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Complexity and Emergence in Market Ecosystems

Complexity and Emergence in Market Ecosystems

Inhalt

This book delves into the intricacies of transformative processes, focusing particularly on radical and disruptive changes that shape markets, social systems, organizations, cities, and service ecosystems. In a world characterized by turbulence, unpredictability, and complex challenges, managers and marketers are tasked with navigating change and driving progress. Drawing on frameworks, typologies, and insights from diverse theories—including complexity theory, emergence theory, and service-dominant logic—this book equips academics and practitioners with the tools to analyze, understand, and facilitate the transformation of their systems. Rooted in research and discussions from international academic events such as the Naples Forum on Service and the Forum of Markets and Marketing, this book offers invaluable guidance for those seeking to design sustainable transformations in today's dynamic landscape.

Bibliografische Angaben

März 2025, 234 Seiten, New Economic Windows, Englisch
Springer International Publishing
978-3-031-81941-4

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Weitere Titel der Reihe: New Economic Windows

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