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Branding & AI

Leveraging Technology to Generate Brand Revenue

Inhalt

<p><b>Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue!</b></p><p>Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses.</p><p>The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age.</p><p>Highlights:</p><ul> <li>Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand;</li> <li>Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools;</li> <li>Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands;</li> <li>Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.</li></ul>

Bibliografische Angaben

Juli 2021, 226 Seiten, ISSN, Englisch
BUSINESS EXPERT PRESS
9781637420812

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