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Müller C: Big Data im E-Commerce.
Optimierung der Kundenanalyse und des C

Big Data im E-Commerce. Optimierung der Kundenanalyse und des Customer Relationship Managements (CRM)

Contemporary Issues in Air Transport

Transforming Air Cargo: Innovations, Challenges, and Sustainable Solutions in a Dynamic Market examines the rapidly evolving air cargo industry, addressing the critical factors shaping its future. Sections delve into the impacts of e-commerce growth, technological advancements, the COVID-19 pandemic, and global supply chain restructuring. Topics covered include commercial and regulatory contexts such as air cargo demand forecasting and revenue management, resiliency and sustainability, air cargo flow networks, economic development, strategies for reducing CO2 emissions, including the adoption of sustainable aviation fuel (SAF), and emerging strategies such as innovative approaches of air cargo carriers and key players like Amazon Prime Air. Final sections investigate technological innovations, including advanced air mobility and digital transformation within the industry. This book is an invaluable tool for industry professionals, including air cargo operators, logistics managers, and supply chain experts, as well as academics and students in logistics, transportation, and business management. Readers will gain critical insights into market trends and challenges, empowering them to make informed strategic decisions.

Innovations, Challenges, and Sustainable Solutions in a Dynamic Market

Transforming Air Cargo

The Little Book of Business

Alles, was 2026 datenschutzrechtlich wichtig ist, in einem praktischen Datenschutzpaket!

Unternehmen und Einrichtungen müssen sicherstellen, dass die Vorgaben des aktuellen Datenschutz- und IT-Sicherheitsrechts eingehalten werden - v.a. beim Umgang mit personenbezogenen und sensiblen Daten.

Mit dem "Datenschutz-Paket 2026" bekommen sie eine hilfreiche Unterstützung an die Hand. Es enthält eine bewährte Zusammenstellung der wichtigsten Muster, Checklisten, Vorlagen und Informationen zum Nachlesen, die sie für die Umsetzung des aktuellen Datenschutzrechts auf europäischer und nationaler Ebene (DSGVO, BDSG, TDDDG, Data Act etc.) benötigen.

Sammlung mit Vorlagen, Merkblättern und Mustern rund um den Datenschutz

Das Datenschutz-Paket

Zum Grundwerk Der Aufbau des Handbuchs orientiert sich an den Fragestellungen und Abläufen im Unternehmen. Diesen Ansatz beleuchten zahlreiche ausgewiesene Experten aus Wissenschaft und Praxis in einer klaren und übersichtlichen Darstellungsform. Beginnend bei den technischen und betriebswirtschaftlichen Grundlagen über die unzähligen Rechtsfragen im Online-Bereich bis hin zur Haftung und internationalen Gerichtszuständigkeit im Internet gibt das Werk für alle Rechtsfragen des elektronischen Geschäftsverkehrs die notwendigen Erklärungen und Antworten. 
Zielgruppe Für Access- und Content-Provider und deren Rechtsabteilungen, Verantwortliche aus dem Online-Bereich, Unternehmen z.B. mit Schwerpunkt Online-Marketing, Electronic Publishing, E- Commerce, Verbände, Rechtsanwälte, Richter, Verwaltungen.

Zum Grundwerk 
 Der Aufbau des Handbuchs orientiert sich an den Fragestellungen und Abläufen im Unternehmen. Diesen Ansatz beleuchten zahlreiche ausgewiesene Expertinnen und Experten aus Wissenschaft und Praxis in einer klaren und übersichtlichen Darstellungsform.
 
 Beginnend bei den technischen und betriebswirtschaftlichen Grundlagen über die unzähligen Rechtsfragen im Online-Bereich bis hin zur Haftung und internationalen Gerichtszuständigkeit im Internet gibt das Werk für alle Rechtsfragen des elektronischen Geschäftsverkehrs die notwendigen Erklärungen und Antworten.
 Zielgruppe 
 Für Access- und Content-Provider und deren Rechtsabteilungen, Verantwortliche aus dem Online-Bereich, Unternehmen z.B. mit Schwerpunkt Online-Marketing, Electronic Publishing, E- Commerce, Verbände, Rechtsanwaltschaft, Richterschaft, Verwaltung.

Rechtsfragen des elektronischen Geschäftsverkehrs. Loseblatt-Ausgabe. . Grundwerk zur Fortsetzung (min. 3 Ergänzungslieferungen). Rechtsstand: Oktober 2025

Handbuch Multimedia-Recht

Studienarbeit aus dem Jahr 2025 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,7, Fachhochschule Koblenz - Standort RheinAhrCampus Remagen, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die Auswirkungen des E-Commerce auf das traditionelle logistische Management systematisch zu analysieren und die daraus resultierenden Veränderungen in Prozessen, Strukturen und Zielsystemen herauszuarbeiten. Dabei sollen sowohl die technologischen und organisatorischen Transformationsanforderungen als auch normative und nachhaltigkeitsbezogene Einflussfaktoren berücksichtigt werden. Auf Grundlage dieser Analyse soll aufgezeigt werden, welche strategischen Konsequenzen sich für Unternehmen ergeben, um Wettbewerbsfähigkeit, Effizienz und ökologische Verantwortung im E-Commerce gleichzeitig sicherzustellen. Die Arbeit schafft damit eine inhaltliche Grundlage für die Bewertung zentraler Handlungsfelder, an denen sich Logistikunternehmen in einem digitalisierten Marktumfeld orientieren müssen.

Die Auswirkungen des E-Commerce auf das traditionelle logistische Management

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.Shuzhong Ma
 is a Professor at the China Academy of Digital Trade, Zhejiang University, China.
 Jiwen Guo
 is an Associate Professor at the School of Economics &amp; Trade, Hunan University, China.
 Gangjian Pan
 is a Lecturer at the School of Economics, Huazhong University of Science and Technology, China.
 Fangqing Pu
 is a Lecturer at the School of Economics and Management, Zhejiang Sci-Tech University, China.
 Yuxi Chai
 is an Associate Research Scientist at the Donghai Institute, Ningbo University, China.

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.

Digital Trade

Springer Proceedings in Business and Economics

Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10-11, 2024

Digital Management and Artificial Intelligence

Bürgerliches Recht, Handelsrecht, Gesellschaftsrecht

Wirtschaftsprivatrecht

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence.With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

The Science of Influence and Manipulation

Brainjacking

Why do some pop-up stores create lasting impact while others disappear without a trace? 

The Pop-Up Strategy explores how temporary retail can become a powerful strategic tool in a post-pandemic, omni-channel world. Building on research first conducted in 2013 and comprehensively revised for 2026, the book combines retail strategy, consumer psychology, experience design and practical implementation to explain what makes a pop-up work and why temporariness alone is never enough. 

In this book, you will learn when a pop-up is the right format, why limited-time experiences can generate urgency and engagement, and how to turn an initial idea into a strategically coherent and operationally viable concept. You will learn how to identify the right audience, select a location and timing that fit customer behaviour, design memorable physical and phygital experiences, build anticipation and community, manage the compressed operational timeline, and measure what remains after the doors close. 

At the heart of the book is a seven-domain model of pop-up success potential, designed to help brands, entrepreneurs, marketers and retail professionals evaluate a concept before committing substantial resources. Practical tools - including a planning checklist, worked example, sample budget and implementation timeline - translate the framework into action. 

Rather than treating the pop-up as a smaller version of a permanent store, The Pop-Up Strategy shows how temporary retail can test ideas, strengthen brands, create communities and generate insights that last far beyond the activation itself. The store may disappear. Its value does not have to. 

First publication 2013 · Revised English edition 2026

Mastering the Success Factors of Ephemeral Retail in the Post-Pandemic Era

The Pop-Up Strategy

This book offers a multidisciplinary analysis of the technologies that are transforming financial services, markets, and regulation. It examines the rise of digital payments, peer-to-peer lending, challenger banks, blockchain, big data, cybersecurity, and artificial intelligence. It aims to bridge the gap between theoretical knowledge and practical application while also offering guidance on how individuals, businesses, and financial institutions can leverage fintech innovations to their advantage. Not only does it discuss the current fintech trends but also explores future developments and potential disruptions in the financial sector. In an era where fintech is transforming traditional finance, this book addresses the growing need for accessible, up-to-date, and reliable information on the subject. It will be an essential resource for academics, researchers, students, and practitioners seeking to navigate the ever-evolving financial landscape.Brian Lucey&nbsp;
 is a Professor of International Finance at Trinity Business School, Ireland. Professor Lucey has worked as a statistician in the Department of Health and as an economist in the Central Bank.&nbsp;He has studied at graduate level in Canada, Ireland, and Scotland, and holds a PhD from the University of Stirling.
 Vincenzo Verdoliva
 is Professor of Finance at Pegaso Digital University, Italy. His main research interests include market liquidity, credit risk and financial distress, initial public offerings and venture capital, FinTech and digital transformation, lending, and relationship banking. He also serves as an Associate Editor of 
 The European Journal of Finance
 .

This book offers a multidisciplinary analysis of the technologies that are transforming financial services, markets, and regulation. It examines the rise of digital payments, peer-to-peer lending, challenger banks, blockchain, big data, cybersecurity, and artificial intelligence. It aims to bridge the gap between theoretical knowledge and practical application while also offering guidance on how individuals, businesses, and financial institutions can leverage fintech innovations to their advantage. Not only does it discuss the current fintech trends but also explores future developments and potential disruptions in the financial sector. In an era where fintech is transforming traditional finance, this book addresses the growing need for accessible, up-to-date, and reliable information on the subject. It will be an essential resource for academics, researchers, students, and practitioners seeking to navigate the ever-evolving financial landscape.

The Innovations Reshaping the Financial Landscape

The FinTech Frontier

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Big Data im E-Commerce. Optimierung der Kundenanalyse und des Customer Relationship Managements (CRM)

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