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Cross-Cultural Aspects of Tourism and Hospitality
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Cross-Cultural Aspects of Tourism and Hospitality

A Services Marketing and Management Perspective
Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

August 2025, ca. 398 Seiten, Englisch
Taylor and Francis
978-1-032-98899-3

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