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Sudhinder Singh Chowhan: Consumer
Behaviour in Pharma and Healthcare Mark

Consumer Behaviour in Pharma and Healthcare Marketing

How Privacy Panic Led Tech Regulation Astray—and How to Fix It

Fear of Data

Many existing textbooks in behavioural finance take only the perspective of users of financial information, but ignore the implications of judgments during the preparation of financial information. This book uses a holistic approach in examining behavioural accounting and bridges this gap.The book begins by introducing the current knowledge in the emerging area of behavioural accounting and also covers the entire spectrum from the preparation of financial information, auditing, and ultimately, to the interpretation and application of financial information of external users. The comprehensive overview of human elements in accounting makes this book an invaluable resource.

This book examines behavioural accounting and bridges the gap where existing textbooks in behavioural finance take only the perspective of users of financial information, but ignore the implications of judgments during its preparation.

Behavioural Accounting

The 8 Personalities at Work and How to Navigate Them

We Are Not a Family

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

The New Rules of Wealth, Work and Power

All Swans Are Black

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence. Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance. Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Whether you're building a new advocacy function or scaling an established program, this book provides the frameworks, metrics, and communication tools needed to earn credibility and drive measurable outcomes. Drawing on the Be AWARE Metrics framework, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support. You'll learn how to:- Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Whether your goal is increasing customer retention, strengthening stakeholder relationships, or elevating advocacy as a strategic business function, Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage. Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

What goals are still feasible for the politics of emancipation on a ruined planet? This is where we are. Today's techno-oligarchs are not concerned with saving the planet; rather, they have accepted the end of progress and are focused on safeguarding their wealth in the face of an impending political and ecological collapse. Artificial intelligence and algorithms make decisions for us. Climate breakdown has long steamed past the wreckage of the Paris Agreement. Perhaps the accelerationists have the right idea. Accelerationism - which aims to resolve the current crisis through the intensification of technological development - is the only philosophy not clinging to the now-extinct idea of progress. The idea has gained ground on both the left and right: but the right-wing is shot through with misanthropy, while the left remains entangled in a faith in technological progress and the domination of nature. Transcending capitalism at the end of progress requires a synthesis of the two. The result of this synthesis: Dark Socialism. From 'rock star philosopher' Kohei Saito comes an anticapitalist clarion call for our breakneck times, channeling despair into a socialist project equal to the end of progress.

Hope in a Ruined World

Dark Socialism

Facilitator's Guide to Participatory Decision-Making

A ground-breaking framework that redefines price formation as the structural foundation of sustainability, The Price of Sustainability argues that 'true pricing' can restore long-term and inclusive economic viability. Through grounding in rigorous fieldwork, financial analysis, and the economic insights of Rudolf Steiner, this book exposes the reality behind today's pricing; that they are systematically falsified and don't reflect the reality of sustaining labour, nature and capital. To counter this, Andrillon introduces the concept of true pricing as a diagnostic framework, discerning when a price reflects viability, and when it conceals impending collapse. In the opening chapters, the author guides you through both the contemporary failure of sustainable development and the shortcomings of economic approaches to this issue. Transitioning from diagnosis to construction, Chapter 4 formalizes the concept of a "true price"; it argues that a price is only true if it enables the full reproduction of labour, nature, and capital across time. The following chapters present the operational core of this framework, illustrating how it can be used across sectors as a practical evaluative method. Bridging political economy, sustainability science, and economic theory while offering a highly original contribution to debates on degrowth, post-capitalism, and ecological transition, this innovative text is the perfect companion for undergraduate students, postgraduate students, scholars and policy-makers working at the intersection of sustainability, political economy, ecological economics, development studies, and accounting.

Rethinking Pricing for a Viable Economy

The Price of Sustainability

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

The transformative guide to workplace dynamics that helps you understand yourself - and handle those around you. Is your boss acting like a critical parent? Does a closed-door meeting leave you consumed by paranoia? Are you compelled to overperform until you're on the verge of burnout? You are not alone. We spend a third of our lives at work, yet we're told to leave our emotions at the door. In We Are Not a Family, executive coach Nell Montgomery and psychotherapist Elisa Morris show us the truth: we don't just bring our work experience to the office; we bring our entire emotional history. In this groundbreaking book, the authors identify eight workplace archetypes - from the Joker who entertains to hide deep insecurities and the Perfectionist driven by their inner criticism, to the Gladiator who seeks success at any cost. They show how understanding these patterns can transform every interaction in your professional life. You'll learn how to:<ul><li>Build stronger relationships by seeing colleagues for who they really are</li><li>Improve leadership skills by recognizing unconscious patterns in your team</li><li>Boost self-awareness by identifying your own archetype formed in early childhood</li><li>Handle conflict confidently without being overwhelmed by triggered feelings</li></ul> Packed with clinical insight, wit and a practical toolkit for every persona, We Are Not a Family will liberate you from outdated coping strategies and help you show up as the authentic, confident adult you long to become.

Pushing the Envelope Outside the Box

Consumer Behaviour in Pharma and Healthcare Marketing

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