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Cultural Discourse Studies Series

Digital Inequality

Studies in Cultural Communication

Im Osten entscheidet sich die Zukunft unserer Demokratie.Noch immer gibt es große strukturelle Ungleichheiten zwischen Ost und West - mit denen wir uns auf keinen Fall abfinden dürfen. Die renommierte Journalistin Marieke Reimann ist 1987 in Rostock geboren und mit ihrer Schwester bei ihrer Mutter im Plattenbau aufgewachsen. Als Nachwendekind erlebte sie ein Ostdeutschland der 90er-Jahre voller Biografiebrüche, Armut und Ungewissheit. Zu oft wurde sie mit dem Stereotyp des abgehängten, sächselnden Jammer-Ossis konfrontiert - ihr Tagesthemen-Kommentar dazu ging viral. Deshalb will sie ostdeutsche Geschichten authentischer erzählen. Analytisch fächert sie gesellschaftliche Dimensionen auf und fragt: Wie hängen Vermögen und Eigentum mit dem Wahlverhalten zusammen? Wie wird die Nachwendezeit in der Schule behandelt? Können Angela Merkel und Tokio Hotel Role Models sein? Und warum sind auf den Bildern der Einheitsfeiern nur Westdeutsche? Reimann hat erlebt, wie schwierig es ist, als junge Frau ohne Vermögen und Netzwerk in westdeutschen Macht-Zirkeln zu bestehen. In ihrem Buch appelliert sie für ein neues Interesse aneinander.

Warum Ostdeutschland uns alle angeht

Zweite Wende

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology 'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' - Financial Times It's on your phone. It's on your children's phones. It's on more than a billion screens across the planet, serving up joy, creativity and connection. But behind the slick feed of the world's most addictive app lies ruthless ambition and a global war for control. This is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her location. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

The Secret Story of TikTok

Every Screen on the Planet

Mapping Social Reproduction Theory

Capitalism attempts to sustain itself in ever more barbaric ways. Since the 1980s, one way has been to incarcerate whole sections of society. This empire of punishment, which formed a central pillar of neoliberal propaganda, has performed a covert role in the entrenchment of an economic system designed to extract wealth, liberty and life from the people who live within it.

In this new, materialist understanding of mass incarceration, prison abolitionist Emmy R¿kete theorises how we got here. As capitalism floundered in the 1980s, it increased its economic exploitation, which in turn made it harder for workers to live well and continue to be productive members of society. The imprisonment of many of these people that swiftly followed was a calculated, yet dysfunctional response by the very system that created the problem.

Empire of Punishment offers a deft and powerful new application of decolonial theory, prison abolitionist theory, and social reproduction theory. At its heart, this is a book about strategy and resistance, showing that opposition to mass incarceration is a necessity for anti-capitalist struggle.

Mass Incarceration and Social Reproduction

Empire of Punishment

This book offers the first comprehensive sociological analysis of a Pan-Indian Fandom with a transnational footprint.It postulates a sociological definition of 'Fan' and 'Fandom', something lacking in existing literature to date. It also foregrounds a new theory and definition of 'Persona', in addition to substantiating fresh concepts like 'Access Taboo', 'Neutral Reciprocity', 'Diglossic Fan Sociality', 'Numerocracy' and 'Post-Banks'. These concepts and definitions serve to anchor and rejuvenate the Sociology of Fan Cultures, a nascent yet timely field of enquiry. The book revitalizes the Structuralist Tradition in Indian Sociology while also illuminating Fandom through a wealth of new perspectives derived from German Idealism, Symbolic Interactionism, Anthropology of Art and Film Semiotics.This book is an invaluable resource for students and scholars in Sociology, Social Anthropology, Political Sociology, Media Studies, Digital Humanities, Communication Studies, Culture Studies, Film Studies, Performance Studies, Gender Studies, Arts and Aesthetics, and South Asian Studies, giving fresh insights into the evolving dynamics of Fan Cultures in the Digital Age.

Cinema and Fan Culture in the Digital Age

The Elementary Structure of Fandom

Strategies and Digital Innovations

Health Communication in India

This book is a critical examination of the legal and regulatory frameworks that govern modern sport, questioning whether the ideals of fairness and a 'level playing field' extend beyond the pitch into the boardrooms where decisions are made.
Focusing on the self-regulation model prevalent in the UK and its global influence, Jonathan G. Merritt explores the intersection of sport and law through detailed analysis of statutes, case law, and legal principles. The book interrogates whether contemporary sports governance serves the interests of its primary stakeholders-players, athletes, and spectators-or those of a powerful ruling elite. By drawing on themes from politics, sociology, and religion, it exposes the deeper power dynamics at play and challenges the assumption that law in sport consistently upholds justice and equality. This is an essential resource for scholars of sports law, governance, and socio-legal studies.

Nothing to Do with Fair Play

A Socio-Legal Critique of Sports Regulation

As media landscapes shift, new questions arise over what constitutes a 'narrative text', from graphic novels to twitter accounts, web series and computer games. Siobhan O'Flynn provides a new theoretical framework in which to discuss and analyse this continually evolving area.

As media landscapes shift, new questions arise over what constitutes a ‘narrative text’, from graphic novels to twitter accounts, web series and computer games. Siobhan O’Flynn provides a new theoretical framework in which to discuss and analyse this continually evolving area.

Theory, Design, Practice

Mapping Digital Narrativity

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

Traditionally, the presence of pornography in American society has been mediated by two primary factors: legal restrictions and the relatively high cost of the product. The degree of legal restrictions on adult material has varied from era to era and community to community, but the porn premium has remained relatively constant. Given this, these should be heady days for adult business owners. Thanks to the Internet, distribution costs are virtually nil and even the most hardcore content is easily accessible in the smallest coastal hamlet and most rural farmhouse in America. Adult industry balance sheets should be bulging with profit. But in reality, far from it. The World Wide Web has completely eradicated both the legal restrictions and premium cost that used to govern adult industry economics. To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge thousands of eager subscribers premium prices. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes with a detailed analysis of the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button.Accessible to the general reader, this book will appeal to those who want to know more about the adult entertainment industry in America and will prove useful reading for students and researchers involved with a wide variety of academic disciplines including business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide highlights the critical role of the marketeer in a fast-changing industry and explains the strategies and techniques at their disposal. Whilst maintaining its core structure and approach, this seventh edition has been significantly updated to offer a more concise and practice-focused text which includes checklists, short international case studies, and questions for further thinking in every chapter. Other notable updates include:¿ Additional coverage of data, analytics, and digital/social media, including tracking and measuring success, data privacy, and establishing and monetizing online communities.¿ Discussion of brands in publishing, including niche brands and how to develop them.¿ Coverage of independent publishing and the implications for those involved.¿ Consideration of environmental and sustainability issues and the part played by publishing.¿ Emphasis on collaborator relationships, including preparing authors for participation, brand and charitable partnerships, and working with other departments.¿ Summary of principles of experiential marketing and engaging audiences through direct participation.The techniques and tactics covered make this an invaluable book for industry professionals and students of Publishing Studies alike.This book is supported by e-resources which feature additional case studies, interviews with key players in publishing and the book trade, tips on getting a job and funding applications, and examples of design proposals.

How to Market Books

Reporting, Essays, and Criticism

The Snakes That Ate Florida

In a world where artificial intelligence threatens to outpace human creativity, this compelling guide offers practical advice on reclaiming creative voice. James Lough empowers readers to access deeper, more original currents of thought and feeling than AI can reach.Lough begins by offering expert guidance on developing an emergent writing practice. Readers will learn to spark inspiration, write from authentic feeling, and distinguish voice from style. Each chapter features practical exercises which encourage readers to rediscover their unique voice, unearth personal stories, and tap into wells of creativity that no machine can replicate. Lough teaches the skills to deliver ideas and insights to readers, use structure to enhance flow, and create fully-developed characters. He explains the benefits of the SAVE sequence (specific, active, variety, emphasis), as well as demystifying the publishing process.Reclaiming Creative Voice in the Age of AI is an accessible and practical guide for students and teachers, as well as an invaluable guide for self-study.

Reclaiming Creative Voice in the Age of AI

Emergent Writing

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.&nbsp;Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt.Der InhaltTypen und Größenklassen von InfluencernWerblicher Einsatz und Wirkung von InfluencernProminente Influencer und Social-Media-StarsAuswahl von Influencern, Kanälen und Content-FormatenCorporate Influencer und Virtuelle InfluencerManagement und Monitoring von Influencer-KampagnenRechtliche Rahmenbedingungen für das Influencer MarketingDie ZielgruppenMarketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und&nbsp; Influencer-Agenturen;&nbsp;Studierende der Fachbereiche Marketing, Social Media und Influencer MarketingDer AutorProf. Dr. Karsten Kilian&nbsp;betreibt mit Markenlexikon.com das größte Markenportal im deutschsprachigen Raum und leitet an der Hochschule Würzburg-Schweinfurt den Masterstudiengang Marken- und Medienmanagement. Er gilt als einer der führenden Markenstrategen im deutschsprachigen Raum und berät mittelständische Unternehmen in Markenfragen.

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.&nbsp;Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt. Der Inhalt <ul><li>Typen und Größenklassen von Influencern</li><li>Werblicher Einsatz und Wirkung von Influencern</li><li>Prominente Influencer und Social-Media-Stars</li><li>Auswahl von Influencern, Kanälen und Content-Formaten</li><li>Corporate Influencer und Virtuelle Influencer</li><li>Management und Monitoring von Influencer-Kampagnen</li><li>Rechtliche Rahmenbedingungen für das Influencer Marketing</li></ul>Die Zielgruppen Marketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und&nbsp; Influencer-Agenturen;&nbsp;Studierende der Fachbereiche Marketing, Social Media und Influencer Marketing

Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll für Ihre Marke werben lassen können

Quick Guide Influencer-Marketing-Management

Digital Inequality

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