Cultural differences between Germany and China in Corporations. A case study of Bayer AG

Seminar paper from the year 2021 in the subject Economics - International Economic Relations, grade: 1,0, Cologne University of Applied Sciences, language: English, abstract: This case study aims to provide a comprehensive understanding of cultural diversity management, including its epistemology and associated opportunities and risks. The study intends to explore various options for addressing different dimensions of diversity, draw insightful conclusions relevant to corporate entities, and analyze the significance of cultural diversity for companies. Moreover, the study will examine the differences between Chinese and German cultures and their implications for businesses. By accomplishing these objectives, this case study seeks to equip companies with the knowledge needed to make informed decisions about managing cultural diversity.