Brands in Times of Constant Change

The world in constant crisis: agility as the key for brands.- Past, present, future: a holistic perspective for brands.- The relationship between brands, advertising, and society.- The new playing fields: People, Planet, Profit.- Of humans and machines: brand management in the age of AI.- Shaping the brand future: vision, mission, purpose.- From politics to ecology: forward-looking influencing factors in brand development from an environmental perspective.- Facing uncertainties: thinking in scenarios.- Brand management as an integrative-iterative process: the brand-loop model.- Brands in the age of post-purpose.