Death of the Vendor

The vendor is dying, and frankly, it had a pretty good run.

For years, buyers have been buried under polished pitches, fake personalization,
empty "trusted advisor" language, strategic partner theater, automated
follow-ups, and sellers who claim to care deeply right up until the contract is
>Buyers are not fools. They know when a seller is prepared and when they are
winging it. They know when someone understands their business and when someone
skimmed the website five minutes before the call. They know when "just checking
in" really means "my CRM told me to bother you." They know the difference
>This book is for sellers who are tired of sounding like every other vendor and
want to become something rarer, more useful, and harder to fake. It is also for
>Death of the Vendor is not another buttoned-up sales book full of sterile
scripts, corporate buzzwords, and recycled advice wearing a clean shirt. It is
a blunt, funny, field-tested guide from someone who has lived on both sides of
the table as a CIO, CEO, advisor, seller, buyer, builder, board member,
entrepreneur, and guy who knows that most corporate nonsense can be explained
>It will help sellers stop acting like vendors. It will help buyers stop
rewarding vendor behavior. And, in the process, it may make business a little
>