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Big Data for Managers

Creating Value

This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

Dezember 2018, ca. 174 Seiten, Englisch
Taylor and Francis
978-1-138-59306-0

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