This book deals with retail trends 4.0 with a focus on digitalization. These case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course in a scientific research seminar.
Bibliografische Angaben
Mai 2024, 214 Seiten, Englisch
BOD - BOOKS ON DEMAND
9783759716354
Schlagworte
Inhalt
This book deals with retail trends 4.0 with a focus on digitalization. These case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course in a scientific research seminar.