Brand Naming

<p><b>You don’t have a brand—whether it’s for a company or a product—until you have a name.</b></p><p>The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.</p><p>Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:</p><p></p><ul> <li>What makes a good (and bad) name</li> <li>The step-by-step process professional namers use</li> <li>How to generate hundreds of name ideas</li> <li>The secrets of whittling the list down to a finalist</li></ul> <p><b>The most complete and detailed book about naming your brand</b>, <i>Brand Naming</i> also includes insider anecdotes, tired trends, brand origin stories, and busted myths.</p><p>Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up <i>Brand Naming</i>.</p>