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Crisis, Inequity, and Legacy

Narrative Analyses of the COVID-19 Pandemic

A Century of Revolutionary Friendships

Bad Friend

The Politics of Global Health in Malawi

Unequal Worlds of Care

The Psychopath Effect

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

The New Science of Food and How it Can Save Us

We Are What We Eat

The Resilience Response presents a revolutionary new way to understand trauma - what it is, why it exists and how to respond to it. The world authority on intergenerational trauma draws on her three decades of pioneering research to unlock trauma's purpose and so transform our ability to heal. She shows that trauma is in fact a survival tool, designed to equip us and our children to cope with stressful events. Using moving case studies and powerful stories of healing, The Resilience Response offers a guide to this new science and shows us that flexibility is the key ingredient not only for our own health, but that of the generations to come. It shows what we can do after a traumatic event to reduce our chances of developing PTSD, and shares groundbreaking discoveries about treatments that can prevent epigenetic stress markers from being passed to the next generation. Whether we have experienced trauma firsthand or as a result of our environment, we all have the power to nurture our resilience and pass it on, making a safer world for our children and future generations. The Resilience Response teaches us to see our biological responses as a gift and to see our experiences surviving adversity as a way to connect, help others heal, and create a more just world, offering anyone struggling with stress or adversity the opportunity to transform it into radical hope.

Crisis, Inequity, and Legacy

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