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Promotion de Pâques : Jusqu’au 30.4.2025, profitez d'une réduction de 20 % sur les produits suivants. Code: NEST25
Complexity and Emergence in Market Ecosystems

Complexity and Emergence in Market Ecosystems

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This book delves into the intricacies of transformative processes, focusing particularly on radical and disruptive changes that shape markets, social systems, organizations, cities, and service ecosystems. In a world characterized by turbulence, unpredictability, and complex challenges, managers and marketers are tasked with navigating change and driving progress. Drawing on frameworks, typologies, and insights from diverse theories—including complexity theory, emergence theory, and service-dominant logic—this book equips academics and practitioners with the tools to analyze, understand, and facilitate the transformation of their systems. Rooted in research and discussions from international academic events such as the Naples Forum on Service and the Forum of Markets and Marketing, this book offers invaluable guidance for those seeking to design sustainable transformations in today's dynamic landscape.

Informations bibliographiques

mars 2025, 234 pages, New Economic Windows, Anglais
Springer International Publishing
978-3-031-81941-4

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