Behavior Space

Play, Pleasure and Discovery as a Model for Business Value

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behavior

Juni 2024, ca. 248 Seiten, Englisch
Taylor and Francis
978-1-03-283732-1

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