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Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

Hanlon Annmarie: Digital Marketing

Digital Marketing

Strategy, Planning & Disruption

List of Cases List of Figures List of Tables About the Author Preface to the Third Edition Acknowledgements Praise for DIgital Marketing Online Resources Part 1: Digital Marketing Essentials Chapter 1: The Digital Marketing Environment Chapter 2: The Digital Consumer Part 2: Digital Marketing Tools and Channels Chapter 3: Content and Email Marketing Chapter 4: Websites, SEO and Paid Adverts Chapter 5: Social Media Marketing Chapter 6: Online Communities Chapter 7: Mobile Marketing Chapter 8: Marketing in the Metaverse Part 3: Digital Marketing Strategy and Planning Chapter 9: Digital Marketing Audit Chapter 10: Digital Marketing Strategy and Objectives Chapter 11: Building the Digital Marketing Plan Part 4: Digital Marketing Management Chapter 12: Managing Resources and Reporting Chapter 13: Digital Marketing Metrics and Analytics Chapter 14: Digital Marketing Disruption and Transformation References Index

Fundamentals and Applications

Quantum Physics

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

Bloomsbury Perspectives on Children's Literature

Paratext and the Politics of Authorship

Marketing Chinese Children's Books

Practical Insights for Improving Customer Engagement

Neuromarketing

Imagining the Internet from the Ground Up

Radical Infrastructure

Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.

Revealing Corporate Brands

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.

Principles and Practices for Responsible and Ethical Marketing

Sustainable Marketing Strategies

Learn to secure, build, implement, and test future blockchain applications Blockchain was originally introduced in the crypto-currency of Bitcoin in order to keep track of transactions over a peer-to-peer network to prevent the double-spending of bitcoin. This distributed ledger technology, however, has developed a reputation as a disruptive technology for the transfer of values and disintermediation. Despite this reputation, blockchain is, simply, at its core, a data structure-in this case, a cryptographic hash chain of blocks of transactions-continually replicated and maintained in a distributed manner by a peer-to-peer network of hosts. Together they decide through a specific consensus protocol, what transactions can be registered or added to the blockchain. Blockchain Application Security introduces the reader to the architecture and components of blockchain, as well as blockchain and bitcoin protocol, aimed at a basic level of understanding of the technical perspective. The book discusses the benefits, the vulnerabilities, and even the design flaws found in blockchain applications. It also teaches how to manage the risks of blockchain by deciding how digital assets, data confidentiality, and data availability should be protected from unauthorized access. Blockchain Application Security readers will also find: <ul> <li>An exploration of source code and core APIs relevant to blockchain</li> <li>A glossary of common terminology used for blockchain</li> <li>Real cases of blockchain applications to illustrate points</li></ul>Blockchain Application Security is an ideal resource for application architects, software developers, security auditors, and vulnerability testers of enterprise-based blockchain applications.

How to Design Secure and Attack Resilient Blockchain Applications

Blockchain Application Security

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level studies.

Integrating Martech for Transformational Marketing

Marketing Technology

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

Digital Marketing

Inhalt

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

Inhalt

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

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