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Gesamtkatalog

Catalogue complet

Brand Creation and Management in the
Phygital Era

Brand Creation and Management in the Phygital Era

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world.Blending historical narratives, neuroscience insights, and real-world case studies, Emmanuel Gobillot reveals seven practical principles, from authenticity over automation to stories over structures, that will transform readers' leadership style and energise their organisational culture. They will discover how vulnerability outperforms perfection, caring becomes a strategic advantage, and attention creates real authority.Packed with actionable strategies for building the human-centred leadership skills no machine can replicate, Alive Inside gives leaders the clarity, capability, and confidence to command trust, inspire teams, and shape cultures that thrive on creativity, connection, and meaning.Written for current and aspiring leaders, executives, and managers feeling pressured to act like machines, or fearing replacement by them, Alive Inside is vital for anyone in rapidly digitising industries seeking to protect their human edge while embracing technological advancement. It is also essential reading for leadership development professionals, business coaches, and students of organisational leadership.

Unlock Your Leadership Advantage in the Age of AI

Alive Inside

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Something's changed.Your product's getting copied faster. Buyers are harder to reach. Campaigns cost more and deliver less. The growth engines that used to reliably deliver pipeline and sales are all starting to stall.This isn't a dip. It's a reset. AI is moving faster than most companies can adapt. Market-Led Growth shows you how to rebuild for this new reality, where demand shifts overnight, and the old go-to-market models can't keep up.This isn't a book of hacks. It's a blueprint for running a business that learns faster than the market changes. You'll learn how to spot signals early, test what works, and scale before the window closes. If you're still running the last decade's playbook with diminishing returns, this book will show you what to do instead.

A new operating system for business in the age of AI

Market-Led Growth

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

A timely, practical guide to AI its strengths, weaknesses, and real-world applications for business professionals and policymakers.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

HIMSS Book Series

A powerful transformation is underway in global healthcare. From artificial intelligence and big data to quantum computing and precision medicine, cutting-edge technologies are revolutionizing how we predict, diagnose, and treat disease. This book offers a compelling look into how digital innovation is reshaping the future of healthcare delivery, medical research, and patient engagement.The Future of Healthcare: Technology, AI, and Innovation brings together expert perspectives across academia, industry, and clinical practice to explore the intersection of emerging technologies and human health. Organized into five thematic segments, the book addresses foundational shifts in modern healthcare, the rise of data-driven systems, the evolution of digital infrastructure, the importance of ethical and equitable innovation, and strategic approaches to global health transformation.Through real-world case studies, actionable insights, and forward-looking analysis, readers will gain a comprehensive understanding of the tools and trends shaping tomorrow's healthcare systems. Whether you are a healthcare professional, technologist, researcher, policymaker, or student, this book is an essential guide to navigating and leading in the age of intelligent, connected, and personalized medicine.Prepare to explore the possibilities, challenges, and transformative potential of technology in creating a healthier and more equitable world.

Technology, AI, and Innovation

The Future of Healthcare

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.

Considered for a long time as a traditional industry with a reduced technological component, its competitiveness is now imposed by technological dominance, both in terms of new materials or processes based on biotechnology, and in terms of data processing and digitalization of processes, from production to omnichannel distribution, the use of metaverse and Artificial Intelligence.

In this book, the cases of the Zara and Shein brands, new materials and digitalization of processes along the entire value chain are analyzed. Everything is in transformation, including Fashion Education.

All these changes will lead to questions about the circularity and sustainability of the industry.

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.Considered for a long time as a traditional industry with a reduced technological component, its competitiveness is now imposed by technological dominance, both in terms of new materials or processes based on biotechnology, and in terms of data processing and digitalization of processes, from production to omnichannel distribution, the use of metaverse and Artificial Intelligence.In this book, the cases of the Zara and Shein brands, new materials and digitalization of processes along the entire value chain are analyzed. Everything is in transformation, including Fashion Education.All these changes will lead to questions about the circularity and sustainability of the industry and that is also one of the aims of this book.

Proceedings of the Global Fashion Conference, October 11th-12th 2024

Fashion Works

Advanced technologies like Artificial Intelligence, the Internet of Things, Big Data and Cyber Physical Systems are not only reshaping business operations but also redefining competition across industries. 
Integrating 4IR and 5IR Technologies for Digital Business Innovation provides an understanding of the characteristics and implications associated with Industry 4.0 and 5.0 technologies. It also offers frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge. Furthermore, the book offers insights and frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge and investigates the paths of these technologies and their potential impact on various industries. 
Perspectives from a range of experts in divergent fields makes this an invaluable resource suitable for various audiences: from business executives and entrepreneurs to scholars and students alike this publication serves as a reference material that equips them with knowledge and tools necessary for thriving in the era of intelligent technology.

Integrating 4IR and 5IR Technologies for Digital Business Innovation provides an understanding of the characteristics and business operations and management implications associated with Industry 4.0 and 5.0 technologies such as AI, IoT and Big Data.

Integrating 4ir and 5ir Technologies for Digital Business Innovation

Chapman & Hall/Distributed Computing and Intelligent Data Analytics Series

This book explores the transformative potential of artificial intelligence (AI) and data engineering in shaping the future of smart cities. With the rapid growth of urbanisation, cities are facing complex challenges such as efficient resource management, urban mobility, environmental sustainability, and citizen well-being. It offers authoritative insights and perspectives brought together by leading experts to delve into the latest advancements and applications of AI and data engineering in addressing urban challenges.¿ Includes practical insights, case studies and real-world examples of how AI and data engineering are being applied in smart city initiatives¿ Presents the role of AI in enhancing urban infrastructure, optimizing energy consumption, enabling intelligent transportation systems, and empowering citizen participation.¿ Showcases how AI and data engineering can revolutionise urban landscapes and pave the way for sustainable and intelligent cities¿ Discusses the ethical and privacy concerns related to the use of these technologies in cities, highlighting the importance of responsible and sustainable development.¿ Presents an interdisciplinary approach, exploring the intersection of AI and data engineering with fields such as urban planning, transportation, energy and health.The book is primarily aimed at researchers, practitioners, and students in the fields of computer science, engineering and urban planning. It is also relevant to policymakers, government officials, and other professionals involved in the development and implementation of smart city solutions.

AI and Data Engineering for Smart Cities

Build a customer culture that drives consistent, human-centred business results. Customer Passion by Steven Van Belleghem is a practical, evidence-based guide for managers, team leads and business strategists who want to translate customer-centric principles into measurable performance. Moving beyond theory, it offers a framework for embedding customer-first behaviour into everyday operations through 101 actionable steps, proven strategies and real-world case studies. You'll discover how to: - Apply customer experience principles that improve engagement and loyalty - Implement practical models that turn empathy into operational excellence - Optimize processes to align automation with authentic human connection - Develop consistent habits that create emotional impact and brand trust - Build credibility by applying frameworks used by leading global organizations Grounded in real-world insight and shaped by global best practice, Customer Passion helps professionals bridge the gap between intention and execution. It equips leaders to implement change, influence culture and strengthen business value through a customer-first approach. Themes include: customer strategy, experience design, behavioural frameworks, culture change, AI integration, service optimization

101 Ways to Meet Customer Expectations and Stand Out

Customer Passion

Transnational Law and Governance

Considering the power and potential of AI and digital technologies, very few studies have systematically analysed their potential for realizing SDG16, despite the role they are expected to play in realizing the 2030 agenda. Exploring the problematic nature of artificial intelligence, this book explores the significant advantages AI offers for successfully implementing Sustainable Development Goal 16, and the potential to track progress and impact through machine learning. Focusing on governance, the book explores the potential of AI to meet the SDGs within the categories of the rule of law, criminal justice, and ethics and access to justice. Highlighting that the SDGs are a problematic human rights frame and have been critiqued as ignoring some major global disconnects when it comes to areas such as trade, the book explores the potential for the application of AI to the achievement of the SDGs to be equally problematic, and considers issues of techno-colonialism, information deficits and fundamental technological dependencies which could be exacerbated when AI meets the SDGs. Offering an analysis of the role of AI and governance in securing peace, development and security, this book will be of interest to students and academics with an interest in international law, political science and development.

Peace, Justice and Strong Institutions

Artificial Intelligence, Governance and Sustainable Development

Creativity in the Age of AI

What Art Is Now

Brand Creation and Management in the Phygital Era

Weitere Titel zum Thema