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Information Technology and Global Governance

Blockchain and Decentralized Trust

Governing Public Information in the Age of AI

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

Business Analytics in Practice

This book offers a comprehensive guide to blockchain analytics, from foundational concepts to advanced applications, crafted for professionals, academics, policymakers, and students. It begins with an introduction to blockchain technology and analytics, highlighting the unique structure of blockchain data, collection methods, and distinctions from traditional databases. Analytical techniques are covered in depth, including statistical and machine learning methods, real-time analysis, and predictive modeling.
It contains numerous practical industry use cases that demonstrate how blockchain analytics transforms finance, supply chain, and healthcare, enhancing fraud detection, data security, and product verification. Sections on security and privacy address tools to protect blockchain data and manage risks, while global regulatory insights emphasize transparency and policy development. It provides actionable insights on emerging integrations with AI, IoT, and quantum computing.
As such, industry leaders will discover frameworks for integrating blockchain into business, while academics gain insights into the analytic methodologies that underpin blockchain technology. Policymakers and government officials can use this resource to develop policies promoting transparency and security. For students and educators, the book serves as an essential foundation in blockchain, data analytics, and fintech.

Bridging Theory and Practice

Blockchain Analytics for Practitioners

Modern Strategies for Participating in the Virtual Economy

The Financial Landscape of the Metaverse, Blockchain, Web3, Crypto, and NFTs

Contributions to Finance and Accounting

Financial crime in the digital era has become more complex, sophisticated, and pervasive. With the increasing use of technology and digital platforms, criminals are exploiting new methods to commit fraud, money laundering, identity theft, and other financial crimes.&nbsp;Combating financial crime in the digital era requires a multifaceted approach involving technological innovations, regulatory measures, international collaboration, and the education of both consumers and financial institutions. As the landscape of financial crime evolves, the tools and strategies to combat it must adapt.This book highlights the idea that combating financial crime in the digital era is a complex task that requires the use of cutting-edge technology, effective regulations, and collaborative efforts among governments, financial institutions, and consumers. While the digital landscape provides opportunities for criminals to exploit new vulnerabilities, this book also offers tools that, if used effectively, can help detect, prevent, and disrupt financial crimes. The key to success lies in staying ahead of criminals by continuously evolving strategies, strengthening systems, and fostering international cooperation to protect the integrity of global financial systems.

Innovative Approaches to Preventing Financial Fraud

Financial Crime in the Digital Era

Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives.Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films that served as must-see moments for the last two generations. The pop-culture infiltrators that have marked our years and shaped our shared memories, giving us the stars, catch-phrases and bold ideas that people still talk about--whether we're growing up, growing old, looking inward, or coming out.Sometimes audiences don't know what they want, simply because they haven't seen it before--in part because of the massive blockades created by corporate ownership and mainstream media saturation from big-dollar marketing campaigns, constructed by the powers that be in order to keep outsiders and little guys down and out.These powers still exist in the film world, and the social media world, and the book world, too, just as they exist in almost every industry today, when even the most well-funded marketing departments struggle to break through the unstoppable wall of noise created by the overflow of information and content that floods consumers' feeds and screens every second of every day.But guess what?Blockades are still breakable, and even the tallest walls are surmountable. We just need to take an indie-film approach to breaking through.

A Marketing Chief’s Lessons on Breaking Through

Chasing Hollywood

From the author of A People's Guide to Capitalism, a clear-eyed look at cryptocurrencies from the left, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism. 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a $3.7 trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are disaffected by an economic and financial system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Challenge any of these notions, or raise concerns about crypto's associations with money laundering, the speculative bubbles ballooning around these assets, or the disastrous climate implications of the technology behind crypto, and you'll be told by proselytizers that you simply don't understand. That complexity is often intentional, serving as a shield from critical scrutiny. 
 
Enter Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she opens up alternative avenues for imagining what economic democracy could actually look like.

The New Financial Dystopia

Crypto-Capitalism

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens. Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality, in an array of geographic regions and industries. &nbsp;&nbsp;This second volume explores the role of advanced business technologies in industry and policy, elucidating also the art and fiction of their societal impact, while the first volume investigates their strategic, managerial and marketing impacts.&nbsp;Shahriar Akter 
 is a Professor of Analytics &amp; Innovation and the Associate Dean of Research at the Faculty of Business &amp; Law at UOW, Australia.
 &nbsp;Md Afnan Hossain 
 is a Lecturer in Business Analytics at the Adelaide Business School, University of Adelaide, Australia.
 &nbsp;Hélène Yildiz 
 is a Professor in Management and Management Sciences, specializing in digital marketing strategy at the University of Lorraine, within the IUT Henri Poincaré in Longwy, France.
 &nbsp;Demetris Vrontis 
 is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus.
 &nbsp;Alkis Thrassou 
 is a Professor of Strategic Marketing at the University of Nicosia, Cyprus, and Director of 
 Gnosis Mediterranean Institute for Management Science.

Industry, Policy and Societal Impacts

Advanced Technologies in Business, Volume II

BRI Research Series

This book represents an initiative to amalgamate research findings from a diverse array of international perspectives on building permits, addressing their innovation and digital evolution. With a comprehensive approach, the publication endeavours to encapsulate global scientific advancements, practices, and takeaways within the realm of digital building permit systems. Ranging through a diverse set of disciplines, related to the different systems and aspects of digital building permitting, it provides stakeholders and researchers with a comprehensive overview, which should be grasped as a whole to allow for real progress in digitalisation of building permit procedures.Central to the book's narrative is the theme of the digital transformation reshaping building permit systems globally. By undertaking an in-depth exploration and examination of best practices, it seeks to furnish readers with a nuanced understanding of the opportunities and challenges inherent in this digital transformation. In consolidating a wealth of knowledge, including best practices and case studies from multiple countries, the book aims to demystify the complex domain of building permit systems. It serves as a comprehensive guide, starting from bothersome tasks, such as breaking down intricate regulations and technicalities into digestible information, thereby facilitating greater accessibility and understanding.This book significantly contributes to understanding digital building permits from a global perspective. Advancements, projects, and experiences are considered globally to provide the reader with an overview of opportunities and relevant methods to approach building permit digitalisation and innovation (regulations, process, organisational adjustments, legal aspects, 3D data, and software architectures, among others). The book is essential reading for researchers and professionals with interests in different sectors encompassing the built environment..

Digital Transformation of Building Permitting

A Comprehensive Introduction

Financial Technology

Amid global sustainability difficulties and rising economic uncertainty, this book emphasizes the necessity for integrated strategies that harmonize security, sustainable development, and technological innovation. It helps create robust and transparent frameworks for organizations in dynamic contexts by utilizing advanced tools, including digital technology, renewable energy systems, and strategic knowledge management. The book emphasizes actionable tactics that link global security with sustainable economic advancement.The concepts in the book fundamentally rely on the utilization of digital technologies to improve security management and sustainability initiatives. Blockchain, artificial intelligence, the Internet of Things, and predictive analytics are examined as essential instruments for maintaining operational resilience and adhering to regulatory requirements. Blockchain provides immutable data records that enhance transparency and trust within organizational ecosystems. This technology facilitates accurate tracking of environmental, social, and governance (ESG) parameters, bolstering stakeholders' trust in the organization's sustainability assertions. Likewise, IoT devices gather real-time data on energy usage, emissions, and supply chain efficiency, facilitating proactive modifications that conform to sustainable development objectives.The book underscores the strategic incorporation of renewable energy sources (RES) into security frameworks, establishing energy systems that are both sustainable and geopolitically stable. Organizations can diminish their reliance on non-renewable energy and enhance economic efficiency and long-term resilience by implementing solar, wind, and other renewable technologies. Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and global security goals.

How Organizations Can Institute Links and Integration

Global Security and Sustainable Business Development

Die digitale Transformation hat die Rahmenbedingungen im Marketing neu definiert. Während herkömmliche Werbekanäle und lineare Kommunikationsstrategien an Wirksamkeit verlieren, sind digitale Instrumente und Kanäle, datengestützte Prozesse und interaktive Formate immer relevanter.
Dieses Lehrbuch richtet sich an Studierende der Wirtschaftswissenschaften, für die Kenntnisse im Digitalen Marketing heute unverzichtbar sind. Schritt für Schritt führt es in die wichtigsten Grundlagen des Digitalen Marketings ein: Digitale Marktforschung, Suchmaschinenoptimierung, Content-Management-Systeme, App-Marketing, KI-Marketing, Retail Media, Social Media Marketing, Influencer Marketing und vieles mehr.
Eine klare Struktur mit zahlreichen Aufzählungen und Schaubildern sorgt dafür, dass schnell ein Verständnis für Digitales Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichen Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis. 

utb+: Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Lernfragen und Lösungen für die Prüfungsvorbereitung zur Verfügung. Erhältlich über utb.de.

Die digitale Transformation hat die Rahmenbedingungen im Marketing neu definiert. Während herkömmliche Werbekanäle und lineare Kommunikationsstrategien an Wirksamkeit verlieren, sind digitale Instrumente und Kanäle, datengestützte Prozesse und interaktive Formate immer relevanter.
Dieses Lehrbuch richtet sich an Studierende der Wirtschaftswissenschaften, für die Kenntnisse im Digitalen Marketing heute unverzichtbar sind. Schritt für Schritt führt es in die wichtigsten Grundlagen des Digitalen Marketings ein: Digitale Marktforschung, Suchmaschinenoptimierung, Content-Management-Systeme, App-Marketing, KI-Marketing, Retail Media, Social Media Marketing, Influencer Marketing und vieles mehr.
Eine klare Struktur mit zahlreichen Aufzählungen und Schaubildern sorgt dafür, dass schnell ein Verständnis für Digitales Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichen Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis. 


 utb+:
 Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Lernfragen und Lösungen für die Prüfungsvorbereitung zur Verfügung. Erhältlich über utb.de.

Lehrbuch mit eLearning-Kurs

Digitales Marketing Schritt für Schritt

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