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Nyemba W: Computer-Integrated
Engineering Design and Manufacture

Computer-Integrated Engineering Design and Manufacture

Modelling, Simulation, and Analysis using AutoCAD, MasterCAM, and Arena

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Imaging in Medical Diagnosis and Therapy

Proton Radiography and Tomography for Medical Applications

Proton Imaging Technology

Climate change-possibly the most pressing and difficult problem facing life on earth today-raises a series of questions that are fundamentally philosophical in nature. Some are: --Is skeptcism about climate change warranted? --Why does scientific consensus about global warming matter? --Who should pay-those who are causing the most damage or those who will bear the greatest burden-to mitigate the effects of climate change? Scientists and policy makers who grapple with these questions need the insights and contexts a philosophical analysis offers. And students and researchers in philosophy need to better know the scientific literature and political issues before offering ethical and philosophical commentary. With formal graduate training in the study of atmospheric science, a Ph.D. in philosophy, and a publication and teaching record that bridges the two areas, Wendy Parker adroitly addresses these and similar questions in, Understanding Climate Change: Science, Philosophy, and Policy. The book brings together a body of scattered research on these issues, but also breaks new ground, providing for a wide range of students and researchers a firmer footing on which to understand fully the scientific and policy issues related to climate change. The book is the first of its kind: a synoptic and coherent account-written for students and scholars in the humanities and the sciences--of the most salient philosophical issues related to our changing global climate.

Climate change—possibly the most pressing and difficult problem facing life on earth today—raises a series of questions that are fundamentally philosophical in nature. Some are: --Is skeptcism about climate change warranted? --Why does scientific consensus about global warming matter? --Who should pay—those who are causing the most damage or those who will bear the greatest burden—to mitigate the effects of climate change? Scientists and policy makers who grapple with these questions need the insights and contexts a philosophical analysis offers. And students and researchers in philosophy need to better know the scientific literature and political issues before offering ethical and philosophical commentary. With formal graduate training in the study of atmospheric science, a Ph.D. in philosophy, and a publication and teaching record that bridges the two areas, Wendy Parker adroitly addresses these and similar questions in, Understanding Climate Change: Science, Philosophy, and Policy. The book brings together a body of scattered research on these issues, but also breaks new ground, providing for a wide range of students and researchers a firmer footing on which to understand fully the scientific and policy issues related to climate change. The book is the first of its kind: a synoptic and coherent account—written for students and scholars in the humanities and the sciences--of the most salient philosophical issues related to our changing global climate.

Science, Ethics, and Policy

Understanding Climate Change

Woodhead Publishing Series in Welding and Other Joining Technologies

Mechanical Joining by Material Flow provides sought-after experimental information on process design, process modeling, and joint characterization techniques for students, researchers, and engineering professionals who want to learn about advanced joining systems for lightweight materials. Chapters cover mechanical joining by plastic deformation, including clinching and self-piercing riveting, and friction-based processes, such as friction stir welding to form a mechanical joint. Though these processes are mainly used to establish metallurgical bonding, their unique characteristics and the material flow they generate has led to an increased use of these techniques for joining difficult-to-weld materials. Other sections introduce innovative technologies developed based on material flow to meet existing industry needs to join materials with different structural properties in different scales or shapes. To furnish readers with a more usefully comprehensive coverage, the team of experts behind the book has included methodological principles as well as discussions on advantages, drawbacks, and future directions of each technique, alongside application examples and case studies.

Mechanical Joining by Material Flow

This book focuses on the modeling and control of elastic robot joints for which each axis of the robotic manipulator is controlled as a single-input-single-output (SISO) system with disturbances, otherwise known as independent joint control.

This book focuses on the modeling and control of elastic robot joints for which each axis of the robotic manipulator is controlled as a single-input-single-output (SISO) system with disturbances, otherwise known as independent joint control.

Advanced Modeling and Control

Elastic Robot Joints

This book provides a detailed treatment of the fundamental principles underlying the interaction of laser radiation with gas-phase atomic and molecular resonances, with emphasis on a practical approach. The focus is on presentation of the essential material needed to understand laser interactions with molecular and atomic resonances using a consistent and fundamental framework with detailed illustrative examples and numerous tables. In addition, there is a thorough overview of the full breadth of engineering applications for diagnostic probes.

This book provides a detailed treatment of the fundamental principles underlying the interaction of laser radiation with gas-phase atomic and molecular resonances, with emphasis on a practical approach. The focus is on presentation of the essential material needed to understand laser interactions with molecular and atomic resonances using a consistent and fundamental framework with detailed illustrative examples and numerous tables. In addition, there is a thorough overview of the full breadth of engineering applications for diagnostic probes.

Applied Laser Spectroscopy

Science of Sustainable Systems

The Trans-Atlantic Research and Development Interchanges on Sustainability is a comprehensive foundational look at sustainability science, developed directly from the outcomes and learnings of the Trans-Atlantic Research and Development Interchanges on Sustainability (TARDIS) workshop that has been ongoing since 2004. The book brings together the most thorough recent advances in concepts, theories, methods, models and applications to steer the course towards a sustainable and resilient future. It provides a source of information on sustainability science directly from the experiences of global sustainability scientists and their research data not found elsewhere. This book will be an all-encompassing source of information on all aspects of sustainability science for academics, researchers and students in sustainability science and any applicable science that takes sustainability into account.

The Trans-Atlantic Research and Development Interchanges on Sustainability

Springer Theses

This study enhances microbial and chemical catalyses in bioelectrochemical systems (BESs) by designing and manufacturing new materials, elucidating the catalytic mechanisms, and applying them in wastewater treatment.As a novel environmental biotechnology, BESs can be used for treating wastewater and generating power, producing value-added products, and detoxifying contaminants. However, the catalytic efficiency of the electrode reaction is low these systems.&nbsp;

Enhanced Microbial and Chemical Catalysis in Bio-electrochemical Systems

Electric Circuit and Network Analysis

This book presents hybrid value stream mapping tools for developing Lean and green supply chains. The tools incorporate green and Lean concepts that can assist supply chain decision makers to simultaneously minimize wastes, costs, environmental damage, and energy and material usage In addition, it provides a new integrated approach for evaluating supply chain performance from both green and Lean perspectives. As supply chain stakeholders increasingly become aware of the need to simultaneously address economic, environmental, and energy usage issues, it is essential to formulate performance objectives based on these issues. To achieve these objectives, the book provides tools and techniques for value stream mapping the supply chain. Suggested tools, such as green lean process mapping, quality filter mapping, energy value stream mapping, and supply chain response matrix can assist supply chain decision makers to simultaneously achieve green and Lean objectives centered on minimizing wastes, costs, environmental damage, as well as energy and material usage. The book is divided into three parts. Part I presents recent concepts of green and Lean paradigms, as well as green Lean performance in supply chain systems. Part II presents parallel and integrated green Lean models, based on the triple bottom line (also known as the 3E bottom line) perspective, covering aspects related to the economy, the environment, and energy and material usage. Part III presents and explains a range of tools and techniques, where Leanness and greenness are emphasized from a common view point. A compendium of Lean green value stream mapping tools are presented and illustrated using succinct procedures, flowcharts and examples.

This book presents hybrid value stream mapping tools for developing Lean and green supply chains. The tools incorporate green and Lean concepts that can assist supply chain decision makers to simultaneously minimize wastes, costs, environmental damage, and energy and material usage In addition, it provides a new integrated approach for evaluating supply chain performance from both green and Lean perspectives. As supply chain stakeholders increasingly become aware of the need to simultaneously address economic, environmental, and energy usage issues, it is essential to formulate performance objectives based on these issues. To achieve these objectives, the book provides tools and techniques for value stream mapping the supply chain. Suggested tools, such as green lean process mapping, quality filter mapping, energy value stream mapping, and supply chain response matrix can assist supply chain decision makers to simultaneously achieve green and Lean objectives centered on minimizing wastes, costs, environmental damage, as well as energy and material usage. The book is divided into three parts. Part I presents recent concepts of green and Lean paradigms, as well as green Lean performance in supply chain systems. Part II presents parallel and integrated green Lean models, based on the triple bottom line (also known as the 3E bottom line) perspective, covering aspects related to the economy, the environment, and energy and material usage. Part III presents and explains a range of tools and techniques, where Leanness and greenness are emphasized from a common view point. A compendium of Lean green value stream mapping tools are presented and illustrated using succinct procedures, flowcharts and examples.

Using Value Stream Mapping to Improve the Environment, Productivity, and the Economy

Lean and Green Supply Chains

Computer-Integrated Engineering Design and Manufacture

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