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Beyond Tribalism

Managing Identities in a Diverse World

In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.

April 2012, ca. 299 Seiten, IE Business Publishing, Englisch
Springer EN
978-1-349-32545-0

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