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Customer Relationship Management in the Digital Age
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Customer Relationship Management in the Digital Age

Buch (broschiert)ca. 100.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

Juni 2025, ca. 238 Seiten, Englisch
Taylor and Francis
978-1-032-84456-5

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