Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Kimbell J: Comparison analysis of
employee remuneration and bonus package

Comparison analysis of employee remuneration and bonus packages. Unilever PLC vs. Colgate-Palmolive

Masterarbeit aus dem Jahr 2026 im Fachbereich Führung und Personal - Recruiting, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart (Personalmanagement), Sprache: Deutsch, Abstract: Die vorliegende Master-Arbeit beschäftigt sich mit den Erwartungen, Potenzialen und Risiken des Einsatzes von Künstlicher Intelligenz im Recruiting. Darüber hinaus leistet sie einen Beitrag zu einer fundierten, ethisch und rechtlich reflektierten sowie praxisorientierten Implementierung von KI-gestützten Lösungen im Personalwesen. Vor dem Hintergrund zunehmender Digitalisierung und Automatisierung verändern KI¿Technologien bereits heute die Art und Weise, wie Unternehmen Bewerbungsprozesse gestalten. Aufgaben wie Lebenslauf¿Screening (CV¿Parsing), Matching von Profilen, Terminplanung oder Assessments, werden teil- oder vollautomatisiert, wodurch Effizienzgewinne, Zeitersparnis und eine verbesserte Candidate Experience möglich erscheinen. Gleichzeitig treten mit diesen Technologien neue Herausforderungen auf. Etwa hinsichtlich Fairness und Bias, Nachvollziehbarkeit algorithmischer Entscheidungen, Datenschutzanforderungen, Integrationsaufwand sowie Fragen der Verantwortlichkeit und Governance. Konkreter geht es darum, wie Unternehmen geeignete KI¿Tools auswählen müssen und diese technisch sowie organisatorisch in bestehende Rekrutierungsprozesse einbinden können. Dabei ist jedoch unklar, wie eine korrekte Implementierung und nahtlose Integration zu erfolgen hat. Gleichzeitig besteht das Risiko, dass KI¿Algorithmen unbeabsichtigt Vorurteile reproduzieren oder verstärken, wodurch die Fairness im Auswahlverfahren gefährdet wird. Es stellt sich daher die Frage, wie faire Bewerbungsprozesse sichergestellt werden können. Die oft unzureichende Transparenz und Nachvollziehbarkeit algorithmischer Entscheidungen untergräbt zudem das Vertrauen in die Technologie und wirft ethische Fragestellungen auf. Wie lassen sich Entscheidungen sichtbar machen und ethische Anforderungen berücksichtigen? Schließlich ist wenig darüber bekannt, welche Erwartungen und Bedenken Personalverantwortliche sowie Bewerbende gegenüber KI¿basierten Recruiting¿Werkzeugen haben und welche Faktoren deren Akzeptanz beeinflussen. Diese offenen Punkte bilden die Problemstellung der Arbeit. Vor diesem Hintergrund zielt diese Arbeit darauf ab, die Perspektive der Praxis systematisch zu erfassen, zentrale Chancen und Risiken analytisch zu identifizieren sowie daraus theoriegestützte und operationalisierbare Handlungsempfehlungen für Unternehmen zu formulieren. [...]

Analyse, wie KI-basierte Systeme den Einstellungsprozess von Mitarbeitenden unterstützen können

Künstliche Intelligenz im Recruiting. Chancen, Risiken und Erwartungen

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

Organisations increasingly recognise that sustainable performance depends on understanding the human side of work. This second book of a two-volume work examines how social, behavioural, and psychological factors influence employee experiences, leadership practices, organisational culture, and strategic human resource management in a changing world of work.
 
 Bringing together international scholarship, the chapters address critical themes such as employee well-being, motivation and engagement, leadership in flexible and hybrid workplaces, diversity and inclusion, burnout, digital transformation, ESG-oriented HRM, and purpose-driven entrepreneurship. The volume combines theoretical advances with empirical evidence drawn from a wide range of sectors, including healthcare, hospitality, public services, voluntary organisations, and family businesses.
 
 By highlighting how psychological safety, trust, identity, values, and behavioural dynamics shape organisational outcomes, this book provides actionable insights for creating healthier, more inclusive, and more resilient workplaces. It is an indispensable reference for researchers, HR professionals, managers, and policymakers seeking to design people-centred organisations equipped for long-term societal and business impact.
 Ioanna Papasolomou
 is Associate Dean and a Professor of Marketing at the School of Business, University of Nicosia, Cyprus (EU).
 Sandra Maria Correia Loureiro 
 is Director of Portuguese Marketing &amp; Management SBU of GAMMA, and a Professor at ISCTE-IUL, Portugal.
 Demetris Vrontis
 is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).
 Veena Jadhav
 is Dean of Undergraduate Programmes, and a Professor at SP Jain School of Global Management, Singapore.
 Leonidas Efthymiou
 is Head of Department of Management and an Associate Professor at the University of Nicosia, Cyprus (EU).
 Alkis Thrassou
 is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Organisations increasingly recognise that sustainable performance depends on understanding the human side of work. This second book of a two-volume work examines how social, behavioural, and psychological factors influence employee experiences, leadership practices, organisational culture, and strategic human resource management in a changing world of work.Bringing together international scholarship, the chapters address critical themes such as employee well-being, motivation and engagement, leadership in flexible and hybrid workplaces, diversity and inclusion, burnout, digital transformation, ESG-oriented HRM, and purpose-driven entrepreneurship. The volume combines theoretical advances with empirical evidence drawn from a wide range of sectors, including healthcare, hospitality, public services, voluntary organisations, and family businesses.By highlighting how psychological safety, trust, identity, values, and behavioural dynamics shape organisational outcomes, this book provides actionable insights for creating healthier, more inclusive, and more resilient workplaces. It is an indispensable reference for researchers, HR professionals, managers, and policymakers seeking to design people-centred organisations equipped for long-term societal and business impact.

Human Resource Management Perspectives

Social and Psychological Dynamics in Business, Volume II

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Bachelorarbeit aus dem Jahr 2025 im Fachbereich BWL - Allgemeines, Note: 1,9, Private Fachhochschule Göttingen, Sprache: Deutsch, Abstract: Diese Bachelorarbeit untersucht die Herausforderungen und Chancen des Diversity-Managements für die Gestaltung der Unternehmenskultur. Im Mittelpunkt steht die Frage, inwiefern die wahrgenommenen Chancen und Herausforderungen des Diversity-Managements mit der Einschätzung der Unternehmenskultur zusammenhängen. Vor dem Hintergrund gesellschaftlicher Veränderungen wie Globalisierung, demografischem Wandel und Fachkräftemangel gewinnt der professionelle Umgang mit Vielfalt in Unternehmen zunehmend an Bedeutung. 

Die Arbeit verbindet theoretische Grundlagen des Diversity-Managements und der Unternehmenskultur mit einer empirischen Untersuchung. Dabei werden zentrale Modelle, Einflussfaktoren sowie Wechselwirkungen zwischen Diversität und organisationaler Kultur analysiert. Ergänzend wurde eine quantitative Online-Umfrage mit Mitarbeitenden verschiedener Branchen durchgeführt, um subjektive Wahrnehmungen und Erfahrungen im Unternehmensalltag zu erfassen. 

Die Ergebnisse zeigen, dass Diversity-Management von den Befragten überwiegend als Chance wahrgenommen wird, insbesondere im Hinblick auf Innovation, Kreativität, Arbeitgeberattraktivität und ein positives Arbeitsklima. Gleichzeitig werden Herausforderungen wie fehlende Kommunikation, unzureichende Ressourcen und strukturelle Defizite sichtbar. Die Untersuchung verdeutlicht, dass Diversity-Management und Unternehmenskultur in einer engen Wechselbeziehung stehen und nachhaltige Vielfalt vor allem dann wirksam wird, wenn sie aktiv in die Unternehmenskultur integriert wird.

Herausforderungen und Chancen des Diversity-Managements für die Gestaltung der Unternehmenskultur

A data-driven framework for developing high-impact ERG leaders ERG Leadership Unlocked: What Exceptional Leaders Do Differently delivers the first data-driven framework for developing the leaders who determine whether employee resource groups thrive or stall. Drawing on consulting engagements with over 300 corporations, AI-assisted analysis, and results from the 4C Assessment-the most comprehensive ERG-specific evaluation tool, backed by a normative database from more than 200 companies-Dr. Robert Rodriguez identifies six leadership capabilities that define exceptional ERG leadership. Rodriguez examines the full arc of the ERG leader role, from dealing with current global ERG trends to leveraging the role as a leadership laboratory, the book outlines the specific skills that distinguish top performers: business impact, data-driven decision making, strategic navigation, member engagement, succession planning and establishing relationships. Case studies, best practices, statistical analysis, and practitioner insights ground each capability in real organizational contexts. The book also explores how artificial intelligence is reshaping ERG leadership and equips organizations to develop their next generation of ERG leaders. Readers will also find: <ul> <li>Six distinct leadership capabilities identified through AI-assisted analysis of ERG performance data from over 300 corporations across multiple industries</li> <li>Insights drawn from the 4C ERG Assessment normative database, representing more than 900 ERGs and 51,000 members resulting in 20 million analytical data points</li> <li>Case studies and best practices illustrating how exceptional ERG leaders operate differently from their peers in practice</li> <li>Practical guidance on ERG leader development designed to close the widespread organizational capability gap</li> <li>An exploration of artificial intelligence applications in ERG leadership strategy, organizational inclusion efforts, and workforce development</li> </ul> Written for Chief Inclusion Officers, ERG program managers, ERG leaders, and Human Resource practitioners, this book provides data-backed frameworks and practical tools to strengthen ERG leader development, and performance. Organizations seeking to maximize the return on their ERG investments will find actionable strategies grounded in the largest ERG performance database in existence.

What Exceptional Leaders Do Differently

ERG Leadership Unlocked

A heartfelt personal journey that unlocks the power of evidence-based wellbeing at work In The Wellbeing-Centered Workplace, Chris Cummings shares a powerful personal and professional journey following his partner's mental health challenges that motivated him to quit his corporate career and start Wellbeing at Work, a global purpose-led business empowering organizations to prioritize employee wellbeing through community engagement, meaningful connections, and expert knowledge sharing. This book offers an honest account of how prioritizing wellbeing-both personal and organizational-became the cornerstone of sustainable growth, stronger leadership, and elevated team performance. Through real-world experiences, strategic insights, and lessons learned, the author reveals how wellbeing is not a soft skill but a strategic advantage that drives innovation, resilience, and results. Readers will also find 10 practical steps that organizations can take forward to create thriving workplaces, with each step supported by case studies from senior business leaders who have found standout success in a particular area. A must-read for leaders, entrepreneurs, and change-makers looking to build purpose-driven organizations where people and profits thrive together. In this book, readers will find discussion on: <ul> <li>The huge benefits of flexibility in courting the global talent pool and how we can engage with wider communities</li> <li>The unique desires of Millennials and Gen Z and the growing number of people taking career breaks or shifting to new careers in their fifties</li> <li>How to ensure the human aspect in the workplace while complementing the rapidly developing technological landscape</li> </ul> The Wellbeing-Centered Workplace&nbsp;is a practical, thought-provoking read for business leaders and managers to understand and adapt to the new world of work across every level of their organizations.

10 Strategies Fuelling Business Growth & Performance

The Wellbeing Centered Workplace

From New York Times bestselling author and pioneer of the strengths movement comes a bold new blueprint for leading with the most powerful force in business--love.Think about the last time you said, "I love that." Maybe it was about a product that exceeded expectations, a service experience that built instant loyalty, or a moment when your work brought out the best in you. That reaction isn't just emotional--it's electric. In the organization, it fuels engagement, strengthens performance, and drives lasting success. Yet most leaders don't even acknowledge it, let alone measure or make use of it.In Design Love In, leading researcher on human performance and bestselling author Marcus Buckingham reveals how love--the deep connection that makes people feel seen, valued, and inspired--isn't just a soft feeling. It's a measurable driver of performance and growth. He shows how leaders, as experience-makers, can intentionally "design love in" to everything we do: our interactions with team members, our company policies and practices, the products and services and experiences we create for those we lead and serve. When we do this, we not only unlock deeper commitment, higher engagement, stronger customer loyalty, and lasting business results, we strengthen the human connection between us and create a better world.Featuring vivid stories of global brands, current research, and personal experiences, Buckingham illustrates that tapping into this force is not simply about being more "warm and fuzzy"--it's a concrete strategy of utilizing loving experiences to drive behaviors to drive outcomes, and the book provides step-by-step advice on how to "design love in" to all your actions as a leader.Love--it's the most powerful force in business. This book shows how you as a leader can unleash it.

How to Unleash the Most Powerful Force in Business

Design Love In

Rechtsfolgen der politischen Verfolgung im wiedervereinigten Deutschland

Die Arbeitsgruppe Aufarbeitung und Recht an der Europa-Universität Viadrina Frankfurt (Oder) bekam 2018 vom Bundeswissenschaftsministerium den Auftrag, die "Rechtsfolgen politischer Verfolgung im wiedervereinigten Deutschland" zu untersuchen. Die wesentlichen Ergebnisse dieser Untersuchung werden in dieser Publikation veröffentlicht. Die gesetzlichen Grundlagen für die Rehabilitierung und Entschädigung politisch Verfolgter und Benachteiligter waren insgesamt zwar ausreichend. Dagegen war die Durchführung der Gesetze mangels behördlicher Verwaltungsvorschriften und Struktur der Rehabilitierungsverfahren mangelhaft. So müssten im Bereich der Bodenreform und der Kollektivierung ca. 10 % der Verfahren wegen krasser Rechtsfehler noch einmal neu aufgerollt werden. Folge der unzureichenden Umsetzung der Rehabilitierungsgesetze ist nicht zuletzt, dass Angehörige und Nachkommen politisch Verfolgter mit dem Rechtsstaat unzufrieden sind.

Die Arbeitsgruppe Aufarbeitung und Recht an der Europa-Universität Viadrina Frankfurt (Oder) bekam 2018 vom Bundeswissenschaftsministerium den Auftrag, die „Rechtsfolgen politischer Verfolgung im wiedervereinigten Deutschland“ zu untersuchen. Die wesentlichen Ergebnisse dieser Untersuchung werden in dieser Publikation veröffentlicht. Die gesetzlichen Grundlagen für die Rehabilitierung und Entschädigung politisch Verfolgter und Benachteiligter waren insgesamt zwar ausreichend. Dagegen war die Durchführung der Gesetze mangels behördlicher Verwaltungsvorschriften und Struktur der Rehabilitierungsverfahren mangelhaft. So müssten im Bereich der Bodenreform und der Kollektivierung ca. 10 % der Verfahren wegen krasser Rechtsfehler noch einmal neu aufgerollt werden. Folge der unzureichenden Umsetzung der Rehabilitierungsgesetze ist nicht zuletzt, dass Angehörige und Nachkommen politisch Verfolgter mit dem Rechtsstaat unzufrieden sind.

Schlussbericht des Teilprojekts Recht im Forschungsverbund „Landschaften der Verfolgung"

The Little Book of Business

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to: <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

The Leader's Guide for Supporting People Through Their Hardest Moments

When Life Disrupts Work

"Anyone building a B2B business should read this book." —Aaron Levie, CEO at Box Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. 
 
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.&nbsp; 

This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
 
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. 

Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.

A Handbook for High-Performance Sales Teams

Built to Grow

Comparison analysis of employee remuneration and bonus packages. Unilever PLC vs. Colgate-Palmolive

Weitere Titel zum Thema