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La fabrique de l’excellence. Histoire de Rolex

Donzé P: Die Exzellenzfabrik - Wie Rolex
zur Weltmarke wurde

Die Exzellenzfabrik - Wie Rolex zur Weltmarke wurde

Translating Strategy into Effective Stories

Sustainability Storytelling

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

Persil, Ata, Pril, Somat, Pritt - many brands that belong to the Henkel corporate cosmos have been an integral part of everyday life for decades. However, few people are aware of the complex and varied history behind the Henkel name. Joachim Scholtyseck traces the path of this company since 1876 for the first time on a comprehensive historical basis and shows how Henkel transformed itself from a detergent manufacturer into a global corporation that is now a world leader, particularly in the adhesives sector. 
 Henkel is a child of of the last third of the 19th century and benefited from the economic rise of the young German nation state. The rising standard of living of the population increased the demand for everyday consumer goods, which the company was able to meet with its rapidly growing detergent business. Founded by Fritz Henkel in Aachen in 1876, the company expanded rapidly and moved its headquarters to Düsseldorf in 1878, where it is still based today. In 1907, the revolutionary detergent Persil, which was advertised in an innovative way and represented a quantum leap for the company. To this day, it is probably the best-known brand with which Henkel is widely associated. But even at the beginning of the of the 20th century the company had already much more to offer. Joachim Scholtyseck examines the success factors that turned the Aachen-based start-up into a flourishing company, examines Henkels role in the Third Reich and and shows how the detergent producer became a global company.

Persil, Ata, Pril, Somat, Pritt - many brands that belong to the Henkel corporate cosmos have been an integral part of everyday life for decades. However, few people are aware of the complex and varied history behind the Henkel name. Joachim Scholtyseck traces the path of this company since 1876 for the first time on a comprehensive historical basis and shows how Henkel transformed itself from a detergent manufacturer into a global corporation that is now a world leader, particularly in the adhesives sector. Henkel is a child of of the last third of the 19th century and benefited from the economic rise of the young German nation state. The rising standard of living of the population increased the demand for everyday consumer goods, which the company was able to meet with its rapidly growing detergent business. Founded by Fritz Henkel in Aachen in 1876, the company expanded rapidly and moved its headquarters to Düsseldorf in 1878, where it is still based today. In 1907, the revolutionary detergent Persil, which was advertised in an innovative way and represented a quantum leap for the company. To this day, it is probably the best-known brand with which Henkel is widely associated. But even at the beginning of the of the 20th century the company had already much more to offer. Joachim Scholtyseck examines the success factors that turned the Aachen-based start-up into a flourishing company, examines Henkels role in the Third Reich and and shows how the detergent producer became a global company.

From a detergent manufacturer to a global company

Henkel

Strategien der Finanzierung, des Wachstums und der Vermögensentwicklung

Gewinnverwendung und Vermögen

Theorie, Empirie und Praxis

Multisensorische Kunsterlebnisse

The New Art and Science of Compelling Corporate Communication

Corporate Storytelling for Branding

Insights into the Industry and its Players

Handbook of Board Games

Dieser Praxisleitfaden hilft Unternehmern, Führungskräften und Projektverantwortlichen, strategische und Change-Entscheidungen klar und zügig umzusetzen.&nbsp;Basierend auf Interviews,&nbsp;Workshops und Trainings sowie anhand umfassender Testfragen stellen die Autoren ein eigenes Diagnose-Tool zur Verfügung, das die Ursachen für Effizienzverluste aufgrund mangelnder Konsequenz methodisch identifiziert und behebt. Klarheit, Konfrontation und Ressourcenschöpfung bei Führungskräften und Mitarbeitern beseitigen die Konsequenzdefizite und leiten eine nachhaltige Effizienzsteigerung im Unternehmen ein. Der InhaltFormen des KonsequenzmanagementsCRM und Ressourcenschöpfung der MitarbeiterExcellence Initiative mit Auswertung des CRM-PortfoliosKonsequenzmanagement als Gesamtkonzept5-Stufen-MDK-Modell der inconHRFolgen von InsequenzLösungen und PraxisbeispieleEmpfehlungen, Praxistipps, Checklisten. Die AutorenWolfhart Haack ist Rechtsanwalt mit Schwerpunkt Arbeitsrecht/Betriebsverfassungsrecht und besitzt langjährige Erfahrung in leitenden Funktionen im Bereich HR (Bankwesen, Sparkasse, Zentralinstitut Volks- und&nbsp;Raiffeisenbanken, Wirtschaftskanzleien). Arvid Rapp ist Diplom-Psychologe mit&nbsp;Schwerpunkt Arbeits- und Organisationspsychologie ergänzt um fundierte&nbsp;betriebswirtschaftliche Kenntnisse. Er besitzt langjährige Erfahrung in der Konzeption, Planung&nbsp;und Umsetzung von Strategie- und Geschäftsprozessen, Entwicklung von&nbsp;Führungsstrukturen und -kompetenzen, Personalentwicklung sowie im&nbsp;Projektmanagement. Ihre Hauptarbeitsgebiete sind die Konzeption und Begleitung von Strategie- und Geschäftsprozessen,&nbsp;Konzeption,&nbsp;Steuerung und Begleitung von Change-Management-Prozessen und Coaching von&nbsp;Führungskräften im Rahmen dieser Prozesse.

Dieser Praxisleitfaden hilft Unternehmern, Führungskräften und Projektverantwortlichen, strategische und Change-Entscheidungen klar und zügig umzusetzen. Basierend auf Interviews,&nbsp;Workshops und Trainings sowie anhand umfassender Testfragen stellen die Autoren ein eigenes Diagnose-Tool zur Verfügung, das die Ursachen für Effizienzverluste aufgrund mangelnder Konsequenz methodisch identifiziert und behebt. Klarheit, Konfrontation und Ressourcenschöpfung bei Führungskräften und Mitarbeitern beseitigen die Konsequenzdefizite und leiten eine nachhaltige Effizienzsteigerung im Unternehmen ein.

Praktischer Effizienzleitfaden mit Diagnose-Tool

Konsequenz statt Kompromiss (AT)

¿Das Berufsfeld Journalismus ist in unserer gegenwärtigen Informations- und Mediengesellschaft nicht nur sehr beliebt, sondern auch von erheblicher gesellschaftlicher Relevanz. Daher beschäftigt sich die Journalismusforschung als Subdiszipin der Kommunikations- und
Medienwissenschaft speziell mit dem Journalismus als Teil von Gesellschaft. Sie versucht, auf der Basis sozialwissenschaftlicher Theorien und mit Hilfe
empirisch-analytischer Methoden die soziale Wirklichkeit des Journalismus zu beobachten und zu beschreiben. Das vorliegende Lehrbuch gibt einen einführenden Überblick über die wichtigsten Gegenstände und aktuellen Entwicklungen der Journalismusforschung. Hierbei werden grundlegende Begriffe definiert, eingeordnet und erläutert. Zudem wird neben praktischen Anwendungsaufgaben sowohl auf Grundlagenwerke als auch auf den aktuellen Forschungsstand in den jeweiligen Feldern der Journalismusforschung verwiesen.¿

Das Berufsfeld Journalismus ist in unserer gegenwärtigen Informations- und Mediengesellschaft nicht nur sehr beliebt, sondern auch von erheblicher gesellschaftlicher Relevanz. Daher beschäftigt sich die Journalismusforschung als Subdiszipin der Kommunikations- und
Medienwissenschaft speziell mit dem Journalismus als Teil von Gesellschaft. Sie versucht, auf der Basis sozialwissenschaftlicher Theorien und mit Hilfe
empirisch-analytischer Methoden die soziale Wirklichkeit des Journalismus zu beobachten und zu beschreiben. Das vorliegende Lehrbuch gibt einen einführenden Überblick über die wichtigsten Gegenstände und aktuellen Entwicklungen der Journalismusforschung. Hierbei werden grundlegende Begriffe definiert, eingeordnet und erläutert. Zudem wird neben praktischen Anwendungsaufgaben sowohl auf Grundlagenwerke als auch auf den aktuellen Forschungsstand in den jeweiligen Feldern der Journalismusforschung verwiesen.

Einführung in die Journalismusforschung

This book draws lessons from a pivotal moment in the Israeli-Palestinian conflict, a time marked by both conflict and uncertainty. It explores how economic ideas—particularly bilateral trade—contributed to the unprecedented breakthrough of the 1993 Oslo I Accord. A special focus is given to the establishment of the economic relations between the conflicting sides as manifested in the 1994 Paris Protocol, the legal economic framework of the Oslo Accords. While the economic empowerment of Palestine within the Oslo Accord showed initial promise, in the decades to follow, increasing economic (inter)dependence coincided with rising tensions.&nbsp;The book examines how the ‘Economic Peace for the Middle East’ has since been shaping the peace process in the region, from the 1993 Oslo process to the 2020 Abraham Accords and the ongoing negotiations amid the Israel-Hamas 2023 war. Through a multidisciplinary approach, it explores the intersection of economic policy and diplomacy, offering insights into both the lessons of Oslo and the derangement of the peace process for practitioners, researchers, and students engaged with international relations, political economy, peace and conflict and Middle East affairs.&nbsp;Libby Lahar is a visiting scholar at the International Institute of Social Studies, The Hague, Erasmus University Rotterdam. Her PhD research employed a multimethod approach to examine the political-development nexus in Israeli-Palestinian peace processes. She has also worked at the UN, with the EU, and in a leading regional peacebuilding NGO.&nbsp;

This book draws lessons from a pivotal moment in the Israeli-Palestinian conflict, a time marked by both conflict and uncertainty. It explores how economic ideas, particularly bilateral trade contributed to the unprecedented breakthrough of the 1993 Oslo I Accord. A Special focus is given to the establishment of the economic relations between the conflicting sides as manifested in the 1994 Paris Protocol, the legal economic framework of the Oslo Accords. While the economic empowerment of Palestine within the Oslo Accord showed initial promise, in the decades to follow, increasing economic (inter)dependence coincided with rising tensions.&nbsp;The book examines how the ‘Economic Peace for the Middle East’ has since been shaping the peace process in the region, from the 1993 Oslo process to the 2020 Abraham Accords and the ongoing negotiations amid the Israel-Hamas 2023 war. Through a multidisciplinary approach, it explores the intersection of economic policy and diplomacy, offering insights into both the lessons of Oslo and the derangement of the peace process for practitioners, researchers, and students engaged with international relations, political economy, peace and conflict and Middle East affairs.&nbsp;

Paris Protocol to the Oslo Accords

The Economic Diplomacy of Peace in the Middle East

The compliance function is vital to any financial services firm, protecting it from potentially severe legal, financial, and reputational risk. However, the regulatory environment is complex, and the correct course of action is not always clear. Human factors and ethical dilemmas further complicate matters, meaning that in practice, beyond ticking the boxes of basic regulatory compliance, officers must exercise discretion and judgement, taking a risk-based approach when making compliance decisions in more advanced areas.

Advanced Strategies for Financial Services Compliance outlines the more advanced issues compliance officers are likely to face, including conflicts of interest, Chinese walls and above the wall conditions, conduct risk, market manipulation, bribery and corruption, and advanced anti-money laundering. The book then goes on to offer guidance on techniques and approaches for managing the compliance function and its relationships with internal and external stakeholders, including inherent quality of controls, handling relations with regulators, dealing with difficult people, reporting, and training. Throughout the book, points are illustrated with case studies from the author's extensive experience.

The compliance function is vital to any financial services firm, protecting it from potentially severe legal, financial, and reputational risk. However, the regulatory environment is complex, and the correct course of action is not always clear. Human factors and ethical dilemmas further complicate matters, meaning that in practice, beyond ticking the boxes of basic regulatory compliance, officers must exercise discretion and judgement, taking a risk-based approach when making compliance decisions in more advanced areas.

Advanced Strategies for Financial Services Compliance outlines the more advanced issues compliance officers are likely to face, including conflicts of interest, Chinese walls and above the wall conditions, conduct risk, market manipulation, bribery and corruption, and advanced anti-money laundering. The book then goes on to offer guidance on techniques and approaches for managing the compliance function and its relationships with internal and external stakeholders, including inherent quality of controls, handling relations with regulators, dealing with difficult people, reporting, and training. Throughout the book, points are illustrated with case studies from the author's extensive experience.

Advanced Strategies for Financial Services Compliance

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 25 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world.It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level.&nbsp;

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 25 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world.It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level.What You Will Learn<ul><li>How CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functions</li><li>How CCOs adapt to changes and find a way to manage crisis situations calmly and confidently</li><li>How CCOs rely on data to inform decisions and demonstrate success</li></ul>Who This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function

Trusted Advisors that Build, Influence, and Protect Organizational Reputations

Chief Communications Officers at Work

Die Exzellenzfabrik - Wie Rolex zur Weltmarke wurde

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