Die Unternehmensreputation als Rechtsproblem

'Corporate Reputation as a Legal Problem. Fundamentals, Dogmatics and the Application of the Law of Reputation - Including a Contribution to Defining Corporate Personality': This interdisciplinary, legal-dogmatic study examines corporate reputation and corporate identity as constitutive concepts of corporate personality and shows how they are protected against unlawful interference under German civil and constitutional law. The study also addresses practical aspects such as measuring reputation, assessing and accounting the value of reputation and claiming damages for reputational harm and loss of goodwill.