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This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selecta

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Artificial Intelligence (R0)

Carolina Machado

Joao Paulo Davim

Challenges and Opportunities in the Artificial Intelligence Era

&lt;p class="MsoNormal" style="margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 150%;"&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;Chapter 1. &lt;/span&gt;&lt;span lang="PT" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;"&gt;Dave's decision: what would you do?.- &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;Chapter 2. &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 14.0pt; mso-ansi-language: EN-US; mso-fareast-language: DE; mso-bidi-font-weight: bold;"&gt;Language and Culture: Imperative Strategic Assets for Organizations in the AI Era.- Chapter 3. &lt;/span&gt;&lt;span lang="PT" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;"&gt;Roadmap for aligning AI in production systems to the organizational culture.- &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;Chapter 4. &lt;span style="mso-bidi-font-weight: bold;"&gt;Artificial intelligence (AI), labor relations &amp;amp; human resource management.- &lt;/span&gt;Chapter 5. &lt;span style="mso-bidi-font-weight: bold;"&gt;Harmony in the Workplace:&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Human- Robot Collaboration&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;and Tuning Employees&amp;rsquo; Perceptions Through HRM Practices.- &lt;/span&gt;Chapter 6. &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;AI in Finance: Applications and Challenges.- &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations.- Chapter 8. &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing.- &lt;/span&gt;&lt;span lang="ES" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;"&gt;Chapter 9. &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;"&gt;Artificial Intelligence (AI) in Marketing and Firm Competitiveness.- &lt;/span&gt;&lt;span lang="ES" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;"&gt;Chapter 10. &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC.- &lt;/span&gt;&lt;span lang="ES" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;"&gt;Chapter 11. &lt;/span&gt;&lt;span lang="EN-US" style="font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;"&gt;Unlocking Potential: How the Digital Age is Shaping Tomorrow&amp;rsquo;s Human Resource Management.&lt;/span&gt;&lt;/p&gt;

This book poses an important question for economic sociologists: as expanding specialty coffee markets call for higher-quality coffees produced and transacted in certain ways, why is there not a widespread expectation that the producers who grow these differentiated coffees should receive prices that are commensurate with the economic value they create? Moving past an overly simple economics, Roberts does not accept that problematic specialty coffee pricing is the direct result of ongoing problems with global supply and demand. The real problems are that the people who grow differentiated specialty coffees do not have access to relevant price information and that they have outdated market connections. These numbers and networks problems are exacerbated by a more fundamental problem. Conversations about the value of green specialty coffees remain rooted in an outdated pricing narrative that features global scarcity rather than quality-based differentiation. Roberts outlines a mosaic of promising market interventions that address the numbers and networks problems before explaining why the outdated pricing narrative is so difficult to change. He concludes by offering specific motivations for researchers to explore valuation and pricing in specialty coffee markets. As economists, sociologists, and especially economic sociologists take the coffee industry more seriously, they will turn untrodden research pathways into action-oriented ideas that will transform the global coffee industry by changing how people think and talk about them.

Confronting the Commodification of Specialty Coffee Producers

From Supply and Demand to Numbers, Networks, and Narratives

Your AI isn't broken. Your playbook is.

AI project failures don't come from bad models. They come from old habits. Lock AI down like software and you kill its value. Let it roam and it drifts. Mistakes ship and scale. WISER is the field manual for teams operationalizing AI.

Written by Robb Wilson and Anthony Franco, practitioners with twenty years of shared experience building systems for over half the Fortune 100, The WISER Method delivers a systematic approach to AI implementation built on AI First Principles, an open-source framework of twelve constraints governing how AI systems succeed and fail.

Inside: a full-length narrative case study following one company from discovery through deployment. Twenty-six Plays with objectives, inputs, steps, success criteria, adaptations, and pitfalls. Over twenty downloadable templates. Advanced frameworks for risk, autonomy, measurement, and knowing when to rebuild.

For leaders: roughly 80 pages of strategic foundation to sponsor well and recognize when things go wrong. For practitioners: the entire book is your workbook.

Five canons. One method. Built by people who ship.

Build What Matters with AI First Principles

WISER Method Master Playbook

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, "AI fatigue," and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and business models.Combining academic rigor with hands-on frameworks, global strategy expert René Bohnsack introduces four AI Stacks that every leader needs: the Skill Stack, the Transformation Stack, the Strategy Stack, and the Governance &amp; Control Stack. Together, they help executives move step by step from isolated experimentation to full integration of AI into organizations. The playbook is practical and tested:<ul> <li>The Skill Stack teaches prompting, responsible use, tools use, co-intelligence, and AI mastery.</li> <li>The Transformation Stack provides tools and tactics to move from experimentation with AI to acceleration of use cases and full integration.</li> <li>The Strategy Stack adapts the Play-to-Win model for the AI era, guiding leaders through aspiration, opportunity mapping, building AI moats, designing an AI business model, and creating a roadmap including data readiness.</li> <li>The Governance &amp; Control Stack ensures governance across five dimensions - operational, ethical, legal, environmental, and strategic - and measures progress through the AI Balanced Scorecard.</li> </ul>This book provides the tools, language, and confidence for leaders to act decisively. Readers will not only understand AI's strategic implications but will gain a practical playbook to lead transformation. AI Strategy Playbook: From Zero to 100 is the essential guide for leaders determined to move past hype, avoid paralysis, and create lasting advantage in the age of AI.

From Zero to 100

The AI Strategy Playbook

AI and Cyber Governance: The Executive Playbook for Safe and Responsible AI is a book researched and written by cyber experts Ariel Evans and Ajay Singh with contributions from leading from Cyber Intelligence4U including top CISOs, CIOs, CTOs, DPOs, and cyber attorneys to help businesses prepare for the safe and intelligent use of AI.The book is a comprehensive playbook that bridges the gap between the complex world of artificial intelligence and its practical applications for business. Covering regulation requirements, governance, cyber controls, explainability, and privacy in easy-to-understand language, it is an essential resource to navigate and address the opportunities, complex challenges, and responsibilities associated with AI technologies and provides a roadmap for businesses to implement a safe AI program. Each area is explored from a business perspective to allow the reader to understand how this relates to their role in a company and to harness the power of AI in their respective fields and concludes with a section on how to create a step-by-step AI program. In addition, real-life examples of the challenges that any business needs to address as it rolls out AI-based applications are presented throughout.This book will empower readers, whether they are IT professionals, tech enthusiasts, business leaders, or students, with the necessary knowledge and insights to create a safe and responsible AI program.

The Executive Playbook for Safe and Responsible AI

AI and Cyber Governance

What if aliens gave us just 365 days to create a just world?

The Alien Ultimatum

What if the greatest obstacle to digital transformation isn't technology but the way leaders lead?

SCARE to CARES: Leading Digital Transformation Without Chaos shows how stress, chaos, anxiety, resistance, and ego derail change and replaces them with five repeatable behaviors: Communicate, Adapt, Relationships, Empower, Stay Calm.
Drawing on hands-on leadership across public sector and corporate teams, Saby Waraich turns tense, high-stakes change into steady execution.

You'll learn how to:Replace fear-based control with clear agreements and visible progress
Build trust quickly across IT, business, and vendor teams
Make sound decisions under pressure without burning people out
Set up rituals, dashboards, and feedback loops that keep work moving
Model calm so teams keep solving instead of spiraling


This is a field guide for executives, PMOs, and technical leaders who want transformation to stick without heroics or burnout. The result: teams that communicate clearly, adjust fast, and ship meaningful outcomes.
Bold change doesn't require chaos. It requires care and a simple way to practice it every day.

Leading Digital Transformation without Chaos

Scare to Cares

This book is the first investigation of the relationship between EU digital sovereignty and sustainability strategies. It maps the ambitions and limitations of EU digital strategic autonomy and explores the structural challenges underlying its relationship with its green transition objectives in the context of the ongoing wars in neighbouring European countries and the consequent tensions in the EU energy sector. The EU is racing to achieve technological independence from third countries and foreign multinational companies to protect its digital sovereignty and preserve its fundamental rights. In the EU, digitalisation and the green transformation are seen as twin transitions. Yet, EU digital sovereignty strategies have a significant environmental cost. Reaching a status of strategic autonomy of the EU at the level of digital infrastructures, products, services and data implies higher energy consumption and exploitation of natural resources. Moreover, the geopolitical tensions following the Russian invasion of Ukraine have provoked an unprecedented energy crisis, which is affecting EU economies and impacting objectives of the twin transitions. The book offers an interdisciplinary analysis of the major EU regulatory and policy instruments in this field, providing an invaluable guide for academics, practitioners, and policymakers navigating the complex issues of preserving digital sovereignty and addressing climate change in times of war and energy crisis.

EU Challenges in Times of War and Energy Crisis

Digital Sovereignty and the Green Transition

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

A year of HBR's essential thinking on tech--all in one place.From gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organizations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating--and to avoid falling victim to disruption?The Year in Tech, 2027: The Insights You Need from Harvard Business Review will help you understand what the latest and most important applications of new tech mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Challenges and Opportunities in the Artificial Intelligence Era

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