Blockchain in SCF, covering topics like smart contracts and the effects of Blockchain on management and operations. This part also evaluates the viability of upcoming technologies like Big Data Analytics and dives into the responsibilities of FinTech firms in SCF through the use of machine learning algorithms. The book will be useful to students, professionals, and anyone else curious about the field.

Trends, Sustainability and Future Outlook

Supply Chain Finance

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: value engines that show the process of how your company creates valuescorecards that show how well that process is workingquarterly sprint plans that show how to make that process betterTogether, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Author Richard Mendelson has brought us a jewel: the story of how one prized grape variety, Cabernet Sauvignon, transformed a sleepy California farm community into a world-renowned wine-growing region and a showcase for the very best in American wine, culture, cuisine and luxury travel.From the first plantings of Cabernet Sauvignon in the 19th Century to the surprise triumph of Napa Valley wines at the fabled Judgment of Paris, Mendelson brings us intimate portraits of the pioneers, growers, artists, and craftsmen who turned the Napa Valley into a shining symbol of American talent, ingenuity and business savvy. Those featured include winemakers Robert Mondavi, Warren Winiarski, Bill Harlan, and many more, plus their storied mentors, Charles Krug, André Tchelistcheff and Maynard Amerine.And Mendelson is no outsider looking in. For the past three decades, he has lived this story from a unique perspective: as a Napa Valley winemaker, award-winning author, and as a leading attorney and advocate who has helped shape and protect the valley's vineyards and its future. Richard's book is already being hailed as one of the finest books ever written about American wine and the pioneering role of the Napa ValleyTo showcase the beauty and importance of the story, Cabernet Sauvignon features exquisite design and photography, plus a wealth of historical portraits, maps, and
lithographs, making the book a treasured keepsake for wine lovers and for anyone interested in one of the most compelling chapters in modern American history.

Cabernet Sauvignon, the Love Affair That Built the Napa Valley

Disciplined Entrepreneurship Finance for Founders

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