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Consumer Management in the Internet Age

How Customers Became Managers in the Modern Workplace

This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

Juli 2021, ca. 154 Seiten, Paperback, Englisch
Ingram Publishers Services
978-1-4985-9223-9

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