Cross-Cultural Strategic Management In the Age of Digitalization

The purpose of this study is to examine the issue of sustainability of organizations, which are key players in the business world, in an environment where the uncertainties, financial risks, and threats of war that our world is currently facing cause considerable anxiety among people. The book outlines a roadmap for how cross-cultural strategic management, which is the answer to this question, will take shape in the age of digitalization, and how businesses operating in different sectors on a local or international scale can achieve the necessary performance by using modern methods and technology to gain a competitive advantage.With the rapidly increasing quality and effectiveness of information and communication technologies, coupled with the impact of globalization in all areas, it is now time for organizations that are forced to enter the digitalization process to abandon the theoretical approaches that have dominated creativity, innovation, entrepreneurship, and leadership until now.