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Deger D: Digital Marketing im Wandel.
Das 4P-Modell und innovative Strategien

Digital Marketing im Wandel. Das 4P-Modell und innovative Strategien bei IKEA

What if the reason your business is not getting found online has nothing to do with your product-and everything to do with your visibility?Modern SEO Unfiltered is a practical, no-nonsense guide that strips away SEO myths and reveals the exact strategies businesses can use to rank higher, generate more leads, and dominate local search results.Written by one of the world's top-ranked SEO professionals, this book provides a step-by-step framework for improving online visibility without relying on expensive agencies, confusing jargon, or outdated tactics. From Google Business Profile optimization and local search rankings to AI-powered workflows and content strategies, every chapter focuses on actionable techniques that deliver measurable results.Inside this book, readers will discover: <ul><li>Proven local SEO strategies used by successful businesses</li><li>Practical methods to improve Google rankings and online visibility</li><li>How to optimize Google Business Profiles effectively</li><li>AI-powered techniques to streamline SEO efforts and workflows</li><li>Website optimization and conversion-focused improvements</li><li>Local lead generation systems that attract real customers</li><li>Common SEO mistakes and how to avoid them</li></ul>Whether you are a business owner, entrepreneur, marketer, or consultant, this book provides a clear roadmap to building a stronger online presence and generating sustainable business growth.This is not just another SEO book-it is a practical blueprint for getting found, getting leads, and growing your business.

Step-by-Step Blueprint by #1 Ranked SEO Globally | Practical Local SEO, Google Business Profile, AI-Powered SEO & Lead Generation Strategies for Business Growth

Modern SEO Unfiltered

A brand-new destination thriller set during an annual carnival in Jamaica from Scarlett Brade, author of The Hive. Perfect for fans of Lucy Clarke, Sarah Ochs, Nikki Smith and Ruth Kelly 'A SUN-SOAKED SHARP-EDGED THRILLER' NADINE MATHESON Is the price of the truth worth the cost? The annual carnival on the Jarrett Estate in Jamaica was once a source of celebration. But when the heir to the estate was found dead a year ago, it became a night his mother would never forget. Determined to discover the truth of Collin's death, Jannah Jarrett decides this year's carnival will have a twist - a competition. The task: uncover the truth of Collin's death. The prize: her entire estate. But as the fireworks burst and the partygoers turn detective, what secrets will they bring to light in their search for answers?

A sun-soaked destination thriller filled with secrets, lies and betrayal at a carnival in Jamaica

The Carnival

Palgrave Studies in Technology and Innovation in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.

Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

Ihr schneller Start ins KI-Marketing: Praxiswissen für KMU, Selbstständige und Einsteiger. Mit ChatGPT, Midjourney & Co. Zeit sparen und mehr Kunden gewinnen

Das KI-Marketing-Handbuch

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Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today's fast-moving media landscape.
This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies-including examples featuring OpenAI, Google and Perrier water-bring concepts to life and connect them to real-world practice.
Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.
John Egan is Professor of Marketing at Regent's University, London.
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Marketing Communications

Digital Marketing - How to Set Up and Earn is a practical, beginner-friendly guide designed to help anyone enter the world of online earning with confidence. In today's digital age, opportunities are no longer limited by location, age, or background. This book provides a clear roadmap to understand, set up, and succeed in digital marketing. Starting from the basics, the book explains key concepts such as SEO, content marketing, social media marketing, email marketing, affiliate marketing, freelancing, and paid advertising in simple and easy-to-understand language. Each chapter is structured to help readers move step-by-step from learning to implementation.What makes this book unique is its strong focus on earning. It introduces multiple income streams, including freelancing, digital products, affiliate marketing, and content monetization. Readers will also learn how to build a personal brand, create an online presence, and use automation and analytics to grow efficiently.Written with clarity and practical insight, this book is ideal for students, professionals, entrepreneurs, homemakers, and retirees who want to build a sustainable income online. With consistent effort and the right approach, digital marketing can become a powerful tool for financial independence and personal growth.

How to Set Up and Earn

Digital Marketing

Raus aus der (W)Ohnmacht! 
 Ob jung oder alt, weiblich, männlich oder binär; ob Paare, Singles, Groß- oder Kleinfamilien, ob mit Migrationsgeschichte oder ohne, ob arm oder reich: Wohnen geht uns alle an. Doch 
 während unsere Gesellschaft so bunt ist wie nie, stecken wir beim Thema Wohnen in den 50er-Jahren fest
 : Zwei Zimmer, Küche, Bad (in der Stadt) oder eben das Haus mit Garten (auf dem Land) – für flexible, individuelle Wohnmodelle jenseits dieser beiden Idealtypen scheinen uns die 
 Fantasie und der politische Gestaltungswille zu fehlen
 . Und das, obwohl wir angesichts explodierender Mieten und einer sich verschärfenden Wohnraumkrise vor allem in den Städten dringend eine Wende in der Wohnpolitik brauchen.
 
 Christine Hannemann, Deutschlands einzige Professorin für Wohnsoziologie, fordert in 
 Raum für Wandel 
 ein radikales Umdenken – in unseren Köpfen und in der Politik. Sie stellt innovative Formen des Zusammenlebens vor, die den tatsächlichen Bedürfnissen der Menschen gerecht werden und sozialer Isolation entgegenwirken. Und sie appelliert an jeden Einzelnen, über die eigenen Wohnbedürfnisse nachzudenken und aktiv an der Gestaltung einer neuen Wohnkultur mitzuwirken: 
 »Es ist an der Zeit, alte Mythen abzulegen und neue Wege des Wohnens zu erkunden, die ein erfülltes und gemeinschaftliches Leben ermöglichen.«

Warum wir Wohnen radikal neu denken müssen, um als Gesellschaft wieder zusammen zu wachsen

Raum für Wandel

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. 
 
Fully revised for the sixth edition,&nbsp;Social Media Marketing&nbsp;reflects the realities of today's social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice. 
 
Written by bestselling author Tracy Tuten,&nbsp;Social Media Marketing, Sixth Edition&nbsp;is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.

Social Media Marketing

An Offshore Theory on Urbanisation

The Ocean as Ground

Realm Breaker

“A true fantasy masterpiece." —Sabaa Tahir, #1 New York Times bestselling authorIn the highly anticipated sequel to the #1 New York Times bestseller Realm Breaker, the Companions must find a way to outmatch an enemy who always seems one step ahead—even while reckoning with a devastating loss of their own. The fate of the world rests on a blade’s edge. In a brutal rise to power, Queen Erida and King Taristan continue their march through Allward, conquering kingdoms and leaving destruction in their wake.Even though Corayne has begun to grasp the magic in her blood, closing one spindle and staving off darkness for another day, the fight is far from over, and the cost has been dear. Exhausted and unsure of their next move, Corayne and her Companions are at a crossroads.Will they be strong enough to weather the coming storm? Or will it consume them?

“A true fantasy masterpiece." —Sabaa Tahir, #1 New York Times bestselling authorIn the highly anticipated sequel to the #1 New York Times bestseller Realm Breaker, the Companions must find a way to outmatch an enemy who always seems one step ahead—even while reckoning with a devastating loss of their own. The fate of the world rests on a blade’s edge. In a brutal rise to power, Queen Erida and King Taristan continue their march through Allward, conquering kingdoms and leaving destruction in their wake.Even though Corayne has begun to grasp the magic in her blood, closing one spindle and staving off darkness for another day, the fight is far from over, and the cost has been dear. Exhausted and unsure of their next move, Corayne and her Companions are at a crossroads.Will they be strong enough to weather the coming storm? Or will it consume them?

Blade Breaker

Like it or not, everyone has a brand.

Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room.

Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Inspired by Sophie's hit podcast 'Beyond the Bio', this book will ensure you have clear strategies that you can implement right now, with lots of 'take action' activities along the way.

Read From Unknown to Unforgettable and learn how to:
WORK OUT what you stand for and how to share your message.
OVERCOME your "imposter syndrome".
MAKE SENSE of personal branding (and see that it's more than just social media).
DEPLOY a range of strategies to SUPERCHARGE your profile.
TAKE ACTION with an array of practical tips.



So wake up, pay attention, and get ready to get known... You're about to become UNFORGETTABLE.

From Unknown to Unforgettable

Cruise Escapes

'I never wanted it to end!'Reader review ¿¿¿¿¿'A sun-drenched PERFECT summer read from the queen of later-life fiction!'My Weekly Book of the Month'I felt as though I'd taken the cruise myself... I became lost in the monuments and experiences... Made me laugh out loud... Highly recommended!'Reader review ¿¿¿¿¿______________Will an adventure sailing The River Nile turn the tide for Hattie?Hattie Mulberry is exhausted. Worn out from the demands of everyone around her, she's long overdue a break. So, she decides to take a holiday - the adventure of a lifetime, following in the footsteps of her literary hero, Agatha Christie.Before Hattie knows it, she's embarking on a glamorous Nile cruise. Not only a voyage steeped in history and world-famous sights, but one where the passengers are almost as fascinating as the views from her luxurious cabin...As the eclectic band of travellers journey between ancient temples and legendary tombs, guided by handsome Egyptologist Sam, secrets surface, desires awaken, and tensions simmer beneath the Egyptian sun.Will the magic of moonlit nights on the Nile bring romance and renewal? Or will the infamous curse of Tutankhamun cast a shadow when least expected?A gloriously escapist read full of sun, secrets and romance, perfect for fans of Sarah Morgan and Judy Leigh._______________Readers and your favourite authors LOVE The Nile Cruise:'The perfect book to curl up with for a relaxing summer escape'Reader review ¿¿¿¿¿'I absolutely loved this... Amazing!' Reader review ¿¿¿¿¿'A perfect summer fun read!' Reader review ¿¿¿¿¿'A five star sun-soaked escape!' Holly Martin'I loved this book so much I couldn't put it down. Caroline writes with a light, confident and pacy style which is both witty and gripping. I was quickly swirled into the buzz of the fabulous Egyptian setting, and the glamorous and fascinating cast of characters. Intriguing, exciting and cleverly written from start to end.' Judy Leigh'Full of cosy, quirky, vivid characters guaranteed to keep you turning the pages!' Sue Moorcroft'A cosy, sun-soaked story that will transport you to Egypt.' Annabel French'Pure escapism with a fabulous cast of characters and the most divine setting! A fantastic story that will have you wanting to book that holiday! A five star read.' Helga Jensen'A wonderful journey along the Nile, filled with endearing characters, mystery, romance, and just the right touch of drama. The Agatha Christie-inspired elements are a delight!' Nicola May'An evocative trip down the Nile with an eclectic cast of characters. Filled with detail, unexpected meetings and marvellous experiences.' Maddie Please

The Nile Cruise

Digital Marketing im Wandel. Das 4P-Modell und innovative Strategien bei IKEA

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