Computational Advertising
Market and Technologies for Internet Commercial Monetization
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.
Mai 2020, ca. 442 Seiten, Englisch
Taylor and Francis
978-0-367-20638-3
Taylor and Francis
978-0-367-20638-3