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Hanlon A: Digital Business

Digital Business

Ai, Strategy, Management & Transformation

This edited book addresses the paradox of sustainability amidst the complexities of economics, enterprises, environment, and society. It delves into the economic, social, and environmental dimensions, examining not only the interconnections and alignments, but also the conflicts across various levels of sustainable development.&nbsp;With the United Nations’ Sustainable Development Goals (SDGs) as a backdrop, the book addresses the trending topic of sustainability among economists, scholars, practitioners, environmentalists, policymakers, and the general public. Despite the SDGs’ projected realization by the 2090s, significant "why not" challenges remain. Current research, policies, and practices are often fragmented, relying on specialized or professional works.The contents of this book transcend geographical, sectorial, and professional boundaries to examine the intersections and paradoxes among the three dimensions of sustainability, provoking further debates and generating societal impacts. The book is divided into four parts: the first three present original research from various disciplines addressing specific concerns of each sustainability dimension. The fourth part includes perspectives of practitioners such as founders of social enterprises and non-profits, alongside editorial analysis of the complexities and paradoxes of sustainability for theoretical, practical, and policy recommendations.Adopting a holistic approach, this book offers actionable insights and strategies to address sustainability challenges, fostering ecosystem resilience and long-term global development.

This edited book examines the paradox of sustainability across the intertwined realms of economics, enterprises, environment, and society. It delves into the economic, social, and environmental dimensions of sustainable development, analyzing their interconnections, alignments, and persistent conflicts across multiple levels.&nbsp;Against the backdrop of the United Nations’ Sustainable Development Goals (SDGs), the book engages with one of the most pressing global debates of our time. Although the SDGs are projected to be fully realized only by the 2090s, significant "why not" challenges remain. Current research, policies, and practices often&nbsp;operate in silos, relying on specialized or profession-specific approaches that overlook systemic tensions.Transcending geographical, sectorial, and disciplinary boundaries, this book brings together diverse perspectives to illustrate the intersections and paradoxes among the three dimensions of sustainability. It&nbsp;provokes deeper debate and aims to generate meaningful societal impact. The book is organized into four parts: the first three present original research addressing the specific concerns of each sustainability dimension,&nbsp;while the fourth offers business cases, management perspectives, and a concluding editorial synthesis. This final chapter highlights the complexities and paradoxes of sustainability and proposes&nbsp;sustainable innovation as a pathway toward triple alignment across economic, social, and environmental goals.Adopting a holistic and integrative approach, the book provides actionable insights and strategies for addressing sustainability challenges, strengthening ecosystem resilience, and advancing long-term global development.

Economic, Social, and Environmental Dimensions and Paradoxes

Sustainable Development

This book introduces a modern, evidence‑based way of understanding technology projects, explains why traditional management techniques need to evolve in &nbsp;complex digital environments, and shows how adaptive leadership enables teams to navigate uncertainty.Technology projects are no longer defined by stable requirements, predictable technologies, or linear execution. Yet many organisations continue to manage them as if they were. The result is persistent failure, frustration, and wasted investment.Project management in the digital age offers a fundamentally different perspective. Grounded in empirical evidence and real-world experience, this book reframes technology projects as sociotechnical systems, complex, adaptive environments where outcomes emerge from the interaction of people, technology, and organisational context.Moving beyond traditional planning and control, the book positions adaptive leadership as the central capability required for success. Readers are introduced to practical frameworks for navigating complexity, making decisions under uncertainty, and selecting delivery approaches that fit real conditions rather than ideological preferences. Drawing on concepts such as complexity science, the Cynefin framework, agile and DevOps practices, and organisational learning, the book provides both intellectual clarity and practical guidance.Written for professionals, students, and researchers alike, Technology Project Management equips readers to move beyond methodology debates and develop the judgment, sense making ability, and leadership capability that contemporary technology projects demand.

This book introduces a modern, evidence‑based way of understanding technology projects, explains why traditional management techniques need to evolve in&nbsp; complex digital environments, and shows how adaptive leadership enables teams to navigate uncertainty.Technology projects are no longer defined by stable requirements, predictable technologies, or linear execution. Yet many organisations continue to manage them as if they were. The result is persistent failure, frustration, and wasted investment.Project management in the digital age offers a fundamentally different perspective. Grounded in empirical evidence and real-world experience, this book reframes technology projects as sociotechnical systems, complex, adaptive environments where outcomes emerge from the interaction of people, technology, and organisational context.Moving beyond traditional planning and control, the book positions adaptive leadership as the central capability required for success. Readers are introduced to practical frameworks for navigating complexity, making decisions under uncertainty, and selecting delivery approaches that fit real conditions rather than ideological preferences. Drawing on concepts such as complexity science, the Cynefin framework, agile and DevOps practices, and organisational learning, the book provides both intellectual clarity and practical guidance.Written for professionals, students, and researchers alike, Technology Project Management equips readers to move beyond methodology debates and develop the judgment, sense making ability, and leadership capability that contemporary technology projects demand.

Software, Systems, and Socio-Technical Complexity

Project Management in the Digital Age

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

Traditionally, the presence of pornography in American society has been mediated by two primary factors: legal restrictions and the relatively high cost of the product. The degree of legal restrictions on adult material has varied from era to era and community to community, but the porn premium has remained relatively constant. Given this, these should be heady days for adult business owners. Thanks to the Internet, distribution costs are virtually nil and even the most hardcore content is easily accessible in the smallest coastal hamlet and most rural farmhouse in America. Adult industry balance sheets should be bulging with profit. But in reality, far from it. The World Wide Web has completely eradicated both the legal restrictions and premium cost that used to govern adult industry economics. To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge thousands of eager subscribers premium prices. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes with a detailed analysis of the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button.Accessible to the general reader, this book will appeal to those who want to know more about the adult entertainment industry in America and will prove useful reading for students and researchers involved with a wide variety of academic disciplines including business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Routledge Research in Strategic Management

Contemporary organizations operate in environments defined by systemic openness and deep interdependence across economic, technological, institutional and socio-political systems. This book introduces the concept of strategic exposure to explain how firms navigate these interconnected fields, where competitive advantage depends not on defending isolated positions, but on governing exposure and adapting to continuous change. This book offers three integrative frameworks: the Strategic Field Framework, the Strategy Parachute, and the Renewal Loop. It provides tools for diagnosing exposure, coordinating across boundaries, and renewing advantage. Grounded in executive interviews, case studies, and pedagogical experiments, it combines conceptual synthesis with real-world insights to explore how organizations manage interdependence, legitimacy pressures, and competitive erosion. Aimed at researchers, scholars and postgraduate students in strategic management, international business, and organization studies, it also offers valuable insights for reflective practitioners and policymakers working in globally interconnected industries. By reframing strategy for open systems, the book provides a fresh perspective on how organizations can thrive in an era of uncertainty and interdependence.

Competitive Advantage, Governance and Systemic Openness

Strategic Exposure

This important new book explores how AI drives sustainable digital transformation, offering expert insights on strategy, innovation, governance, and value creation. With its integrated and sustainability-centered framework, the book creates a holistic perspective rarely addressed in existing AI and digital transformation literature. The focus is on how intelligent technologies are driving fundamental changes in the way organizations operate, compete, and create value. Its 13 chapters, from leading academics and industry specialists, offer a comprehensive and timely perspective on the sustainable impact of artificial intelligence on digital transformation. The information provided here goes beyond technological hype to explain how AI is reshaping responsible strategies, innovation processes, organizational structures, and managerial decision making. Through a combination of conceptual insights and applied perspectives, the chapters highlight practical approaches to implementing AI while addressing critical challenges such as governance, ethics, and workforce transformation. Readers gain a deeper understanding of how organizations can harness intelligent technologies to improve performance, build competitive advantage, and support sustainable growth. Designed for researchers, graduate students, executives, and policy professionals, this book serves both as a strategic resource and a scholarly reference. By bridging theory and practice, the text provides essential insights for those seeking to navigate complexity and lead effectively in an era of rapid technological change.

Artificial Intelligence-Driven Digital Transformation

Our online lives contribute more carbon emissions than the aviation industry. As business owners and marketers, we rely on online marketing to grow our business, reach our audience and sell our products. But it comes with a cost. Feeding the content machine often means creating even more content for fewer returns. In this book, Fiona Brennan take you through lessons learned from creating content with companies ranging from large multinational companies to solopreneurs, and the sustainable approach that is good for people, planet and profits.There are four core elements to creating sustainable content - Purpose, Impact, Momentum and Profit. This book provides real-life examples and exercises to apply in your business, no matter if you're a single-person marketing team or part of a larger content operation.

A Guide to Sustainable Marketing

P.I.M.P Your Content

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.&nbsp; Customer Intelligence: Know Your Buyer to Transform Your Marketing&nbsp;by Eli Schwartz tackles the common pitfalls businesses face&nbsp;when&nbsp;they make&nbsp;incorrect assumptions about their customers.&nbsp;Relying on his experience working with&nbsp;companies like Google and Tinder, Schwartz guides&nbsp;you&nbsp;through understanding and&nbsp;leveraging&nbsp;AI to strengthen&nbsp;your&nbsp;marketing strategies and truly resonate with&nbsp;your&nbsp;customer base.&nbsp; The book provides a robust framework for&nbsp;identifying&nbsp;and understanding customer needs, helping&nbsp;you&nbsp;avoid costly marketing mistakes. Through real-world examples, Eli Schwartz&nbsp;demonstrates&nbsp;how AI can transform your strategies, ensuring not only attraction but retention of a loyal customer base.&nbsp; Inside the book:&nbsp; <ul> <li>Discover the pivotal role of customer insights in marketing success&nbsp;</li> </ul> <ul> <li>Learn to&nbsp;leverage&nbsp;AI for authentic customer connection&nbsp;</li> </ul> <ul> <li>Avoid the cost of marketing missteps with proven strategies&nbsp;</li> </ul> Whether you are a seasoned marketing professional or a business looking to enhance its customer engagement,&nbsp;Customer Intelligence is designed for those who wish to harness the power of AI for effective marketing and loyalty building. This book will equip you with the tools needed to make informed decisions that align with your customers' real desires and motivations.&nbsp;

Know Your Buyer to Transform Your Marketing

Customer Intelligence

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

Banking, Money and International Finance

Human-Centred Intelligent Finance

AI, Fintech, and the Future of Global Financial Systems

Palgrave Studies in Impact Finance

Palgrave Studies in Green Finance

Policies, Regulations, and Greenwashing

Contemporary Issues in Green Finance

Progress in IS

This book examines how digital platforms are reshaping work, media ecosystems, and data-driven strategies. As a continuation from Platform Business Models and Strategies Vol 1, this book explores the changing nature of labor and leadership in platform businesses, the evolution of social media and news models, and the challenges of trust, reputation, and big data analytics. With insights into policy, privacy, network neutrality, this book offers a comprehensive examination of the forces driving innovation and regulation in a platform economy. This book is essential reading for scholars, researchers, practitioners, students, and industry leaders navigating the digital future.

This book examines how digital platforms are reshaping work, media ecosystems, and data-driven strategies. As a continuation from Platform Business Models and Strategies Vol 1, this book explores the changing nature of labor and leadership in platform businesses, the evolution of social media and news models, and the challenges of trust, reputation, and big data analytics. With insights into policy, privacy, network neutrality, this book offers a comprehensive examination of the forces driving innovation and regulation in a platform economy. This book is essential reading for scholars, researchers, practitioners, students, and industry leaders navigating the digital future.

Co-Creation of Business Value in the Sharing Economy

Platform Business Models and Strategies, Vol 2

Digital Business

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