Business Models for Strategic Innovation
Cross-Functional Perspectives
This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.
Mai 2018, ca. 192 Seiten, The Annals of Business Research, Englisch
Taylor and Francis
978-0-8153-6721-5
Taylor and Francis
978-0-8153-6721-5

