CIM Coursebook: Delivering Customer Value through Marketing

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Juli 2017, ca. 288 Seiten, Englisch
Taylor and Francis
978-1-138-44096-8

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