Big Data Analytics
Digital Marketing and Decision-Making
This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.
Oktober 2024, ca. 246 Seiten, Englisch
Taylor and Francis
978-1-032-31044-2