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: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

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Dieses E-Book entspricht den Anforderungen von ISO 32000-1:2008 und ISO 14289-1:2014 (PDF/UA: Portable Document Format for Universal Accessibility), d. h. alle Inhalte sind in logischer Lesereihenfolg

Strukturelle Navigation Nächste/Zurück

Haufe Fachbuch

Klaus Schein

Co-Value Creating - Mit strategischen Kunden nachhaltig wachsen

Ein Leitfaden zur Entwicklung und Implementierung erfolgreicher Co-Creation-Programme

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Gehirn-gerecht managen mit bewährten und innovativen Techniken

Führungskräfte-Seminar

Essentials

Operational Excellence in der Logistik erfordert eine ganzheitliche Betrachtung der vier Perspektiven Prozesse &amp; Qualität, People &amp; Culture, Finanzen &amp; Steuerung sowie Technologie &amp; Innovation. Nur wenn Unternehmen diese Dimensionen integriert adressieren, kann operative Exzellenz nachhaltig erreicht werden. Zentrale Konzepte wie Lean Management und kontinuierliche Verbesserung, Supply Chain Management, Change Management, Design Thinking sowie ein klares Führungs- und Kulturverständnis liefern dafür die notwendigen Prinzipien und Denkansätze. Für die praktische Umsetzung in der Logistik stehen bewährte Instrumente wie Kreidekreis, Gemba Walk, Shopfloor-Management, 5S, Prozessanalysen mit BPMN 2.0, Prozesskostenrechnung und Logistikkennzahlen zur Verfügung. Entscheidend für den Erfolg ist auch die organisatorische Verankerung: Rollen müssen klar definiert oder neu ausgerichtet, die Zusammenarbeit systematisch gestaltet und Operational Excellence durch kontinuierliche Aktivitäten im Arbeitsalltag gelebt werden.

Konzepte, Instrumente und Umsetzung in der Praxis

Operational Excellence für die Logistik

Spanning a stellar career as the leader of large organisations across government, industry and education, Sir Alan Wilson has developed a deep insight into what 'actually' works in practice through the lens of systems analysis.Leaders and managers face daily challenges but need to articulate and communicate their objectives and plans for the longer term in a complex and rapidly changing environment. In the first part, five key elements of the framework are demonstrated in successive chapters: systems and the 'big picture'; strategy; finance; structures; and integrating through 'making things work'. The second part reveals the urgent challenges that translate from the global and international through to national and local scales: climate change and sustainability, security, pandemics, and social inclusion. The evolution of technology, artificial intelligence, and data science demand stronger strategies, leadership, and management across all organisations at all scales. This book responds to this need by providing international case studies, a unique framework, and references to out-of-the-box thinking that can be applied to a variety of circumstances.Leading and Management is a valuable resource for leaders and managers at all levels in any kind of organisation, particularly in universities, local authorities, government departments, industry, and those responsible for managing research.

Learning from Experience

Leadership and Management

Betriebswirtschaftlich denken und handeln lernen

Die Sicherung ihrer wirtschaftlichen und finanziellen Zukunft gehört zu den zentralen Fragen, mit denen sich viele Organisationen der Sozialarbeit heute notgedrungen befassen müssen. Mit anderen Worten: sie müssen betriebswirtschaftlich denken und handeln lernen. Den Luxus - "Gewinnmaximierung hier, soziale Gerechtigkeit dort" - als unvereinbare Gegensätze zu sehen und entsprechend zu handeln, kann sich heute niemand mehr leisten.

Der Autor stellt sowohl den Kern des ökonomischen Denkens in der sozialen Arbeit als auch die Besonderheiten einer Betriebswirtschaftslehre für Sozialunternehmen dar. Das Buch ist nicht nur ein Brückenschlag zwischen Betriebswirtschaftslehre und Sozialarbeit, sondern vor allem eine systematische Einführung in betriebswirtschaftliche Fragen, Strategien und Instrumente:

Grundtatbestände der Ökonomie · Ökonomische Dimension der Sozialen Arbeit · Betriebswirtschaftslehre von Sozialunternehmen · Rechnungswesen · Controlling · Rechtsformen · Strategische Unternehmensführung · Beschaffung · Dienstleistungsproduktion · Personalwirtschaft · Bestimmung des Arbeitsbedarfs · Marketing · Finanzierung · Konsequenzen für die Sozialarbeit

Bestens geeignet für Studierende der Studiengänge Sozialmanagement/Sozialwirtschaft, Sozialarbeit/Sozialpädagogik sowie Gesundheits- und Pflegemanagement, Führungskräfte sozialer Einrichtungen und Dienste sowie Beschäftigte in der sozialen Arbeit, die Interesse an diesem Aufgabenfeld haben und sich entsprechend weiterbilden.

Betriebswirtschaftslehre für Sozialunternehmen

Compliance für die Praxis

Arbeitsrecht und Compliance

Social Media im Betrieb

Strategies and Use Cases for Leveraging Customer Data

Customer Intelligence

Create peace of mind for yourself and those you love with the compassionate, step-by-step End of Life Planner. This easy-to-follow workbook helps you think through your affairs and organize essential information so that your loved ones aren’t left guessing. Express your healthcare and financial wishes, and safeguard your personal legacy with this thoughtfully planned guide.&nbsp; Inside, you’ll find: <ul><li>Clear prompts and structured sections to record contacts, accounts, and legal documents</li><li>Forms for recording your end-of-life preferences</li><li>Space for personal reflections</li></ul> Best of all, it’s all in one secure place. By completing this planner, you give your loved ones the greatest gift: clarity. Reduce confusion, avoid costly mistakes, and spare your family emotional stress by ensuring your voice is heard and your plans are honored exactly as you intended. Thoughtfully designed, simple to use, and profoundly meaningful, End of Life Planner turns a difficult topic into an act of love and empowerment.

Preserve Your Voice, Protect Your Choices, and Pass On Your Legacy

End of Life Planner

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

Karl Brunner Distinguished Lecture Series

Strategic lessons for monetary policy from the last two tumultuous decades based on insights from Sun Tzu, the Chinese philosopher and author of The Art of War. When central banks were forced to innovate and develop a multifaceted set of new weapons in response to the 2008 global financial crisis and 2020 COVID-19 pandemic, the result was a substantial expansion in their authority and reach. In The Art of Monetary Policy, Kristin Forbes draws lessons for monetary policy of the last two decades from the principles of Sun Tzu, the author of The Art of War, a Chinese philosopher and military strategist from the fifth century BC. Tzu proposed several key principles for success—tenets that apply to monetary policy and the battlefield today: (1) plan in advance for the next battle; (2) accept and adapt to the inevitability of powerful, external shocks outside your control; (3) establish a strong tactical position; (4) develop a variety of weapons that can be combined for different maneuvers and situations; (5) maintain flexibility so that you can quickly modify your strategy; and (6) consider the longer-term costs when evaluating the trade-offs of different approaches. These principles provide insights into what central banks did (and did not) do well over the last two decades, as well as how they should deploy interest rates, balance sheets, emergency support programs, forward guidance, and macroprudential tools in the future. While the optimal strategy in both war and monetary policy is more of an “art” than a science, adopting these principles can improve our ability to battle the next crisis and build more resilient economies during peaceful periods.

Lessons from Sun Tzu for Central Banks

The Art of Monetary Policy

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Co-Value Creating - Mit strategischen Kunden nachhaltig wachsen

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