<div class="raw-html-embed"><a href="https://staempflirecht.ch/studium">JUS-Studium? Das Fachwissen von Expertinnen und Experten des Schweizer Rechts – griffbereit!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

La fabrique de l’excellence. Histoire de Rolex

Donzé P: Die Exzellenzfabrik - Wie Rolex
zur Weltmarke wurde

Die Exzellenzfabrik - Wie Rolex zur Weltmarke wurde

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.Aus dem Inhalt 
 • &nbsp; &nbsp;
 Grundlagen und Konzepte:
 Konzeptionelle und theoretische Grundlagen für das Relationship Marketing und eine Beziehungsführerschaft für Unternehmen.
 
 • &nbsp; &nbsp;
 Analyse und Strategie: 
 Methoden zur Analyse von Kundenbeziehungen sowie zur Entwicklung wirksamer Akquisitions-, Bindungs- und Rückgewinnungsstrategien.
 
 • &nbsp; &nbsp;
 Operative Umsetzung:
 Zentrale Instrumente zur aktiven Gestaltung von Kundenbeziehungen – von Customer Experience bis Kundenwertmanagement.
 
 • &nbsp; &nbsp;
 Implementierung und Kontrolle: 
 Schaffung von beziehungsorientierten Strukturen, Systemen und Kultur sowie Methoden der Wirkungskontrolle.
 
 • &nbsp; &nbsp;
 Branchen und Perspektiven:
 Spezifische Ausprägungen des Relationship Marketing in verschiedenen Branchen sowie ein Ausblick auf zukünftige Entwicklungen.
 
 Die Autoren
 Professor Dr. Dr. h.c. mult. Manfred Bruhn
 ist Professor der Betriebswirtschaftslehre an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
 Dr. Maxim Saleschus
 ist Postdoktorand und Dozent am Lehrstuhl für Dienstleistungsmanagement am Institut für Marketing &amp; Management der Universität Hohenheim sowie Dozent an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel.

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.
 
 Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.
 Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.

Das Management von Kundenbeziehungen

Relationship Marketing

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.
 Sebastián Álvarez
 is Professor at Universidad Adolfo Ibáñez in Chile and Associate Researcher at the Graduate Institute in Geneva, Switzerland. His work explores the history of finance and banking in Latin America, with particular attention to how capital markets shape economic policy and international relations. He is the author of 
 Mexican Banks and Foreign Finance
 (Palgrave Macmillan, 2019).
 Ezequiel Spector
 is Research Professor and Director of the Master of Arts program in Philosophy, Politics, and Economics at Adolfo Ibáñez University in Chile. He is the author of 
 Freedom as Social Cooperation
 &nbsp;(Palgrave Macmillan, 2026).

Argentine Freedom
 is the first account of the most disruptive figure in Argentine history since the nation’s return to democracy. In just a few years, Javier Milei rose from television economist and social media provocateur to president of a country long defined by crisis, state intervention, and political polarization. His ascent has sparked fierce debate at home and abroad: Is Milei a threat to democracy, a neo-conservative, or the herald of a much larger revival of the classical liberal tradition?
 
 The book provides a balanced examination of Milei’s rise to power. Rather than judging his policies, economic historian Sebastián Álvarez and political philosopher Ezequiel Spector ask a deeper set of questions: Where do Milei’s ideas come from? How do they relate to Argentina’s liberal tradition and its history of populism, socialism, and authoritarianism? And what does his presidency reveal about the tensions between liberty, equality, and democracy in the twenty-first century?&nbsp;
 
 Blending economic history, political philosophy, and contemporary analysis,&nbsp;
 Argentine Freedom
 traces Argentina’s long ideological arc from the liberal foundations of the 1853 Constitution, through Peronism, military rule, neoliberal reform, and the interventionist turn after the 2001 collapse, to the two liberal “waves” that culminated in Milei’s election. Along the way, it unpacks the meanings of liberalism and libertarianism, contrasts them with their main rivals, and situates Milei within both national history and a broader global surge of anti-establishment leaders.
 
 The resulting book offers a new way to understand Javier Milei as a political actor—and Argentina as a country once again at a crossroads.

Javier Milei and the Libertarian Wave

Argentine Freedom

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

Dreihundert deutsche Männer, schrieb Walther Rathenau zu Beginn des 20. Jahrhunderts, bestimmten die wirtschaftlichen Geschicke des Kontinents: gemeint war ein enges Geflecht aus Bankiers, Industriekapitänen und Lobbyisten, das sich mit dem Aufstieg von Firmen wie der Allianz, Krupp oder Siemens herausgebildet hatte. Man kannte einander, sprach miteinander – und sprach sich ab. Bis in die 1990er Jahre prägte dieses Netzwerk namens »Deutschland AG« die Politik und die Unternehmenskultur in der Bundesrepublik. Konstantin Richter montiert die Geschichten dieser Macher und Magnaten zu einer temporeichen szenischen Erzählung, einem Epos über Aufstieg und Niedergang der Deutschland AG von der Gründerzeit bis in die krisengebeutelte Gegenwart.

Aufstieg und Fall der Deutschland AG

Dreihundert Männer

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

The platform-backed blueprint for building the next generation of market-leading brands.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

This textbook provides a comprehensive and practice-oriented introduction to the fundamental principles of marketing. It is designed to be clearly structured and easy to understand, making it ideal for both beginners and those looking to deepen their knowledge. A particular emphasis is placed on classic consumer goods marketing, illustrating key concepts through practical examples. The book starts by introducing the core ideas and functions of marketing before moving on to essential analytical tools. It delves into marketing analysis, covering in-depth assessments of the external environment, market conditions, and internal company factors, all of which serve as the foundation for effective marketing planning. Readers are guided through the entire marketing process—from defining objectives and strategies to developing the classic marketing mix. This includes detailed discussions on product design, pricing decisions, distribution channels, and communication tools. Finally, marketing controlling is addressed, ensuring that all efforts align with objectives and measurable outcomes. The book closes with the outline of a standardized marketing plan.

A Process-Oriented Perspective on Consumer Marketing

Marketing

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

The Illusion of Choice

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Die Exzellenzfabrik - Wie Rolex zur Weltmarke wurde

Weitere Titel zum Thema