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Autry G: Barons and Bros

Barons and Bros

Leadership Lessons from the Parallel Lives of the Great 19th and 21st Century Entrepreneurs

We are running our lives, teams, and organizations as though our resources are unlimited. They are not. Regenerative People names the cost of that assumption and offers a different way to work, lead, and live. Drawing on six decades of combined coaching and consulting experience, Janet M. Harvey and Silvia Tassarotti trace the shift from extraction to regeneration--from optimizing outcomes to evolving with them, from controlling uncertainty to partnering with it, and from isolating to protect what we have to interconnecting with what sustains us. Regenerative People moves through four expanding circles: the personal renewal that makes all of this possible, the leadership practices that build resilient teams, the organizational models that generate long-term value rather than short-term extraction, and the community-level shifts that make regeneration collective rather than individual. Each chapter pairs concepts with reflective questions and practices, inviting readers to slow down and apply what they're learning rather than simply collect more ideas. The authors write as guides, not lecturers, walking alongside readers the way Virgil walked beside Dante, offering models and questions in search of the reader's own answers. For coaches, executives, and anyone who senses that the old operating model is reaching its limits, this book offers both the diagnosis and the practice: a way to notice drift before it costs something irreplaceable and to deliberately choose a more enduring way to lead.

Regenerative People: Why Renewal Is Key to Lasting Leadership

Too many leaders are burning out--and taking their teams with them. Despite good intentions, many organizations still push harder, demand more, and equate long hours with high performance. The result? Talented people walk away from work they once loved, while leaders feel stuck between delivering results at any cost or failing altogether. Longevity Leadership challenges that paradigm. Drawing on neuroscience, behavioral science, and years of experience in organizational change, Jessica Billiet offers a new model for leadership--one that recognizes performance and well-being are not in conflict but deeply connected. When leaders understand how the brain responds to stress, motivation, and habit, they can create environments where people are energized, innovative, and resilient--without sacrificing results. This book explores the small, often overlooked choices leaders make every day: how they respond to pressure, how they communicate during uncertainty, and how they shape team habits and rhythms. Readers will learn practical, science-backed strategies for reducing burnout, leading through resistance, and building sustainable performance across their teams and organizations. At its core, Longevity Leadership is a call for systemic change. It's about equipping leaders at every level with tools to achieve results without destroying the people who deliver them. Inspiring and deeply practical, this book shows that when leaders honor both performance and mental health, everyone wins.

Longevity Leadership: Building Sustainable Performance Through Science-Backed Strategies

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: <ul><li>value engines that show the process of how your company creates value</li><li>scorecards that show how well that process is working</li><li>quarterly sprint plans that show how to make that process better</li></ul> Together, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.In Sales Unscripted, Durale Harper shares the lessons that shaped his journey from the field to leading high-performing teams in one of the most competitive industries in the country. Drawing from years of real experience in the beverage and consumer packaged goods business, Harper reveals what truly separates average performers from those who consistently win.Through honest stories, practical insight, and direct challenges, Sales Unscripted shows how relationships open doors that pressure and persuasion never will. Harper explains why discipline, preparation, consistency, and service build the kind of trust that leads to long-term success.This is not a book about shortcuts and quick wins. It is about showing up with purpose, building real relationships, and holding oneself to a higher standard every day.For professionals who want to grow, lead, and win the right way, Sales Unscripted delivers a simple truth: Success is built one relationship, one decision, and one standard at a time.

Dominate Any Market Without Scripts Or Gimmicks

Sales Unscripted

Pressure is inevitable. How you handle it determines everything.In this expanded hardcover edition of How to Untie a Balloon, former hostage negotiator and Conflictish(R) founder Ryan Dunlap delivers a practical framework for staying composed under pressure, resolving conflicts, and leading effectively when the stakes are high. With a new chapter and never-before-shared stories of real-world negotiation experience in life-or-death situations, Dunlap reveals how unchecked pressure distorts thinking, escalates conflict, and quietly sabotages relationships at work and at home.At the center of this practical guide is the F.I.R.S.T. Steps framework--Feelings, Interests, Relationships, Situation, and Toll--a clear, repeatable process for navigating difficult conversations with confidence and control. Whether you are leading a team, negotiating a deal, strengthening a partnership, or working through personal conflict, this framework equips you to break complex tension into manageable parts and move toward resolution.Through compelling real-life stories, sharp strategic insights, and actionable tools, the second edition will show you how to: <ul><li>Regulate emotion in the heat of conflict to preserve credibility and influence</li><li>Identify the deeper interests driving tension and move beyond surface disagreements</li><li>Prevent escalation and protect relationships under stress</li><li>Approach high-stakes conversations with clarity and structure</li><li>Transform pressure from a liability into a leadership advantage</li></ul>For professionals ready to take their leadership to the next level, How to Untie a Balloon, 2nd Edition, is a necessary resource for growing your leadership influence and developing the self-mastery to thrive under any pressure.

A Negotiator's Guide to Avoid Popping Under Pressure

How to Untie a Balloon

From the creator of the viral Kardashian Kolloquium comes a New Media manifesto for the TikTok age - blending theory, cultural analysis and history to explain the meteoric rise of the Kardashians and what their fame reveals about how media functions today.Since 2007, Kim Kardashian and her extended family have mesmerised - and scandalised - the American public. We've been immersed in their social lives, controversies and reality TV exploits, while witnessing the staggering ascent of their multibillion-dollar fashion, beauty and media empire. But the central question remains: why are the Kardashians so famous? And what does their enduring relevance tell us about the media systems that shaped - and were shaped by - them?In Dekonstructing the Kardashians, MJ Corey, creator of the viral social platform Kardashian Kolloquium, delivers more than just the definitive cultural chronicle of the First Family of reality TV. She offers a probing exploration of how media has evolved in the internet age -and how it's reshaping our identities, our attention, and our understanding of reality itself. Part media theory, part cultural critique and part historical deep-dive, Dekonstructing the Kardashians weaves together fifty years of Western media history.Corey shows that the Kardashians aren't just celebrities - they're a mirror of our media moment, offering a key to understanding fame, identity and reality in the digital age.

Dekonstructing the Kardashians

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Tactics for Management and Company Building

Scaling People

Sleep isn't passive rest, but a critical driver of performance.In high-pressure environments, sleep is often the first thing to go. Long hours are treated as commitment. Pushing through is expected. But the cost builds, often in ways we don't immediately see, leading to distraction, poor decisions, emotional reactivity and missed signals.In this groundbreaking guide, sleep neuroscientist and executive advisor Els van der Helm, PhD, shows that sleep is not just a habit to optimise. It's a system to understand.Blending cutting-edge research with real-world stories and interviews - from global executives to frontline professionals - Dr van der Helm reframes sleep as a hidden driver of performance, resilience and leadership. Her practical, science-backed six-principle framework reveals how we can: <ul><li>Identify our chronotype and align our schedule with peak performance windows</li><li>Use chronotherapy to align work, energy, and recovery across the day</li><li>Understand how REM sleep supports emotional control, creativity, and decision-making - and how to protect it</li><li>Use strategic napping to recover faster and sustain high performance</li><li>Navigate periods of poor sleep, reducing the impact of bad nights and building long-term resilience</li><li>Become a 'sleep leader,' rethinking how work and life are structured to make sustained performance possible, at work and at home</li></ul> Perfect for leaders, ambitious professionals and anyone operating in high-demand environments, Sleep Intelligence offers a new way of thinking about sleep - and how we work, recover and live as a result.

Barons and Bros

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