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SOCIAL MEDIA

Laura López Fernández

Creativo Freelance. Aprende a valorarte y a disfrutar con tu negocio

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of&nbsp;Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In&nbsp;Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements-he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,&nbsp;Building a StoryBrand 2.0&nbsp;will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of&nbsp;Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In&nbsp;Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,&nbsp;Building a StoryBrand 2.0&nbsp;will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0

La gente compra por usted es la guía más recomendada para tener éxito en las relaciones y para saber cómo in¿uenciar y persuadir en los negocios del siglo XXI.

¿Qué es lo más importante para su éxito como profesional en las ventas y en los negocios? ¿Es cuestión de contar con un alto nivel de educación, con una
experiencia invaluable, con el conocimiento más apropiado posible del producto que usted representa, de desempeñar un alto cargo empresarial, dirigir un
territorio envidiable para hacer negocios o tener estilo e impecable presencia? ¿Se trata de la inversión que usted hizo en el último software de CRM, de que usa
herramientas de negocios 2.0 o dinámicas estrategias en las redes sociales?. Usted podrá contratar a una empresa consultora de lujo, hacer la lista de objetivos más
larga, agregarle algunas viñetas, ponerla en una presentación de PowerPoint y darla a conocer al máximo posible. Pero al nal, llegará a una sola conclusión: ¡El
éxito no es cuestión de ninguna de las anteriores! La ventaja competitiva más importante para los profesionales de negocios de hoy no se encuentra en sus CVs,
ni en ninguno de los folletos de marketing de sus empresas.

¿Importan todos estos aspectos que acabamos de enumerar? Por supuesto que sí, pero cuando todo esto es igual (y en el mundo competitivo en el que vivimos hoy,
casi siempre lo es), la gente compra por usted. 

En esta lectura usted descubrirá:
Cinco palancas que le abren la puerta a relaciones más sólidas, que incrementan sus ventas tan rápido como desee, que mejoran la retención de sus clientes, que aumentan sus ganancias y le ayudan a avanzar en su carrera.
Cómo anclar sus relaciones comerciales y crear clientes leales que nunca lo abandonen para irse con su competencia.
Cómo construir su marca personal para mejorar su presencia profesional y sobresalir en el mercado.

El verdadero secreto de lo que mas importa en los negocios

La gente compra por usted

Michael Bungay Stanier

Las 7 preguntas clave para liderar equipos y organizaciones

The Coaching Habit

Durante dos décadas de observación, investigación y experiencia con infinidad de grupos de ventas en diversas partes del mundo, Alice Wheaton convirtió en la razón de su vida averiguar cuáles son esas cualidades, acciones y estructuras que diferencian a los profesionales de las ventas que a pesar de su esfuerzo no logran cumplir sus metas, de los vendedores de óptimo rendimiento o "cazadores de oportunidades al acecho de cerrar nuevos negocios", como ella los llama.La autora describe en El 10% que más gana: Hábitos de éxito de los vendedores top y elite 50 hábitos puntuales que solo el 10% del personal que integra la fuerza de ventas de una organización practica de manera disciplinada y constante y por lo tanto logra resultados incomparables.El propósito de estos breves capítulos es compartir con sus lectores conceptos clave que ella ha ido descubriendo a partir de años de investigación, análisis y pruebas. Enfócate en dominar uno por semana y elevarás consistentemente tus resultados.Y por favor, ¡no te limites solo a leer este libro! El hecho de leerlo no te conducirá a ser un maestro en las ventas. Tan solo aumentarás la cantidad de conocimientos teóricos que no estás aplicando y que ensanchan la brecha entre lo que sabes y lo que en realidad pones en práctica. Recuerda que el dominio de cualquier área requiere la aplicación, la práctica y la voluntad de hacer las cosas aunque al principio estén mal hechas y por el camino vuelvas a hacerlas una y otra vez hasta que logres los resultados deseados.En esta obra el lector aprenderá:Aprender los 50 Hábitos de éxito de los vendedores top y elite.
Como lograr ser un maestro en las ventas a través de la práctica.
Qué estrategias funcionan para lograr ser un vendedor de óptimo rendimiento y lograr cumplir tus metas
Cómo lidiar con diversas situaciones como pueden ser el miedo , el rechazo, resentimiento y desarollar habilidades para tratar con personas difíciles.
De qué manera diagnosticar si es adecuado seguir la batalla o alejarse de ella.

Hábitos de éxito de los vendedores top y elite

El 10% que más gana

Incluye estrategias, desafíos, guiones y correos a prueba de balas. Este es el mejor momento de la historia para emprender. Hay oportunidades en todas partes para crear nuevos negocios, productos y servicios que ayuden a resolver los problemas del mundo. De hecho, personas comunes y corrientes inician negocios rentables todos los días. Simplemente no lo presumen en Instagram. Si toda la información que necesitas para iniciar un negocio está disponible de manera gratuita, ¿por qué parece tan difícil? Es fácil poner excusas: no hay buenas ideas, miedo al rechazo, mal momento, capital insuficiente, no tener un socio comercial… Pero todas tienen solución. A pesar de lo que algunas personas te digan, emprender no tiene por qué ser complicado. Millonario en un fin de semana te enseña cómo crear un negocio en 48 horas para que el lunes comiences un negocio rentable y probado en el mercado. Ofrece un camino para crear la vida de tus sueños y alcanzar la libertad que mereces. Aprenderás: Por qué no necesitas leer otro libro, ver un video o gastar un solo centavo antes de ganar tu primer dólar. Cómo dominar el enfoque Customer First para generar tantas ideas de negocio que no sabrás qué hacer con todas ellas. Cómo encontrar tu Número de Libertad para que tu emprendimiento esté libre de riesgos. Cómo ganar tiempo para gestionar un negocio de 70 millones de dólares, un canal de YouTube y un blog, mientras viajas, haces ejercicio y vives la vida de tus sueños. ENGLISH DESCRIPTION AN INSTANT NEW YORK TIMES BESTSELLER The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them. And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out. But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: • Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable? • Have you spent time or money on things like websites and logos, but still have no customers? • Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: • Find your Creator’s Courage to overcome your fear and have fun! • Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. • Automate your business so it can grow while you sleep. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

Incluye estrategias, desafíos, guiones y correos a prueba de balas. Este es el mejor momento de la historia para emprender. Hay oportunidades en todas partes para crear nuevos negocios, productos y servicios que ayuden a resolver los problemas del mundo. De hecho, personas comunes y corrientes inician negocios rentables todos los días. Simplemente no lo presumen en Instagram. Si toda la información que necesitas para iniciar un negocio está disponible de manera gratuita, ¿por qué parece tan difícil? Es fácil poner excusas: no hay buenas ideas, miedo al rechazo, mal momento, capital insuficiente, no tener un socio comercial… Pero todas tienen solución. A pesar de lo que algunas personas te digan, emprender no tiene por qué ser complicado. Millonario en un fin de semana te enseña cómo crear un negocio en 48 horas para que el lunes comiences un negocio rentable y probado en el mercado. Ofrece un camino para crear la vida de tus sueños y alcanzar la libertad que mereces. Aprenderás: Por qué no necesitas leer otro libro, ver un video o gastar un solo centavo antes de ganar tu primer dólar. Cómo dominar el enfoque Customer First para generar tantas ideas de negocio que no sabrás qué hacer con todas ellas. Cómo encontrar tu Número de Libertad para que tu emprendimiento esté libre de riesgos. Cómo ganar tiempo para gestionar un negocio de 70 millones de dólares, un canal de YouTube y un blog, mientras viajas, haces ejercicio y vives la vida de tus sueños. ENGLISH DESCRIPTION AN INSTANT NEW YORK TIMES BESTSELLER The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them. And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out. But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: • Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable? • Have you spent time or money on things like websites and logos, but still have no customers? • Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: • Find your Creator’s Courage to overcome your fear and have fun! • Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. • Automate your business so it can grow while you sleep. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

Millonario en un fin de semana / Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Gustavo Nicastro

De la idea a la empresa

Business and Management (R0)

Liangfei Qiu

Exploring Internal and External Strategy

AI-Empowered Corporate Social Media

Externalización de Fuerzas de Venta

Redes de Campo / Task Forces

Codie Sanchez

Cómo generar una riqueza extraordinaria comprando negocios ordinarios

Millonario discreto

Vendedores perros es un bestseller internacional que ha inspirado a pequeños empresarios, vendedores y dueños de negocio en todo el mundo por décadas. Su mensaje es claro: la diferencia entre tener una idea millonaria y realmente ser millonario es tu habilidad para vender tu idea, concepto, servicio o producto. Ya sea que estés buscando trabajo, reclutando un excelente equipo, vendiendo un servicio, incrementando tu capital, o simplemente convenciéndote… las ventas son tu habilidad número uno. Este libro te ayudará a revelar tus habilidades generadoras de ingresos; explotar tu poder adquisitivo; identificar tu “raza” de vendedor perro para aprovechar tus fortalezas y obtener tus objetivos; superar los obstáculos y falsas creencias alrededor de las ventas y llevarte a un nivel de confianza óptimo. Cambia ese “no” en “sí” sin importar con quién estés negociando. Aprende a ser líder de un equipo de ventas. ENGLISH DESCRIPTION The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think it is important to know how to sell. Sales Dogs was written as the very first of the Rich Dad Poor Dad "how-to" Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive "attack dog" to be successful. It uses the metaphor of "man's best friend" to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different "breeds" or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person's ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of "selling," those who need to train others to sell and those who want to simply get better quicker.

Vendedores perros es un bestseller internacional que ha inspirado a pequeños empresarios, vendedores y dueños de negocio en todo el mundo por décadas. Su mensaje es claro: la diferencia entre tener una idea millonaria y realmente ser millonario es tu habilidad para vender tu idea, concepto, servicio o producto. Ya sea que estés buscando trabajo, reclutando un excelente equipo, vendiendo un servicio, incrementando tu capital, o simplemente convenciéndote… las ventas son tu habilidad número uno. Este libro te ayudará a revelar tus habilidades generadoras de ingresos; explotar tu poder adquisitivo; identificar tu “raza” de vendedor perro para aprovechar tus fortalezas y obtener tus objetivos; superar los obstáculos y falsas creencias alrededor de las ventas y llevarte a un nivel de confianza óptimo. Cambia ese “no” en “sí” sin importar con quién estés negociando. Aprende a ser líder de un equipo de ventas. ENGLISH DESCRIPTION The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think it is important to know how to sell. Sales Dogs was written as the very first of the Rich Dad Poor Dad "how-to" Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive "attack dog" to be successful. It uses the metaphor of "man's best friend" to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different "breeds" or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person's ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of "selling," those who need to train others to sell and those who want to simply get better quicker.

Vendedores perros. No necesitas ser un perro de ataque para tener éxito en las ventas / Sales Dogs

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they’re faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer’s wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to:<ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Why Personalization Wins the Customer Experience

Marketing in the AI Era

La guía maestra para abrir conversaciones de ventas y crear un ritmo permanente de prospectos a través de las redes sociales, el correo electrónico, los mensajes de texto y las llamadas en frío

Prospecta y vende

Creativo Freelance. Aprende a valorarte y a disfrutar con tu negocio

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