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Why The Stack—an accidental megastructure—is both a technological apparatus and the geopolitical model of our times. A tenth anniversary edition of the comprehensive political philosophy of planetary-scale computation, with a new preface from the author. What has planetary-scale computation done to our geopolitical realities? It takes different forms at different scales—from energy and mineral sourcing and subterranean cloud infrastructure to urban software and massive universal addressing systems; from interfaces drawn by the augmentation of the hand and eye to users identified by self-quantification and the arrival of legions of sensors, algorithms, and robots. Together, how do these distort and deform modern political geographies and produce new territories in their own image? In an account that is both theoretical and technical, drawing on political philosophy, design theory, and computer science, Bratton explores six layers of The Stack: Earth, Cloud, City, Address, Interface, User.

Why The Stack—an accidental megastructure—is both a technological apparatus and the geopolitical model of our times. A tenth anniversary edition of the comprehensive political philosophy of planetary-scale computation, with a new preface from the author. What has planetary-scale computation done to our geopolitical realities? It takes different forms at different scales—from energy and mineral sourcing and subterranean cloud infrastructure to urban software and massive universal addressing systems; from interfaces drawn by the augmentation of the hand and eye to users identified by self-quantification and the arrival of legions of sensors, algorithms, and robots. Together, how do these distort and deform modern political geographies and produce new territories in their own image? In an account that is both theoretical and technical, drawing on political philosophy, design theory, and computer science, Bratton explores six layers of The Stack: Earth, Cloud, City, Address, Interface, User.

On Software and Sovereignty

The Stack, 10th anniversary edition with new preface by the author

Beck Paperback

Wie sieht das Darknet aus, das für viele Menschen so beängstigend Wie anziehend ist? Ist es gut, böse Oder irgendetwas dazwischen? Und lohnt sich ein Besuch? 
 
 Der Journalist Stefan Mey hat sich in die Tiefen des Darknets begeben. Schnell wurde ihm klar, Wie viele der kursierenden Informationen Mythen sind und wie wenig an wirklichem Wissen existiert. Es hat ihn gereizt, diesem schwer zu erkundenden Ort seine Geheimnisse zu entlocken. Mey hat sich in monatelangen Recherchen ein eigenes Bild gemacht, Dutzende wissenschaftlicher Darknet-Studien nach verwertbaren Ergebnissen durchforstet und über abhörsichere Kanäle das Gespräch mit Leuten 'da draußen' gesucht.

Wie sieht das Darknet aus, das für viele Menschen so beängstigend Wie anziehend ist? Ist es gut, böse Oder irgendetwas dazwischen? Und lohnt sich ein Besuch? 

 
 Der Journalist Stefan Mey hat sich in die Tiefen des Darknets begeben. Schnell wurde ihm klar, Wie viele der kursierenden Informationen Mythen sind und wie wenig an wirklichem Wissen existiert. Es hat ihn gereizt, diesem schwer zu erkundenden Ort seine Geheimnisse zu entlocken. Mey hat sich in monatelangen Recherchen ein eigenes Bild gemacht, Dutzende wissenschaftlicher Darknet-Studien nach verwertbaren Ergebnissen durchforstet und über abhörsichere Kanäle das Gespräch mit Leuten «da draußen» gesucht.

Waffen, Drogen, Whistleblower. Wie die digitale Unterwelt funktioniert

Darknet

A wide-ranging analysis of how the material limits to discrete, silicon-based computing power impact employment and automation. Since the end of the Second World War, we have come to expect continual growth in computing power and the rapid development of digital technology. This dynamic has enabled informational procedures to supplant an ever-increasing range of human and mechanical activity. However, indications that the semiconductor industry is approaching the physical limits of integrated circuitry pose an existential challenge to Intel Corporation cofounder Gordon Moore’s “law,” which prescribes an exponential increase in microchip density—and, by extension, processing performance—every two years. Placing theories of employment in dialectical conjunction with the concrete operations of computing, 100% Utilization explores the consequences of pushing processing power to its limits for a culture seemingly reliant on automation as much as human labor. In accounting for this contradiction, Andrew Lison offers a corrective to theories of digital mediation emphasizing its symbolic and representational capabilities. He connects the looming end of Moore’s law to trends in semiconductor manufacturing, custom hardware, and parallelized software techniques, including AI. Ultimately, he traces this historical technological boom and impending bust through the racialized history of Silicon Valley to longer-term conceptions of the relationship between machinery and labor.

A wide-ranging analysis of how the material limits to discrete, silicon-based computing power impact employment and automation. Since the end of the Second World War, we have come to expect continual growth in computing power and the rapid development of digital technology. This dynamic has enabled informational procedures to supplant an ever-increasing range of human and mechanical activity. However, indications that the semiconductor industry is approaching the physical limits of integrated circuitry pose an existential challenge to Intel Corporation cofounder Gordon Moore’s “law,” which prescribes an exponential increase in microchip density—and, by extension, processing performance—every two years. Placing theories of employment in dialectical conjunction with the concrete operations of computing, 100% Utilization explores the consequences of pushing processing power to its limits for a culture seemingly reliant on automation as much as human labor. In accounting for this contradiction, Andrew Lison offers a corrective to theories of digital mediation emphasizing its symbolic and representational capabilities. He connects the looming end of Moore’s law to trends in semiconductor manufacturing, custom hardware, and parallelized software techniques, including AI. Ultimately, he traces this historical technological boom and impending bust through the racialized history of Silicon Valley to longer-term conceptions of the relationship between machinery and labor.

Computation and Labor After Moore's Law

100% Utilization

Die digitale Transformation hat die Rahmenbedingungen im Marketing neu definiert. Während herkömmliche Werbekanäle und lineare Kommunikationsstrategien an Wirksamkeit verlieren, sind digitale Instrumente und Kanäle, datengestützte Prozesse und interaktive Formate immer relevanter.
Dieses Lehrbuch richtet sich an Studierende der Wirtschaftswissenschaften, für die Kenntnisse im Digitalen Marketing heute unverzichtbar sind. Schritt für Schritt führt es in die wichtigsten Grundlagen des Digitalen Marketings ein: Digitale Marktforschung, Suchmaschinenoptimierung, Content-Management-Systeme, App-Marketing, KI-Marketing, Retail Media, Social Media Marketing, Influencer Marketing und vieles mehr.
Eine klare Struktur mit zahlreichen Aufzählungen und Schaubildern sorgt dafür, dass schnell ein Verständnis für Digitales Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichen Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis. Zur Überprüfung des Wissensstands bietet das Lehrbuch einen eLearning-Kurs mit 300 Lernfragen und Lösungen.

Die digitale Transformation hat die Rahmenbedingungen im Marketing neu definiert. Während herkömmliche Werbekanäle und lineare Kommunikationsstrategien an Wirksamkeit verlieren, sind digitale Instrumente und Kanäle, datengestützte Prozesse und interaktive Formate immer relevanter.
Dieses Lehrbuch richtet sich an Studierende der Wirtschaftswissenschaften, für die Kenntnisse im Digitalen Marketing heute unverzichtbar sind. Schritt für Schritt führt es in die wichtigsten Grundlagen des Digitalen Marketings ein: Digitale Marktforschung, Suchmaschinenoptimierung, Content-Management-Systeme, App-Marketing, KI-Marketing, Retail Media, Social Media Marketing, Influencer Marketing und vieles mehr.
Eine klare Struktur mit zahlreichen Aufzählungen und Schaubildern sorgt dafür, dass schnell ein Verständnis für Digitales Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichen Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis. 


 utb+:
 Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Lernfragen und Lösungen für die Prüfungsvorbereitung zur Verfügung. Erhältlich über utb.de.

Lehrbuch mit eLearning-Kurs

Digitales Marketing Schritt für Schritt

Lingüística Iberoamericana

Este libro ofrece una síntesis completa sobre la cortesía, la descortesía y la gestión de las imágenes en el español, desde la Edad Media hasta la comunicación digital actual. La obra propone un enfoque integrador que conecta actos de habla, géneros discursivos y normas socioculturales para explicar cómo evolucionan las estrategias lingüísticas que regulan las relaciones interpersonales. Los capítulos combinan análisis históricos y estudios empíricos en ámbitos tan diversos como la entrevista política, la mediación laboral, la prensa escrita, conversaciones WhatsApp, X (Twitter), blogs, narrativa, teatro y tratados de urbanidad. En todos los casos, se muestra cómo la (des)cortesía y las actividades de imagen dependen de los géneros, los roles, la multimodalidad y los contextos sociales, y cómo esos factores determinan la agresión, preservación o negociación de la imagen propia y ajena. El volumen revela, en suma, la profunda historicidad y dinamismo de estos fenómenos, esenciales para comprender las prácticas comunicativas del español contemporáneo.

La gestión de las imágenes y la (des)cortesía : perspectivas históricas, lingüísticas y discursivas

DK Big Ideas

How much technology have you taken for granted today? It is human nature to make things and to apply knowledge in ingenious ways to survive and to make life easier. From renewable energy to entertainment streaming and electric vehicles to gene-editing, technology shapes our world. The Technology Book is a guided tour to the technology of the modern world. Individual entries uncover the stories behind the most important technological breakthroughs, the problems they solve, and their lasting impacts. The simple graphics and in-depth text explain not only how technology works but also look objectively at its impact on our lives—from the life-saving effects of antibiotics to the harmful effects of single-use plastics and the spread of misinformation through social media. Combining authoritative text and memorable quotes with photographs, maps, illustrations, and infographics, The Technology Book is a fascinating and insightful exploration of the past, present, and future of technological advancement.

Big Ideas Simply Explained

The Technology Book

Religion in der Gesellschaft (Nomos)

Diese interdisziplinäre Studie beleuchtet, wo und wie Muslim:innen online nach religiöser Orientierung suchen, welche Kriterien dabei eine Rolle spielen und wie sich die Nutzung digitaler Angebote auf ihren Alltag und den Umgang mit den Normen der Scharia auswirkt. Eine Kombination islamwissenschaftlicher, theologischer und sozialwissenschaftlicher Perspektiven liefert fundierte Einblicke in die Frage, wer im Netz als religiöse Autorität gilt und wie Migration und Medienwandel das muslimische Leben in Deutschland prägen. Sie bietet damit einen wertvollen Beitrag zum Verständnis der Scharia im Alltag, zur Vielfalt muslimischer Lebenswirklichkeit und zu aktuellen Debatten rund um politischen Islam, Islamismus und Salafismus, deren Präsenz die digitale islamische Landschaft zunehmend prägt.

Dieser Titel erscheint auch Open Access.

Der Einfluss islamischer Normativität im Internet auf die Lebensführung von Muslim:innen in Deutschland

Zwischen Autorität und Autonomie

'Acutely empathetic, thoroughly researched, funny, irreverent and moving' Observer 'What a book!' Marianne Levy, author of Don't Forget to Scream 'I loved it' Lucy Jones, author of Matrescence In Second Life, Hess tells her deeply personal story of a pregnancy that falls outside the fêted category of 'normal'. But this is also a story about all of us. For as she made her way through a bizarre digital world of pregnancy apps, prenatal genetic tests, gender reveal videos, rare disease Facebook groups, 'freebirth' influencers and hospital reality shows, Hess realised that ideas of eugenics, surveillance, ableism and hyper-individualism are being sold through shiny technologies to a new generation of parents.

'Unexpected, funny, beautiful' Claire Dederer, author of Monsters: A Fan's Dilemma

Second Life

Daten sind Macht: Wenn wir nicht das Datenschweinchen im Überwachungskapitalismus sein wollen, müssen wir handeln und uns aktiv schützen. Katika Kühnreichs Buch verknüpft eine umfassende Analyse der gesellschaftlichen Folgen der Digitalisierung mit einer Anleitung zur Selbstbestimmung.

Anleitung zur digitalen Selbstbestimmung

Kontrollierte Freiheit

Digital Education and Learning

The digital landscape has changed dramatically in recent years with the continued rise of social media, Artificial Intelligence, and Internet of Things applications, creating a complex ‘thick’ mediated reality spanning numerous online and offline platforms (e.g., TV, radio, newspapers, smartphones, smart devices, apps, websites, social media, and more). These changes have transformed the digital skills required to participate in contemporary society. In this book, Alexander van Deursen and Jan van Dijk build on their earlier work on digital skills (published in their 2014 book Digital Skills: Unlocking the Information Society) to explore how technological developments reshape skill demands. They systematically examine the skills needed today, assess how they are distributed across the population, and provide guidance on how policy can address gaps, offering a comprehensive framework for navigating digital inclusion in a rapidly evolving media environment.

The digital landscape has changed dramatically in recent years with the continued rise of social media, Artificial Intelligence, and Internet of Things applications, creating a complex ‘thick’ mediated reality spanning numerous online and offline platforms (e.g., TV, radio, newspapers, smartphones, smart devices, apps, websites, social media, and more). These changes have transformed the digital skills required to participate in contemporary society. In this book, Alexander van&nbsp;Deursen&nbsp;and Jan van Dijk build on their earlier work on digital skills (published in their 2014 book&nbsp;
 Digital Skills: Unlocking the Information Society
 ) to explore how technological developments reshape skill demands. They systematically examine the skills needed today, assess how they are distributed across the population, and provide guidance on how policy can address gaps, offering a comprehensive framework for navigating digital inclusion in a rapidly evolving media environment.

Key to the Smart Society

Digital Skills

NEW YORK TIMES BESTSELLER • From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways. “Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and trendbait to Taylor Swift fanilects... Adam Aleksic is the wise, yet accessible internet linguistics oracle we need.”—Amanda Montell, author of The Age of Magical Overthinking and Cultish From “brainrot” memes and incel slang to the trend of adding&nbsp;&nbsp;“-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues. As a social media influencer, Aleksic is also intimately familiar with the internet’s reach and how social media impacts the way we engage with one another. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it.&nbsp;Our interactions, social norms, and habits—both online and in person—shift into something completely different. As Aleksic uses original surveys, data, and internet archival research to usher us through this new linguistic landscape, he also illuminates how communication is changing in both familiar and unexpected ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Algospeak is an energetic, astonishing journey into language, the internet, and what this intersection means for all of us.

NEW YORK TIMES BESTSELLER • From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways. “Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and trendbait to Taylor Swift fanilects... Adam Aleksic is the wise, yet accessible internet linguistics oracle we need.”—Amanda Montell, author of The Age of Magical Overthinking and Cultish From “brainrot” memes and incel slang to the trend of adding&nbsp;&nbsp;“-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues. As a social media influencer, Aleksic is also intimately familiar with the internet’s reach and how social media impacts the way we engage with one another. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it.&nbsp;Our interactions, social norms, and habits—both online and in person—shift into something completely different. As Aleksic uses original surveys, data, and internet archival research to usher us through this new linguistic landscape, he also illuminates how communication is changing in both familiar and unexpected ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Algospeak is an energetic, astonishing journey into language, the internet, and what this intersection means for all of us.

How Social Media Is Transforming the Future of Language

Algospeak

DLAschriften/DLAwritings (ehemals: marbacher schriften. neue folgen)

Who decides what good literature is? And in which spaces are these decisions made in a digitized world?

Literary judgement is the starting point for the evaluation, selection and even canonization of a literary work. In the 18th century, educated citizens exchanged ideas, formed public opinion, and promoted common narratives in debates about literature. Today, criticism is shaped in many diverse public spheres and sub-spheres, operating in an economy regulated by attention and in a globalized book market. What does this mean for the roles of critic, author, and reader?
»Literary Judgement and the Fora of Criticism« addresses questions relating to the forms, functions, and significance of literary judgement; the conditions and consequences for criticism in the current media landscape; the medialization of criticism as review and its rhetorical and generic effects; the ascription and dissemination of literary value for a growing but&nbsp;diverse global readership; the implications and consequences for writer, critic, and reader of the digitization of criticism.
With contributions by: Amit Chaudhuri, Phillipa Chong, James English, Florencia Garramuño, Richard Jacquemond, Mats Jansson, Christopher Odhiambo Joseph, Rebecka Kärde, Daniel Kehlmann, Zóltan Kulcsár-Szabó, Camille Laurens, B. Venkat Mani, Laura McGrath, Mark McGurl, Ronya Othmann, Irina Prokhorova, Sandra Richter, Lionel Ruffel, Gisèle Sapiro, Zeruya Shalev, Galin Tihanov, Juan Gabriel Vásquez, Magnus William-Olsson and Xu Xi.

Der Band erscheint vollständig in englischer Sprache.

Who decides what good literature is? And in which spaces are these decisions made in a digitized world?

Literary judgement is the starting point for the evaluation, selection and even canonization of a literary work. In the 18th century, educated citizens exchanged ideas, formed public opinion, and promoted common narratives in debates about literature. Today, criticism is shaped in many diverse public spheres and sub-spheres, operating in an economy regulated by attention and in a globalized book market. What does this mean for the roles of critic, author, and reader?
»Literary Judgement and the Fora of Criticism« addresses questions relating to the forms, functions, and significance of literary judgement; the conditions and consequences for criticism in the current media landscape; the medialization of criticism as review and its rhetorical and generic effects; the ascription and dissemination of literary value for a growing but&nbsp;diverse global readership; the implications and consequences for writer, critic, and reader of the digitization of criticism.
With contributions by: Phillipa Chong, James English, Florencia Garramuño, Richard Jacquemond, Mats Jansson, Christopher Odhiambo Joseph, Rebecka Kärde, Daniel Kehlmann, Zóltan Kulcsár-Szabó, Camille Laurens, Mark McGurl, Ronya Othmann, Sandra Richter, Lionel Ruffel, Gisèle Sapiro, Zeruya Shalev, Galin Tihanov, Juan Gabriel Vásquez, Magnus William-Olsson and Xu Xi.

Der Band erscheint vollständig in englischer Sprache.

Literary Judgement and the Fora of Criticism

Compendio de legislación penal informática en el Perú

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