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Hasan Halawi: Brewed for Change

Brewed for Change

How Coffee Delivery Redefined an Era

The transformative guide to workplace dynamics that helps you understand yourself - and handle those around you. Is your boss acting like a critical parent? Does a closed-door meeting leave you consumed by paranoia? Are you compelled to overperform until you're on the verge of burnout? You are not alone. We spend a third of our lives at work, yet we're told to leave our emotions at the door. In We Are Not a Family, psychotherapist Elisa Morris and executive coach Nell Montgomery show us the reality: we don't just bring our work experience to the office; we bring our entire emotional history. In this groundbreaking book, the authors identify eight workplace personalities - from the Joker who entertains to hide deep insecurities and the Perfectionist driven by their inner criticism, to the Gladiator who seeks success at any cost. They show how understanding these patterns can transform every interaction in your professional life. You'll learn how to:<ul><li>Identify your own personality and understand how it was formed in childhood</li><li>Build stronger relationships by seeing colleagues for who they really are</li><li>Improve leadership skills by recognising unconscious patterns playing out in your team</li><li>Handle difficult situations confidently without being overwhelmed by triggered feelings</li></ul> Packed with clinical insight, wit and a practical toolkit for every personality, We Are Not a Family will liberate you from outdated coping strategies and help you show up as the authentic, confident professional you long to become.

The 8 Personalities at Work and How to Navigate Them

We Are Not a Family

A ground-breaking framework that redefines price formation as the structural foundation of sustainability, The Price of Sustainability argues that 'true pricing' can restore long-term and inclusive economic viability. Through grounding in rigorous fieldwork, financial analysis, and the economic insights of Rudolf Steiner, this book exposes the reality behind today's pricing; that they are systematically falsified and don't reflect the reality of sustaining labour, nature and capital. To counter this, Andrillon introduces the concept of true pricing as a diagnostic framework, discerning when a price reflects viability, and when it conceals impending collapse. In the opening chapters, the author guides you through both the contemporary failure of sustainable development and the shortcomings of economic approaches to this issue. Transitioning from diagnosis to construction, Chapter 4 formalizes the concept of a "true price"; it argues that a price is only true if it enables the full reproduction of labour, nature, and capital across time. The following chapters present the operational core of this framework, illustrating how it can be used across sectors as a practical evaluative method. Bridging political economy, sustainability science, and economic theory while offering a highly original contribution to debates on degrowth, post-capitalism, and ecological transition, this innovative text is the perfect companion for undergraduate students, postgraduate students, scholars and policy-makers working at the intersection of sustainability, political economy, ecological economics, development studies, and accounting.

Rethinking Pricing for a Viable Economy

The Price of Sustainability

Manage clients and build lasting professional relationships in the age of AI Much has changed in client work and account management in the last ten years: there has been the rise of client procurement, a sharp decline in agency compensation, the sudden emergence of artificial intelligence, the growth of remote work, the influence of social media, and the regressive devaluation of creative work. The new, fourth edition of The Art of Client Service preserves what remains timeless from the book's previous editions while addressing these subjects that have transformed how client service professionals work. Six core principles explain what stellar account management tradecraft looks like. There's a timely discussion of artificial intelligence, a conversation about what's good and not-so-good about working remotely, and advice from a wide range of industry experts and authorities. Readers will also find: <ul> <li>Practical advice for account professionals at every career stage, from entry-level coordinators to senior agency leaders and executives</li> <li>Guidance on navigating the chaotic, fast-paced realities of client-facing work while maintaining professionalism and delivering consistent results</li> <li>Real-world wisdom distilled from decades of experience helping account managers build stronger, more productive client partnerships</li> </ul> The Art of Client Service is the classic guide for anyone seeking to become an accomplished, confident, and capable client service person.

Six Timeless Principles for Advertising and Marketing in an AI World

The Art of Client Service

The Way of The Evolutionary Leader

A Sovereign Being

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language &gt; Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

Concise Advice

Critical business briefings for today’s responsible leaders

The Business Resilience Book

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

Issues and Behaviors

Consumer Economics

An Inside-Out Guide

Integrity

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Apply rigorous economic analysis to firm strategy decisions Now in its Eighth Edition, Economics of Strategy applies economic principles directly to the strategic decisions firms face regarding competition, market positioning, and organizational structure. This updated edition features new co-author Michael Powell, who led the chapters on organizational design and the horizontal and vertical boundaries of the firm, strengthening coverage of how firms structure themselves to capture value. Economics of Strategy grounds strategic analysis in microeconomic theory, industrial organization, and the economics of organizations. The Eighth Edition expands treatment of organizational design alongside firm boundary decisions, providing rigorous frameworks for analyzing competitive dynamics, market entry, pricing strategies, and how internal structure shapes performance. Each chapter connects economic models to real strategic choices. The book also covers: <ul> <li>Economic frameworks for evaluating competitive advantage, market positioning, and the sustainability of firm performance over time</li> <li>Analysis of horizontal and vertical firm boundaries using transaction cost economics, property rights theory, and related approaches</li> <li>Organizational design principles that connect internal incentives, authority structures, and coordination mechanisms to strategic outcomes</li> <li>Rigorous treatment of industry analysis, entry and exit decisions, and strategic interaction among competitors in varied market structures</li> <li>Real-world applications linking economic models to observable firm behavior, pricing decisions, and competitive strategy formulation</li> </ul> Economics of Strategy serves MBA students, advanced undergraduates in business economics, and practitioners seeking a rigorous economic foundation for strategic decision-making. By grounding strategy in formal economic reasoning, this Eighth Edition equips readers to analyze competitive environments, evaluate firm boundaries, and design organizations that align structure with strategic objectives.

Economics of Strategy

Brewed for Change

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