Big Data Marketing

<b>Leverage big data insights to improve customer experiences and insure business success</b> <p>Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. <i>Big Data Marketing</i> provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, <i>Big Data Marketing</i> will help you discover the remedy offered by data-driven marketing.</p> <ul> <li>Explains how marketers can use data to learn what they need to know</li> <li>Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)</li> <li>Provides a five-step approach in the journey to a more data-driven marketing organization</li> <li>Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events</li> </ul> <p><i>Big Data Marketing</i> reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.</p>