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Finest Book Publishers

Ahmed A: DEFENSIBLE AI

DEFENSIBLE AI

HOW TO SURVIVE THE ERA OF LIQUID EVIDENCE

Understand and learn to respond to the global and local crises shaping the tourism industry. Crisis Management in Tourism by Kyriaki Glyptou is a comprehensive textbook designed for upper-level undergraduate and postgraduate students studying tourism, hospitality and event management. Aligned with modules on crisis management and sustainable tourism, it provides a structured framework for understanding how crises impact destinations, organizations and various stakeholders. Taking a multidimensional approach, this textbook explores why traditional crisis management models often fail in high-stakes tourism contexts. This textbook: -Examines nine interconnected dimensions in managing a crisis response: the legal, operational, financial, communication, strategic, reputational, political, ethical and human factors -Explores the contemporary challenges reshaping the industry, including climate change, geopolitical instability and community resistance to tourism -Includes real-world examples from VisitBritain, the Greek National Tourism Organization, TUI and Jet2, alongside crisis events such as the 2019 Australia wildfires &gt;This textbook equips students with the knowledge and practical skills needed to navigate crises, make decisions in dynamic, uncertain environments and build resilience in a rapidly changing global tourism industry.

Principles and Practices for Strategic and Resilient Planning

Crisis Management in Tourism

The Shingo Model Series

Designing Systems That Shape Workplace Culture and Performance

Build Excellence

Competitive advantage is found in operations, and in the operations leaders who build resilient, adaptive, and intelligent businesses.The relentless waves of disruption in the turbulent 2020s--from the Covid-19 pandemic to AI breakthroughs and so much more--have made operations the nerve center of business survival. The companies thriving in today's volatile world are those that have transformed operations from a "silent function" into a strategic engine of resilience, innovation, growth, and competitive advantage. In this practical book, you learn how it's done.Professor of Strategy and Supply Chain Management Carlos Cordon joins the former head of operations at Nestlé, Magdi Batato, to show leaders why operations is the CEO's secret weapon and how the COO has emerged as one of the most strategically important roles in modern business.Drawing on interviews, case studies, and real-world lessons from global leaders at companies including Nestlé, Apple, Carlsberg, Danaher, and Novo Nordisk, the authors reveal how modern executives are rethinking the supply chain to be something more flexible and nonlinear; how they're reimagining manufacturing, sustainability, technology, talent, and customer responsiveness in an era when disruption is constant and adaptability is everything.From nearshoring and AI-powered decision-making to sustainable sourcing, consumer-driven operations, and resilient ecosystems, the book provides a practical framework for building operations that can withstand shocks while continuing to innovate and grow. It will guide CEOs, COOs, supply chain leaders, strategists, and anyone responsible for steering organizations through an increasingly unpredictable world.Operational resilience is now inseparable from long-term success. Operations is strategy.

Redefining Competitive Advantage for the Next Era of Business

Operations Is Strategy

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

Digital Dynamics, Modern Business Concepts and Cases

Global Strategy in the Service Industries

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance.Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performanceThis second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation.Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth.Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

A Blueprint for Mastering Transformational Change

Strategy Not Stragedy

Regulating the Future of Work

Legal Governance of Agentic AI and Autonomous Agents

Implementing Strategy and Change in Healthcare

How great innovators earn trust from the start. Every day, you depend on innovations without knowing whether they deserve your trust. You hand them your data and your money, and you rely on them for decisions about your health and safety. When they do deserve it, innovation takes off. When trust breaks, the damage spreads fast, and the blast radius is wide. A faulty software update grounds flights and shuts down hospitals. A medical device maker recalls millions of breathing machines. A genetic testing company goes from data breach to bankruptcy. In Trustworthy Innovation, Kathryn Guarini offers a field-tested playbook for earning trust from the start. Guarini led global AI and cloud adoption as IBM’s Chief Information Officer, oversees technology from corporate boardrooms, and teaches innovation at Yale and Cornell Tech. She brings all three vantage points to a question that matters to anyone who builds, approves, or depends on technology: what makes a solution worthy of the trust it asks for? Her answer rests on two findings that may surprise you. First, trust failures are predictable: they trace back to specific choices made early in design and development, long before launch. Second, the teams that build trust in early move faster, because they spend less time on firefighting, rework, recalls, and regulatory fallout. At the center of the book is the TRUST Framework, five pillars every solution needs: <ul> <li>Transparent: explains solutions and surfaces risks</li> <li>Robust: performs reliably and recovers gracefully</li> <li>User-Centered: expands access and removes friction</li> <li>Sustainable: endures without wasting resources</li> <li>Threat-Resistant: protects data and digital systems</li> </ul> Every pillar matters, and strength in some can’t make up for the absence of another. Each pillar comes with specific strategies and actions. You’ll learn from high-profile failures such as the Theranos fraud, the Boeing 737 MAX crashes, and the CrowdStrike IT outage, and from proven practices such as Netflix’s chaos engineering, Apple’s built-in encryption, and Siemens’s self-healing manufacturing. Each chapter ends with steps you can take this week, this month, and this quarter, and 55 original figures make the ideas easy to grasp, share, and apply. The book then moves from product design to leadership: how to build a trust-first culture, measure trust before it's too late to act, lead through crises so your organization comes out stronger, and make the business case, backed by original research showing that companies with higher trust scores tend to deliver stronger shareholder returns. Whether you build technology, decide what gets funded and approved, or choose which products to let into your life, Trustworthy Innovation gives you a shared language and a practical playbook for innovation you can trust.

Building Solutions Humans Can Believe in and Count on

Trustworthy Innovation

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach.Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action.You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance - Apply tools and frameworks for agile decision-makingWorkplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage.Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

In a world reshaped by AI and fast-moving disruption, corporate venture capital (CVC) is no longer a niche strategy, but a core innovation tool.Here is the practical and accessible guide to building high-performing CVC programs that help companies unlock growth, form deeper partnerships with startups, and stay relevant in rapidly evolving markets. Drawing on the author's experience launching and leading KPMG Ventures, alongside best practices from leading experts, the book combines hard-won lessons, foundational concepts, and actionable guidance in a clear and engaging format. Readers will gain a practical understanding of how to build, scale, and operate a CVC program that delivers real strategic and financial results. The book also delivers a front-row look into how emerging technologies, especially AI, are transforming the role of corporate venturing and why there is an urgency for companies to adapt. Uniquely, it balances strategy and reality, not only explaining why CVC programs matter but how to make them work under real-world constraints, inside legacy organizations, and under pressure to deliver measurable results. It's designed to help the reader build something that lasts.Whether you're a corporate strategist, innovation leader, venture team member, student, or executive sponsor, this book offers a field-tested venture capital playbook to help your organization stay relevant and move faster in a rapidly changing market.

Building Corporate Venture Programs that Drive Market Leadership

The Innovation Capital Playbook

DEFENSIBLE AI

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