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Deger D: Digital Marketing im Wandel.
Das 4P-Modell und innovative Strategien

Digital Marketing im Wandel. Das 4P-Modell und innovative Strategien bei IKEA

'A beautifully written story of loss and love' Florence Knapp 'Tender, moving' Daily Mail 'A beautiful story of grief, hope and love' Lucy Diamond 'Superbly crafted and tender' Woman &amp; Home 'Spectacular... a gift to readers everywhere' Adriana Trigiani *THE INTERNATIONAL BESTSELLER* *SHORTLISTED FOR THE AUTHORS' CLUB BEST FIRST NOVEL AWARD* The unforgettable story of a tragic love affair, a lost boy and a tiny seafaring village finding new hope as its secrets come to light. The sea stole him from her. Could it bring him back? Dorothy first came to Skerry when she was a hopeful young teacher, but she has never felt at home. Misunderstandings with the other women in the village have left her isolated from their close-knit circle. And then there is Joseph, the soft-spoken fisherman who stirred up her heart all those years ago but does everything he can to avoid her now. But when Joseph finds a little boy washed up on Skerry's windswept beach, barely alive, his arrival unearths the villagers' buried secrets. As the snow cuts Skerry off from the rest of the world, Dorothy agrees to look after the child - and finds herself thrown together again with Joseph, after years of keeping their distance... READERS LOVE THE FISHERMAN'S GIFT: 'Took my breath away' ***** 'This book emotionally destroyed me in the best way... My heart aches so much for these characters' ***** 'An absolute treasure of a book' ***** 'A haunting and evocative read' ***** 'A completely immersive, first-class story' *****

The Fisherman's Gift

Color Me Coloring Books

Color your way through a sea full of sparkles, seashells, and mermaid magic!With mermaids exploring underwater treasure troves and swimming through beautiful coral reefs with their sea creature friends, every scene in this book is a unique blend of whimsy and creativity, waiting to be brought to life with splashes of color. These detailed illustrations will keep your child busy for hours, encourage fine motor skills, and stimulate mindfulness.Inside you'll find: <ul><li>30 creative coloring pages</li><li>Designs suitable for all skill levels</li><li>One-sided pages so your art doesn't bleed through to the other side</li></ul>Grab your art supplies and let your creativity make waves with Color Me Mermaids (for Kids!).

Color your way through a sea full of sparkles, seashells, and mermaid magic!With mermaids exploring underwater treasure troves and swimming through beautiful coral reefs with their sea creature friends, every scene in this book is a unique blend of whimsy and creativity, waiting to be brought to life with splashes of color. These detailed illustrations will keep your child busy for hours, encourage fine motor skills, and stimulate mindfulness.Inside you’ll find:<ul><li>30 creative coloring pages</li><li>Designs suitable for all skill levels</li><li>One-sided pages so your art doesn’t bleed through to the other side</li></ul>Grab your art supplies and let your creativity make waves with Color Me Mermaids (for Kids!).

30 Magical Coloring Pages

Color Me Mermaids (for Kids!)

'Oh my heart, I wasn't not expecting that... that twist. My heart just broke... The tears just came rolling out. Ugh, so emotional!' Reader review, ¿¿¿¿¿____________A lost love. A devastating secret. And a summer that could change everything...Two years on from her husband's death, dressmaker Ellen is learning how to live again and put memories of a difficult marriage behind her.However, never far from her mind is another memory: Alexandros, her first love from the summer she turned eighteen.The moment she'd arrived in his hometown of Kardamyli in Greece, Ellen had been intoxicated by the scent of orange blossom in the air, the days of endless sunshine and sparkling azure waters - but most of all by Alexandros himself. They were meant to be, until a devastating secret forced Ellen to leave and never look back...But now, when her best friend suggests they recreate their teenage summer in Greece, Ellen knows it's time to confront her past. Will Greece give her the freedom - and happiness - she desperately craves? And there, amidst the lush olive groves, could she rediscover the love she thought she'd lost forever?A gloriously escapist and emotional read set under the Grecian sun. Fans of Karen Swan, Victoria Hislop and Carol Kirkwood will love this unforgettable tale of sisterhood, hope and second chances._____________Your favourite authors LOVE Beneath the Orange Blossom!'An evocative, romantic and deeply sensuous read. Wonderful escapism' Santa Montefiore'Fragrant and fabulous, brimming with tender romance and hope. The perfect book for summer' Milly Johnson'A sun-drenched romance that lifts the spirits. I loved every moment of this story of lost love, friendship, and second chances!' Kate Glanville'A sublime summer read filled with romance, emotion and hope - it will fill your heart to the brim with every turn of the page.' Holly Martin

Beneath the Orange Blossom

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. &nbsp;The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media–driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. &nbsp;The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media–driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.

Digital Advertising and Consumer Behavior 

'One of the best novels I've read this year from an unusually gifted writer' IRISH TIMES 'A wonderfully stylish writer with an unwavering eye' JOHN PATRICK McHUGH 'Perfectly calibrated . . . These characters spike off the page' A. K. BLAKEMORE How do you mourn someone you never really knew? Three siblings - Anna, Gemma and Matthew - will have to work that out quickly. Monday is the day of their gentle, but distant, father's funeral, and for the first time in a long while they are under one roof with their mother, imperious Yvonne, awaiting the arrival of their aunt Amy, an award-winning poet. Yet, as the funeral looms, their everyday concerns refuse to diminish: will newly sex-obsessed Gemma work out what she wants from life, beyond her mother's expectations? Can Anna maintain the fine balance between desire and nonchalance with her not-quite-exclusive boyfriend back in London? Will Amy's past explode the relationships of the present? And, crucially, will Yvonne pull off her grand, post-funeral family dinner, the solution to what she fears may be an unsolvable problem? Told from five perspectives, into the wreck worries at the knotty complexities of one family's bonds, written with Susannah Dickey's trademark empathy and wit. A rare talent, and certainly one to watch' SUNDAY TIMES 'One of literature's major new talents' OBSERVER 'One of the funniest and most insightful novelists writing today' NELL FRIZZELL

From a rising literary star and multi-award-winning poet, comes a hilarious and sharp novel exploring the knotty complexities of one family's relationships

'One of the best novels I've read this year' IRISH TIMES

into the wreck

Bookish Escapes

'Heartfelt and beautifully written, this is the author's best book to date' ¿¿¿¿¿Caroline James, bestselling author of The Cruise Where books are borrowed, friendships are forged and secrets uncovered...As a beautiful summer unfolds in the Croatian islands, Ana Meštrovi¿ embarks on a new venture - transforming her beloved catamaran into a floating library.Joined by crew members Lloyd, a widower whose past threatens to overshadow everything, and Natali, a young mechanic afraid of her own shadow, the newly formed trio all have their own powerful reasons for needing the travelling library to be a success.As they explore stunning coastlines and visit picturesque harbours, they learn that, sometimes, the most profound changes happen not just in the pages of a book, but in the bonds formed along the way...Readers and authors LOVE The Croatian Island Library:'This story of friendship and self-discovery is peopled by characters you'll be happy to make friends with'Maisie Thomas, bestselling author'Deeply emotional, utterly enchanting, and wonderfully escapist' Isabelle Broom, author of The Summer Trip'A beautiful heartwarming story, loved the characters and the author truly transports you to Croatia' ¿¿¿¿¿'Five stars and I'm off to look at holiday destinations in Croatia' ¿¿¿¿¿Enchanting and wonderful. The characters are stunning, as is the plot. What is better than a island library! ¿¿¿¿¿'Exquisitely observed and with warmth and wisdom running through every page, this book wraps you up in a cosy hug' ¿¿¿¿¿'Not having visited the Croatian islands, the story transported me to this unspoilt and beautiful place. Eva Glyn's writing style is engaging and inspiring and her characters were superb' ¿¿¿¿¿

The Croatian Island Library

Named a BOOK OF THE YEAR by The Times and Sunday Times,New Statesman,Spectator,Prospect,and New Yorker.'Undoubtedly Hoare's masterpiece'Olivia Laing'Queer in all senses of the word'Neil Tennant'A life-changing book'Robert Douglas Fairhurst, The Times'Fabulously idiosyncratic'Lucy Hughes-Hallett, New Statesman¿How one visionary inspired 200 years of art, poetry, and protest.Weaving between the historical, cultural and personal, award-winning author Philip Hoare reveals a web of creative minds and artistic iconoclasts fired with the wild and revolutionary genius of William Blake.In 1973, Derek Jarman set off from London to film the stones of Avebury. He was following in the footsteps of Paul Nash, who had photographed the ancient megaliths a generation before. Standing in that muddy field, by those stones, both artists had felt a direct connection to their hero - a man who had died a long, long time ago, yet who remained electrically alive to them.In this alluring and poetic odyssey, Philip Hoare traces the enduring legacy of William Blake and how he came to inspire so many creative lives. Reaching out of his past and into our future, Blake draws together the natural world and metaphysical realms, merging the human and the animal and the spiritual, firing up twentieth-century artists, filmmakers, poets, writers and musicians with his radical promise of absolute freedom. This stirring, deeply felt book brings us back to Blake and shows that art still has the power to create positive change.'A book that is neither Blake biography nor critical analysis nor legacy-tracing nor personal odyssey but a capacious mixing of them all ... a joyful and dizzying romp' Philip Marsden, Spectator'This love letter to William Blake couldn't be more eccentric ... Philip Hoare's weird and wonderful style soars in this study of the poet and his disciples' Ian Sansom, Telegraph'Hoare's impassioned style, alive with metaphor and wordplay, has often been called "dreamlike". This is apt, given his total immersion in his subject ... Nothing will be as audacious or intriguing as William Blake and the Sea Monsters of Love' Jenny Uglow, Times Literary Supplement

William Blake and The Sea Monsters of Love

Social Media Marketing

A Four Billion Year Conversation

Earth and Life

Palgrave Studies in Technology and Innovation in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.

Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today's fast-moving media landscape.
This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies-including examples featuring OpenAI, Google and Perrier water-bring concepts to life and connect them to real-world practice.
Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.
John Egan is Professor of Marketing at Regent's University, London.

Marketing Communications

Maritime and Transport Law Library

Digitalisation is poised to bring about significant and often unpredictable transformations in the formation and execution of all kinds of contracts of carriage, whether by sea, air, or land. This edited volume provides a timely and rigorous examination of the extent to which legal principles dating largely from the latter half of the twentieth century remain suitable in the face of the runaway technological advances that are reshaping industry practices. The book also explores the legal position of actors in adjacent sectors, such as insurance, and addresses emerging issues of liability associated with new participants, such as digital platform providers.The book is structured in four parts. The first part addresses the impact of digitalisation on carriage by sea. It covers the challenges posed to traditional doctrines and legal rules, as well as issues arising from the increasing reliance on digital communication and operational models, including cybersecurity concerns. The second part shifts focus to the implications of digitalisation on other modes of transport, in particular carriage by land and air, and on concerns around cybersecurity. The third part considers the broader legal ramifications of digitalisation in associated fields such as insurance, trade, and dispute resolution. The final part examines developments in arbitration and private international law through the lens of electronic documentation and digital evidence, revealing how dispute resolution mechanisms must evolve alongside commercial practice.Written for legal practitioners and administrators across England and Wales and key global hubs - including Germany, Switzerland, Greece, Canada, Australia, New Zealand, China, Hong Kong, Singapore, and India - this volume is also indispensable for specialist law libraries throughout Europe and the US. It is an essential resource for transport law firms and university libraries where shipping and transport law are taught as specialised disciplines.

Transport Law and Digitalisation

Digital Marketing im Wandel. Das 4P-Modell und innovative Strategien bei IKEA

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