Creative Advertising Concept and Copy
A Practical, Multidisciplinary Approach
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
April 2024, ca. 198 Seiten, Englisch
Taylor and Francis
978-1-03-235795-9
Taylor and Francis
978-1-03-235795-9

