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Filmmakers and Their Soundtracks

Wissner R: David Lynch

David Lynch

Sonic Style

This book offers the first comprehensive sociological analysis of a Pan-Indian Fandom with a transnational footprint.It postulates a sociological definition of 'Fan' and 'Fandom', something lacking in existing literature to date. It also foregrounds a new theory and definition of 'Persona', in addition to substantiating fresh concepts like 'Access Taboo', 'Neutral Reciprocity', 'Diglossic Fan Sociality', 'Numerocracy' and 'Post-Banks'. These concepts and definitions serve to anchor and rejuvenate the Sociology of Fan Cultures, a nascent yet timely field of enquiry. The book revitalizes the Structuralist Tradition in Indian Sociology while also illuminating Fandom through a wealth of new perspectives derived from German Idealism, Symbolic Interactionism, Anthropology of Art and Film Semiotics.This book is an invaluable resource for students and scholars in Sociology, Social Anthropology, Political Sociology, Media Studies, Digital Humanities, Communication Studies, Culture Studies, Film Studies, Performance Studies, Gender Studies, Arts and Aesthetics, and South Asian Studies, giving fresh insights into the evolving dynamics of Fan Cultures in the Digital Age.

Cinema and Fan Culture in the Digital Age

The Elementary Structure of Fandom

An exploration of Cuba's emerging digital culture and Cubans' creation of grassroots networks, digital black markets, and online spaces for public debateUntil just a few years ago, Cuba was one of the least-connected countries in the world. But as digital technology has become increasingly available, Cubans have found inventive ways to work around such remaining barriers as slow speeds, high costs, and inadequate infrastructure. In Island in the Net, Steffen Köhn examines Cuba's nascent digital culture and how it has reconfigured the relationship between the state and its citizens. Köhn shows that through innovations including "sneakernets" (the physical transfer of information by flash drives and other devices), digital black markets, and online spaces for political debates, Cubans have successfully challenged the government's monopoly on media and public discourse. Drawing on multisited ethnographic research, Köhn documents Cuba's digital awakening, from the introduction of accessible Wi-Fi in 2015 to the social media-fueled protests in July 2021. Cubans' community-driven digital innovations, he suggests, could be models for potential alternatives to the current Big Tech-dominated internet. Each chapter in Island in the Net is accompanied by a multimodal anthropology work: a video game, interactive installations, video art, an ethnographic documentary, and an expanded cinema installation. These unique media, created with Cuban artist Nestor Siré and other local collaborators, accessible to readers via a QR code, bring the book's argument vividly to life.

Digital Culture in Post-Castro Cuba

Island in the Net

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of ‘drama’ online for internet fame/infamy and financial gain.
 On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la ‘aspirational’ role-modelling is fast becoming stale to audiences in this very saturated space.

Enter the use of ‘online drama’ to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media.
 Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the ‘influencer apology’, ‘call out culture’, ‘cancel culture’, and ‘meme factories’ to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

A celebration and exploration of gossip, reclaiming it as a powerful tool for building relationships, sharing vital information and enabling women's voices to be heard.Tittle-tattle. Hearsay. Rumours. Bitching. Tea.Call it what you will: the fact remains that gossip is entwined into our daily lives. From group WhatsApp chats to click-bait headlines, social media snooping to reality television, there is nothing more devilishly delicious, scandalous, and satisfying than a juicy piece of gossip.All-too-often dismissed as the pastime of silly schoolgirls and bored housewives, there's more to gossip than meets the eye. In today's world of misinformation, where the voices and stories of women are being silenced, gossip has the power to shatter reputations and destroy credibility. Yet it can also be a vital political tool; a communication style that strengthens relationships and can even act a life-saving measure.Tracing gossip's roots from old wives' tales and the witch trials to reality TV, whisper networks and defamation lawsuits, Beyond Beliefasks, have we lost the ability to listen; to hear, and to believe women who speak up and speak out?A joyous reclamation of women's words, this book is for anyone who's ever uttered the words, 'You won't believe this...'

A Defence of Gossip and the Women Who Do it

Beyond Belief

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide highlights the critical role of the marketeer in a fast-changing industry and explains the strategies and techniques at their disposal. Whilst maintaining its core structure and approach, this seventh edition has been significantly updated to offer a more concise and practice-focused text which includes checklists, short international case studies, and questions for further thinking in every chapter. Other notable updates include:¿ Additional coverage of data, analytics, and digital/social media, including tracking and measuring success, data privacy, and establishing and monetizing online communities.¿ Discussion of brands in publishing, including niche brands and how to develop them.¿ Coverage of independent publishing and the implications for those involved.¿ Consideration of environmental and sustainability issues and the part played by publishing.¿ Emphasis on collaborator relationships, including preparing authors for participation, brand and charitable partnerships, and working with other departments.¿ Summary of principles of experiential marketing and engaging audiences through direct participation.The techniques and tactics covered make this an invaluable book for industry professionals and students of Publishing Studies alike.This book is supported by e-resources which feature additional case studies, interviews with key players in publishing and the book trade, tips on getting a job and funding applications, and examples of design proposals.

How to Market Books

This clear and accessible book addresses three key questions: What is narrative? How can we talk about narrative? How does audience participation relate to this? As media landscapes shift, new questions arise over what constitutes a 'narrative text', from graphic novels to twitter accounts, web series and computer games. Siobhan O'Flynn provides students, teachers and practitioners a new theoretical framework in which to discuss and analyse this continually evolving area. Supported by a website featuring interviews and teaching material, this book introduces the key thinkers and critical concepts in the fields, drawing connections and filling gaps, opening up a new way of thinking about digital narrative.

As media landscapes shift, new questions arise over what constitutes a ‘narrative text’, from graphic novels to twitter accounts, web series and computer games. Siobhan O’Flynn provides a new theoretical framework in which to discuss and analyse this continually evolving area.

Theory, Design, Practice

Mapping Digital Narrativity

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

California Series in Hip Hop Studies

A profound meditation on hip hop's transformative power, In the Hour of Chaos takes us deep into the mind of the genre's most unabashed revolutionary. This book is not an autobiography. It's not a manifesto. It's a razor-sharp investigation into hip hop and rap music by searing lyricist and global music icon Chuck D of Public Enemy. Engaging with some of the world's leading thinkers on hip hop, "Professor Chuck" sets out on a journey that celebrates fifty years of hip hop and charts paths forward for its future. Exploring the intersections of hip hop with Black radicalism and feminism, media and technology, and globalization and politics, this curated collection shows the power of culture and the arts not only to bring people together but to bring about political change in this current hour of chaos. Features conversations with leading thinkers, including Robin D. G. Kelley, H. Samy Alim, Jeff Chang, Davey D, Scot Brown, Cheryl L. Keyes, Gaye Theresa Johnson, Bryonn Bain, Maya Jupiter, Adam Bradley, Joan Morgan, and more.

Art and Activism with Public Enemy's Chuck D

In the Hour of Chaos

'Ludic Images' explores the dynamic interplay of moving images, games, and interactive media. In the wake of the digital turn, playful and game-related aesthetics have emerged as central forces in shaping contemporary image cultures-from cinematic cut scenes and augmented reality games to virtual reality environments and mobile interfaces. This volume investigates the technological, aesthetic, and narrative dimensions of ludic images, connecting game design, digital scenography, and interactive media practices with approaches from media theory, philosophy, art and design, perceptual studies, semiotics, computer graphics, and image science. 
By examining the sensory, cultural, and cognitive conditions of playful images, 'Ludic Images' contributes to a deeper understanding of how games, interactivity, and digital imagery transform our modes of perception, narration, and participation in the postmodern image era.

The Moving Image between Game, Play and Interaction

Ludic Images

Zeitschrift für archäologische Aufklärung

Die&nbsp;Zeitschrift für archäologische Aufklärung&nbsp;setzt sich zum Ziel, die Aktualität antiker Artefakte zu demonstrieren. Sie präzisiert Konzepte antiker Dingwelten, ihre Mechanismen sowie Regelsysteme und sucht im Trümmerhaufen der griechisch-römischen Antike nach Lösungen für die Aporien der Gegenwart. Heft 4 widmet sich dem Begriff der Maske, der&nbsp;archäologische und ethnologische Objekte wie Theatermasken, Ahnenmasken und Maskenbilder umgreift. Dabei verweist er auf&nbsp;ein anthropologisches und technologisches Grundphänomen: jene bunte Instanz, die sich zwischen Subjekt und Objekt, zwischen Mensch und Mensch, zwischen Mensch und Maschine schiebt. Welche verschlungenen Pfade führen von den antiken und prähistorischen Masken durch das Labyrinth der westlichen und östlichen Traditionen in unsere digital maskierten Welten? Steckt hinter dem Phänomen der Maske womöglich der Hermes Trismegistos unserer technisierten, materialistischen und gegenwartsverliebten Zivilisation - der uralte, dämonische Ver- und Enthüller in seinem neuesten Kleid, der digitalen Hermeneutik?

Heft 4/2025: Maske

Locating Media/Situierte Medien

Globale Vernetzungstechnologien verändern Religionen und ihre Organisationsformen. Anhand heiliger Orte, islamisch-mystischer Gruppierungen und ihrer Praktiken zeichnet Rukiye Canl¿ diese Transformationsprozesse sowie ihre Aushandlungen in situ nach. Die Spurensuche nach politisch umstrittenen Ritualen führt zu vielfältigen Phänomenen an der Schnittstelle zwischen geheimer und gezeigter Kultur. Geografisches Herzstück der Forschung bildet die türkische Stadt Konya mit der Grabstätte des spirituellen Meisters Rumi. Dabei werden auch die Auswirkungen dieser Phänomene im In- und europäischen Ausland untersucht. Da spirituelle Lehreinrichtungen in der Türkei im Jahr 1925 geschlossen wurden, ist die Studie, die auf Gesprächen mit Schüler*innen der letzten Funktionäre dieser Einrichtungen basiert und soziopolitische Umbrüche dokumentiert, ein zeitgeschichtliches Zeugnis.

Transformationen religiöser Kulturpraktiken zwischen Europa und der Türkei

Medien des Sufismus

Edition Medienwissenschaft

Es gibt keine echten und falschen Hologramme. Denn auch Phänomene, die einen vermeintlich 'falschen' diaphanen Körper zur Anschauung bringen, wirken seit den 1970er-Jahren am Hologrammbegriff mit, so die Ausgangsthese des Bandes. Anhand eines medienphilosophischen Zugangs, der Mimesistheorie, Medienwissenschaft und Ästhetik mit Filmanalysen und Technikgeschichte verbindet, zeigt Franziska Winter einprägsam, welche Facetten und Kontexte den pluralistischen Begriff prägen. Das Hologramm wird im Zuge dessen&nbsp;- vom Tupac Hologramm T-Shirt bis zum rauschenden Störbild&nbsp;- als ein mimetisches Medium mit körperpolitischer Einlassung offenbar.

Zur Medienphilosophie und Ästhetik diaphaner Körper

Hologramm und Mimesis

David Lynch

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