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Bhattacharya S: Deviants / B

Deviants

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development &gt;This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

Global Law and Sustainable Development

Given the significant developments in Indian economic and trade policymaking over the last two decades, this book provides an authoritative and timely analysis of the transformation and current state of India's foreign economic policy. The work presents a comprehensive, informed and critical overview of negotiating issues addressed in the recent period leading up to the substantial conclusion of the Trade Facilitation Agreement. The volume also takes into account the geopolitical considerations that influenced the negotiations. Finally, the reform steps being taken by India need to be understood in light of the structural changes in the economy, fuelling domestic compulsion, and the analysis covers this undercurrent in detail. The book will be a valuable guide to academics, researchers and policy-makers working in the areas of international trade law, development economics and global politics.

This book provides an authoritative and timely analysis of the transformation and current state of India’s foreign economic policy. The work presents a comprehensive, informed and critical overview of negotiating issues addressed in the recent period leading up to the substantial conclusion of the Trade Facilitation Agreement.

Deciphering the Law, Economics and Politics

India’s Foreign Economic Policy

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

Scam World

This book is a must-read for any aspiring IP lawyer... it is a useful manual with accurate and current information, as and when you need it - The Law Society Gazette Provides up-to-date coverage and analysis of the intellectual property laws applicable to all forms of computer software, placing the law in the context of computer use, examining copyright, database rights, patents, trade marks, design rights and the law of confidence. Updates to the 8th edition include: - a new chapter on Intellectual Property and AI - a number of cases on FRAND licensing in relation to telecommunications standards technologies, including Unwired Planet v Huawei - the effects of Brexit on intellectual property regulations - developments in the EU, US and other jurisdictions Information Technology and Intellectual Property Law can either be read from cover to cover as a thorough introduction to the subjects addressed or be used as a very useful starting point for a specialist practitioner faced with a particular problem on a particular case. With this in mind, this book is an essential addition to any IT and IP practitioner's bookshelf, as well as a useful textbook for non-specialists, advanced undergraduates and taught in postgraduate IT and IP courses. This title is also available as part of Bloomsbury Professional's IP &amp; IT online service.

This book is a must-read for any aspiring IP lawyer... it is a useful manual with accurate and current information, as and when you need it - The Law Society Gazette

Provides up-to-date coverage and analysis of the intellectual property laws applicable to all forms of computer software, placing the law in the context of computer use, examining copyright, database rights, patents, trade marks, design rights and the law of confidence.

Updates to the 8th edition include:
- a new chapter on Intellectual Property and AI
- a number of cases on FRAND licensing in relation to telecommunications standards technologies, including Unwired Planet v Huawei
- the effects of Brexit on intellectual property regulations
- developments in the EU, US and other jurisdictions

This book can either be read from cover to cover as a thorough introduction to the subjects addressed or be used as a very useful starting point for a specialist practitioner faced with a particular problem on a particular case. With this in mind, this book is an essential addition to any IT and IP practitioner's bookshelf, as well as a useful textbook for non-specialists, advanced undergraduates and taught in postgraduate IT and IP courses.

Bainbridge on Information Technology and Intellectual Property Law

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Halo

"2552. Having barely escaped the final battle for Reach against the vast alien alliance known as the Covenant, the crew of the Pillar of Autumn, including Spartan John-117--the Master Chief--and his AI companion Cortana, is forced to make a desperate escape into slipspace. But their destination brings them to an ancient mystery and an even greater struggle. In this far-flung corner of the universe floats a magnificently massive, artificial ringworld. The crew's only hope of survival is to crash-land on its surface and take the battle opposing the Covenant to the ground"--Back cover.

The bestselling adaptation of the iconic video game Halo: Combat Evolved featuring the Master Chief—part of the expanded universe based on the award-winning video game series! 2552. Having barely escaped the final battle for Reach against the vast alien alliance known as the Covenant, the crew of the Pillar of Autumn, including Spartan John-117—the Master Chief—and his AI companion Cortana, is forced to make a desperate escape into slipspace. But their destination brings them to an ancient mystery and an even greater struggle. In this far-flung corner of the universe floats a magnificently massive, artificial ringworld. The crew’s only hope of survival is to crash-land on its surface and take the battle opposing the Covenant to the ground. But they soon discover that this enigmatic ringworld is much more than it seems. Built one hundred thousand years ago by a long-lost civilization known as the Forerunners, this “Halo” is worshipped by the Covenant—a sacred artifact they hope will complete their religious quest for supposed transcendence, and they will stop at nothing to control it. Engaging in fierce combat, Master Chief and Cortana will go deep into the Halo construct and uncover its dark secret and true purpose—even as a monstrous and far more vicious enemy than the Covenant emerges to threaten all sentient life on Halo and the galaxy beyond…

Halo: The Flood: Volume 2

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

The go-to resource for uncovering, understanding and overcoming accent and linguistic bias in the workplace. The way you speak can determine everything from whether you get hired or promoted, to whether people listen to you in meetings. It can affect the strength of your business relationships and reputation, but also whether people think they can trust you. We hear accents loud and clear, yet often they are quietly derailing our efforts to create inclusive work environments where every voice is heard. Linguistic discrimination is still unrecognized in the great majority of Diversity, Equity &amp; Inclusion (DEI) circles, yet it underpins every type of discrimination in the workplace from race and age to gender, neurodiversity and even sexuality. It is the hidden bias that is derailing even the best DEI efforts. Accent Matters is the go-to resource for uncovering, understanding and overcoming linguistic bias in the workplace. Through fascinating stories and examples of accent bias from all over the world, you'll find out how you've been conditioned to prefer certain accents over others, and how those preferences interfere with the way you listen to and interact with those around you. For those who have accents, but especially for those who think they don't, this book will be an eye-opening journey into a fundamental bias that affects every aspect of our lives, both professionally and personally.

Include every voice by challenging accent bias at work

Accent Matters

A dazzling exploration of the phenomenon of prediction betting markets that asks: what happens when democracy becomes another commodity? For many, Donald Trump's decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race on a razor's edge. But, for those with eyes on prediction betting markets, a very different story was being told. In recent years, prediction markets have swept the world, fundamentally changing the nature of the gambling market, and making their youthful pioneers billionaires. Posed as binary 'Yes/No' questions about future events, prediction bets allow any difference of opinion - whether on politics, wars, assassinations or popular culture - to be financialised. But are these markets really a new phenomenon? What does it mean when markets get closer to the truth than the institutions we built to protect us? And what happens when those tasked with safeguarding democracy possess financial stakes in its volatility? From Renaissance Rome, where merchants wagered on papal conclaves, through London coffee house gossip during the Napoleonic Wars, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime which no one designed and no one voted for. Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world when everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Offers with AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks MBA, Sue Holt PhD and Mark Davies MBA MSc, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: Diagnose root-cause customer needs Build cross-functional offer processes Quantify value in customer language Apply AI across ODI stages Shift toward value-based growth Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Offers with AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

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