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Brand Aesthetics
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Brand Aesthetics

Buch (gebunden)ca. 135.00 CHF
lieferbar in ca. 20-45 Arbeitstagen

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Juli 2012, ca. 230 Seiten, Englisch
Springer EN
978-0-230-33673-5

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