CIM Coursebook Marketing Essentials
Von:
Blythe JimEndorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
Juni 2017, ca. 186 Seiten, Englisch
Taylor and Francis
978-1-138-44102-6
Taylor and Francis
978-1-138-44102-6


